lead-nurture

lead-nurture is a skill for Claude Code, Codex from varunk130/ai-gtm-skill-library. It costs 73 tokens per session (1,317 once invoked), scanned A, original, MIT.

A lead-nurture planning framework organizes follow-up for potential buyers based on their interests and actions. Lead nurturing means sending relevant information over time until someone is ready to talk to sales.

In plain words
What is it for?
It helps create separate follow-up tracks, score buying intent, respond to behavioral signals, hand qualified leads to sales, and re-engage inactive leads.
Why use it?
It avoids sending every lead the same timed email sequence, including messages that no longer fit their behavior.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit It helps create separate follow-up tracks, score buying intent, respond to behavioral signals, hand qualified leads to sales, and re-engage inactive leads.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/varunk130/ai-gtm-skill-library/lead-nurture
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add varunk130/ai-gtm-skill-library --skill lead-nurture
Clone the repo
git clone --depth 1 https://github.com/varunk130/ai-gtm-skill-library

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for lead-nurture

README.md
[![agentmods](https://agentmods.dev/badge/skills/varunk130/ai-gtm-skill-library/lead-nurture/github.svg)](https://agentmods.dev/skills/varunk130/ai-gtm-skill-library/lead-nurture)
Your own site
<a href="https://agentmods.dev/skills/varunk130/ai-gtm-skill-library/lead-nurture"><img src="https://agentmods.dev/badge/skills/varunk130/ai-gtm-skill-library/lead-nurture/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for lead-nurture

Your own site · 80×15
<a href="https://agentmods.dev/skills/varunk130/ai-gtm-skill-library/lead-nurture"><img src="https://agentmods.dev/badge/skills/varunk130/ai-gtm-skill-library/lead-nurture.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 73 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,317 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00073 $0.01317
Opus 5 $0.00036 $0.00659
Sonnet 5 $0.00015 $0.00263
Haiku 4.5 $0.00007 $0.00132

Measured 10d ago against content hash ee25295c5de5, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

lead-nurture scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

revops-skills/lead-nurture/SKILL.md · 107 lines

How it starts

The opening of the file, as written. The whole thing — 107 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Lead Nurture (NURTURE Framework)

Design a lead-nurture system that respects buyer intent, routes leads to the right next action, and stops sending eight more emails to people who already raised their hand. NURTURE replaces single-track drip sequences with multi-track journeys gated by behavioral signals.

Core Principle

Nurture fails when it treats time as the trigger. "Send email 3 on day 7" assumes every lead is on the same journey. NURTURE treats signal - not the calendar - as the trigger, and gates progression by demonstrated intent.

The NURTURE Framework

Letter Stage The Question
N Needs Mapping What buying-stage needs does the lead currently have evidence of?
U Understand Intent What behavioral and explicit signals map to which stage?
R Route to Track Which nurture track does the lead enter, and on what entry criteria?
T Trigger Progression What signal moves the lead to the next step (or back)?
U Upgrade to Sales What threshold defines MQL → SQL handoff, and what's the SLA?
R Recycle Cold When does the lead exit the active track into long-cycle nurture?
E Engagement Refresh How is content kept current and personalization kept honest?

Buying-Stage Nurture Tracks

Stage Lead State Track Goal Cadence
Unaware Discovered category, no problem framing Frame the problem Bi-weekly
Aware Acknowledges problem, exploring Reframe with our POV Weekly
Considering Evaluating vendors Differentiate + de-risk 2-4×/week, behavior-gated
Decision Short-listed Accelerate to demo / sales Daily during active window
Dormant / Lost No activity 60+ days OR closed-lost Reactivate on signal Quarterly check-in + signal trigger

Intent Signals

A robust nurture system reads explicit and behavioral signals together:

Read the full file on GitHub · 107 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 107 lines · 73 tokens per session scan A ee25295c5de5

Subscribe to this mod's changes

lead-nurture is a skill published in the GitHub repository varunk130/ai-gtm-skill-library (6 stars, last pushed 1mo ago), licensed MIT. It adds 73 tokens to every session and 1,317 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Related

Other skills, from other repositories

session-deep-dive

Deep qualitative analysis of high-signal sessions. Spawns subagents with v2 template, synthesizes patterns, compares against known findings. Use after /session-scan.

oliver-kriska/claude-elixir-phoenix · 40 tokens

brainstorm

Brainstorm Elixir/Phoenix features — explore ideas, compare approaches, gather requirements. Use when vague idea, not sure how to approach, or want to discuss before plan.

oliver-kriska/claude-elixir-phoenix · 39 tokens

tidewave-integration

Tidewave MCP runtime tools — debugging, smoke testing, live state inspection, SQL queries, hex docs. Use when evaluating code in a running Phoenix app.

oliver-kriska/claude-elixir-phoenix · 38 tokens

plugin-dev-workflow

Guide plugin development workflow — editing skills, agents, hooks, or eval framework in this repo. Use when modifying files in plugins/elixir-phoenix/, lab/eval/, or lab/autoresearch/. Ensures changes pass eval, lint, and tests before committing.

oliver-kriska/claude-elixir-phoenix · 59 tokens

elixir-idioms

OTP/BEAM patterns and Elixir idioms — GenServer, Supervisor, Task, Registry, pattern matching, with chains, pipes. Use when designing processes or debugging BEAM issues.

oliver-kriska/claude-elixir-phoenix · 44 tokens

110-java-maven-best-practices

Use when you need to review, improve, or troubleshoot a Maven pom.xml file — including dependency management with BOMs, plugin configuration, version centralization, multi-module project structure, build profiles, or any situation where you want to align your Maven setup with industry best practices. This should…

jabrena/plinth · 115 tokens