loyalty-lifecycle

loyalty-lifecycle is a skill for Claude Code, Codex from varunk130/ai-gtm-skill-library. It costs 70 tokens per session (1,213 once invoked), scanned A, original, MIT.

A planning workflow for customer loyalty and lifecycle programs, covering rewards, customer journeys, milestone triggers, and retention economics. Retention means keeping customers using or buying from a business over time.

In plain words
What is it for?
Use it to define target customer behaviors, design tiers and benefits, plan triggered messages, and evaluate retention, lifetime value, and reward costs.
Why use it?
It helps design programs around measurable behavior and financial payback instead of offering rewards without checking their business effect.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to define target customer behaviors, design tiers and benefits, plan triggered messages, and evaluate retention, lifetime value, and reward costs.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/varunk130/ai-gtm-skill-library/loyalty-lifecycle
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add varunk130/ai-gtm-skill-library --skill loyalty-lifecycle
Clone the repo
git clone --depth 1 https://github.com/varunk130/ai-gtm-skill-library

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for loyalty-lifecycle

README.md
[![agentmods](https://agentmods.dev/badge/skills/varunk130/ai-gtm-skill-library/loyalty-lifecycle/github.svg)](https://agentmods.dev/skills/varunk130/ai-gtm-skill-library/loyalty-lifecycle)
Your own site
<a href="https://agentmods.dev/skills/varunk130/ai-gtm-skill-library/loyalty-lifecycle"><img src="https://agentmods.dev/badge/skills/varunk130/ai-gtm-skill-library/loyalty-lifecycle/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for loyalty-lifecycle

Your own site · 80×15
<a href="https://agentmods.dev/skills/varunk130/ai-gtm-skill-library/loyalty-lifecycle"><img src="https://agentmods.dev/badge/skills/varunk130/ai-gtm-skill-library/loyalty-lifecycle.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 70 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,213 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00070 $0.01213
Opus 5 $0.00035 $0.00607
Sonnet 5 $0.00014 $0.00243
Haiku 4.5 $0.00007 $0.00121

Measured 10d ago against content hash a3e207f7ea7f, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

loyalty-lifecycle scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

revops-skills/loyalty-lifecycle/SKILL.md · 108 lines

How it starts

The opening of the file, as written. The whole thing — 108 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Loyalty & Lifecycle (BOND Framework)

Design a loyalty and lifecycle program that produces measurable retention lift - not a tier ladder for its own sake. BOND forces clarity on what behaviors loyalty is supposed to reinforce, what evidence the customer sees, and how the program economics actually pay back.

Core Principle

A loyalty program is a behavior contract, not a points system. Most loyalty programs fail because they reward existing behavior (free margin loss) instead of net-new behavior (retention lift). BOND structures the program around behaviors that change the unit economics.

The BOND Framework

Letter Stage The Question
B Behavior Targeting Which 3-5 customer behaviors, if reinforced, would shift retention and LTV?
O Offer Architecture What earn / burn mechanics + tier benefits reinforce those behaviors?
N Notification & Lifecycle What lifecycle triggers and moments deliver the program in-context?
D Defend the Economics How does the program pay back, and what's the cannibalization guardrail?

Behavior Targeting

A useful program changes behavior in measurable ways. Start with:

Behavior Lift Example Metric Loyalty Lever
Frequency Purchases per quarter Visit-based earn, accelerator tiers
Basket / Expansion Average order value, modules per account Bonus earn on add-ons
Retention Renewal rate, churn rate Time-in-program rewards, tier downgrade protection
Advocacy Referrals, reviews Referral bonus, badge / status
Engagement Depth Workflow coverage, feature adoption Achievement-based rewards

Tier Design

Element Best Practice
Number of tiers 3-4; more dilutes status
Tier criteria Mix of spend + behavior; behavior-only tiers possible
Tier benefits At least one experiential benefit per tier (not just discounts)
Tier durability Annual review or rolling 12-month; never punitive
Recognition Visible status (badges, color, named cohort) at every tier

Read the full file on GitHub · 108 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 108 lines · 70 tokens per session scan A a3e207f7ea7f

Subscribe to this mod's changes

loyalty-lifecycle is a skill published in the GitHub repository varunk130/ai-gtm-skill-library (6 stars, last pushed 1mo ago), licensed MIT. It adds 70 tokens to every session and 1,213 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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