skill-125-landing-page-health-check-automation

Skill 125: Landing Page Health Check

Purpose

Extract all destination URLs from ads and keywords, then audit for technical issues (404 errors, slow load times, SSL problems, redirect chains) that waste ad spend and hurt Quality Score.

Data Requirements

Data Source: Standard + Custom GAQL

Standard Data:

• data/account/campaigns/*/*/ads.md - Ad final URLs
• data/account/campaigns/*/*/keywords.md - Keyword-level URLs (if present)

GAQL Query (for landing page performance):

SELECT
  landing_page_view.unexpanded_final_url,
  metrics.impressions,
  metrics.clicks,
  metrics.cost_micros,
  metrics.conversions
FROM landing_page_view
WHERE segments.date DURING LAST_30_DAYS
ORDER BY metrics.clicks DESC

Run via /google-ads:get-custom with query name landing_page_performance.

Analysis Steps

1. Extract URL inventory: Compile all unique final URLs from ads and keywords
2. Fetch landing page metrics: Get performance data per URL via GAQL
3. Identify high-traffic URLs: Prioritize URLs with significant spend/clicks
4. Cross-reference with ad disapprovals: Check for destination-related policy issues
5. Calculate wasted spend: Estimate cost on URLs with known issues

Thresholds

Condition	Severity
404/500 error on active URL	Critical
SSL certificate expired/invalid	Critical
Redirect chain > 3 hops	Warning
Load time > 5 seconds	Warning
Non-mobile-friendly with mobile traffic	Warning

Output

Short format (default):

## Landing Page Health Audit

**Account:** [Name] | **URLs Checked:** [X] | **Issues:** [Y]

### Critical - Immediate Fix ([Count])
- **[URL]**: 404 error, [X] clicks wasted → Pause ads or fix URL
- **[URL]**: SSL expired → Renew certificate

### Warnings ([Count])
- **[URL]**: Redirect chain ([X] hops) → Update to final URL
- **[URL]**: Slow load ([X]s) → Optimize page speed

### Wasted Spend
$[Amount] spent on broken/problematic URLs in last 30 days

### Recommendations
1. Fix [X] broken URLs immediately
2. Reduce redirect chains on [Y] URLs