skill-130-campaign-enable-pause-scheduling

Skill 130: Campaign Enable/Pause Scheduling

Purpose

Review campaign inventory to identify those needing automated enable/pause scheduling for promotions, seasonal events, and time-limited offers. Provide rule configurations to ensure campaigns start and stop on time.

Data Requirements

Data Source: Standard

Standard Data:

• data/account/campaigns/*/campaign.md - Campaign settings, status, dates
• data/account/account_summary.md - Campaign inventory

Reference GAQL:

SELECT
  campaign.name,
  campaign.status,
  campaign.start_date_time,
  campaign.end_date_time,
  campaign.labels
FROM campaign
WHERE campaign.status IN ('ENABLED', 'PAUSED')

Use /google-ads:get-custom for label-based filtering.

Analysis Steps

1. Read campaign inventory: List all campaigns with status and dates
2. Identify scheduling candidates: Flag promotional, seasonal, and event campaigns
3. Check existing schedules: Review start/end dates already configured
4. Map to events calendar: Align campaigns with known promotional periods
5. Generate rule configurations: Provide enable/pause rule specifications

Thresholds

Condition	Severity
Promotional campaign without end date	Warning
Event campaign enabled past event date	Critical
Seasonal campaign paused during peak season	Critical
Campaign with end date in next 7 days, no replacement	Info

Output

Short format (default):

## Campaign Scheduling Audit

**Account:** [Name] | **Campaigns:** [X] | **Scheduling Needed:** [Y]

### Campaigns Requiring Scheduling
| Campaign | Type | Suggested Schedule |
|----------|------|-------------------|
| [Name] | Promotion | Enable [date], Pause [date] |
| [Name] | Seasonal | Enable [date], Pause [date] |

### Missing End Dates
- **[Campaign]**: Active promotion with no end date → Add end date

### Recommended Rules
**[Promotion Name]:**
- Enable: [Date] at 12:00 AM
- Pause: [Date] at 12:00 AM
- Apply to: Campaigns with label "[Label]"

### Implementation Checklist
1. Create labels for scheduled campaigns
2. Set up enable rules for [X] campaigns
3. Set up pause rules for [Y] campaigns