announce

announce is a skill for Claude Code from ucsandman/marketing-studio. It costs 44 tokens per session (1,429 once invoked), scanned A, a copy of launch, MIT.

A launch-announcement workflow for products and features that are ready to go public. It prepares announcements and related launch materials, but requires approval before anything is sent externally.

In plain words
What is it for?
Preparing changelog text, screenshots or demo GIFs, platform-specific announcements, launch strategy, and post-launch measurement.
Why use it?
It helps turn a shipped feature into an organized public launch while checking the live product and keeping external communication under human control.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: mentions CLAUDE.md.

Part of the marketing-studio plugin — 15 skills shipped together

Good fit Preparing changelog text, screenshots or demo GIFs, platform-specific announcements, launch strategy, and post-launch measurement.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ucsandman/marketing-studio/announce
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ucsandman/marketing-studio --skill announce
Clone the repo
git clone --depth 1 https://github.com/ucsandman/marketing-studio

Made for: Claude Code.

Or install marketing-studio, the plugin that ships this one along with the rest of its 15 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for announce

README.md
[![agentmods](https://agentmods.dev/badge/skills/ucsandman/marketing-studio/announce/github.svg)](https://agentmods.dev/skills/ucsandman/marketing-studio/announce)
Your own site
<a href="https://agentmods.dev/skills/ucsandman/marketing-studio/announce"><img src="https://agentmods.dev/badge/skills/ucsandman/marketing-studio/announce/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for announce

Your own site · 80×15
<a href="https://agentmods.dev/skills/ucsandman/marketing-studio/announce"><img src="https://agentmods.dev/badge/skills/ucsandman/marketing-studio/announce.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 44 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,429 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 1 finding. A grade says what 26 rules found in the file — not that it is safe.
Origin 94% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00044 $0.01429
Opus 5 $0.00022 $0.00714
Sonnet 5 $0.00009 $0.00286
Haiku 4.5 $0.00004 $0.00143

Measured 4d ago against content hash 8bc51b9b15c6, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

announce scanned grade A with 1 finding against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Makes network callslowCapability

Not a fault in itself. Listed so you know the mod talks to something, and to what.

- Discord/Telegram: existing webhooks (curl).
Origin

This is a copy

94% identical to launch — 149 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/announce/SKILL.md · 69 lines

How it starts

The opening of the file, as written. The whole thing — 69 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Launch: ship → announce → measure

Chains existing capabilities into one launch pass. Draft everything, send nothing without approval — external comms are a CLAUDE.md Hard Stop.

The announcement rules below are distilled from sharing research and current platform-algorithm behavior; the full notes (per-platform signal weights, HN/PH/Reddit norms, sources) are in references/virality.md — read it when drafting for a channel not covered here or when the user asks why a rule exists. For strategy above the per-post mechanics (ORB channel portfolio, five-phase rollout, relaunch cadence, measurement loop), read references/strategy.md — especially when planning a launch rather than executing one.

1. Pre-flight (verify, don't assume)

  • Uncommitted work? Run /ship first.
  • Prod deploy live: check latest deployment status/logs (offlocal get_latest_deployment_logs / Vercel tools).
  • Domain resolves, HTTPS works, OG meta + title + favicon present: fetch the live page and look.
  • UI-facing? Run /de-vibe if it hasn't had a pass.

2. Assets

  • Changelog entry (one contiguous pasteable block).
  • Screenshot or demo GIF: chrome-devtools take_screenshot or claude-in-chrome gif_creator against the live site. This is not optional garnish — visual proof of the thing working is the single most shared element of an indie launch post, and image posts get ~150% more reposts than text-only on X.
  • Landing copy sanity: does the page pass the 10-second first-glance test?

3. Announcement drafts (draft only — approval gate before ANY send)

Write all of these, then stop and present for approval.

What makes a draft spread (apply to every channel):

  • Lead with a hook that opens a specific curiosity gap. "I lost 40 hours to X before finding why" works; "here's a mistake to avoid" doesn't. Vague hooks get scrolled past; hooks the post doesn't deliver on burn trust and completion rate.
  • Emotional charge over safe-and-informational. Research on 7,000 viral articles: high-arousal emotion (awe, anger, surprise) drives sharing; flat announcement copy fails regardless of accuracy. Find the surprising angle — the number, the contrarian take, the before/after — not "we're excited to announce."
  • Give the sharer social currency. People share what makes them look in-the-know. Include one insider fact or usable takeaway that the reader can pass along as their own discovery.
  • Receipts beat claims. A screenshot of the thing actually working (or the real dashboard number) out-spreads polished marketing copy. "Fast" is a claim; a 3-second GIF is proof.
  • No engagement bait ("like if you agree", "comment YES") — every major platform now classifies and halves it.

Read the full file on GitHub · 69 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 4d ago First seen · 69 lines · 44 tokens per session scan A 8bc51b9b15c6

Subscribe to this mod's changes

announce is a skill published in the GitHub repository ucsandman/marketing-studio (228 stars, last pushed 3d ago), licensed MIT. It adds 44 tokens to every session and 1,429 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 1 finding (makes network calls). It is 94% identical to launch, differing in 149 lines, and is treated as a copy.

Related

Other skills, from other repositories

ccvideo

Make product promo videos in the Claude video team style — terracotta canvas, macOS terminal window, animated Claude Code session — with Remotion. Use when the user asks for a product/feature promo, launch video, terminal demo video, or a "Claude-style" video.

AmazingAng/ccvideo · 59 tokens

saas-product-demo-video

Produce a 20-45s SaaS product demo video in Remotion. Use whenever the user wants to make a product film, marketing reel, explainer, launch video, or LinkedIn/Instagram video of their app - including requests like "make a video of my product", "remotion video", "product demo reel", "launch film", "vertical reel"…

noamdorr/saas-product-demo-video · 165 tokens

remotion-video-workflow

Build structured short-form videos in Remotion from a brief or source material. Use when the user wants a reusable workflow covering storyboard structure, brand elements, music, ratio adaptation, cover linkage, render, and output verification.

shaom/infocard-video-skills · 50 tokens

html-ppt-zhangzara-coral

OpenDesign's community-growth campaign across GitHub, Discord, and X: the loops, the content calendar, and the pipeline math. Built as a decision-grade marketing & GTM deck for growth team, community lead.

nexu-io/open-design · 55 tokens

ads

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad…

coreyhaines31/marketingskills · 175 tokens

co-marketing

When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership…

coreyhaines31/marketingskills · 92 tokens