cms-metadata-writer

CMS Metadata Writer

What This Skill Does

Writes structured metadata fields — title tag, meta description, tags, category, slug, and Open Graph text — for a CMS entry, optimized for search discoverability and social sharing.

When To Use This Skill

• You have a finished article and need to fill in the CMS metadata fields before hitting publish
• You are backfilling metadata for older articles that were published without proper SEO fields
• You need consistent, style-compliant metadata across a batch of articles being migrated to a new CMS
• You want to optimize an existing article's metadata after seeing poor search performance

What You Need To Provide

Required: The article text (or a detailed summary including headline, topic, key facts, and angle); the publication name or site name (for title tag formatting).

Optional: The CMS platform (WordPress, Ghost, Webflow, custom — affects field naming); target keywords or phrases the article should rank for; character limits for title tag and meta description (defaults: 60 characters for title, 155 for description); the publication's tagging taxonomy (list of existing tags to choose from); whether Open Graph / social sharing fields are needed; the article's section or vertical within the publication.

How the Assistant Approaches This

1. Reads the article to identify the core topic, angle, and target audience. The metadata must accurately represent the content — not promise something the article does not deliver. Identifies the primary keyword theme and the article's unique angle within that theme.

2. Writes the title tag for search intent, not just the headline. The article's headline and the SEO title tag serve different purposes. The title tag is rewritten to include the primary keyword naturally, stay within character limits, and communicate what the reader will get — while the headline can be more creative or provocative.

3. Writes the meta description as a click-worthy summary. 150–155 characters that answer the searcher's implicit question: "Is this article worth my time?" Includes the primary keyword, states the article's key value proposition, and ends with a reason to click. No keyword stuffing.