yandex-direct-creatives

yandex-direct-creatives is a skill for Claude Code from VKirill/claude-lane-stack. It costs 111 tokens per session (2,423 once invoked), scanned A, original, MIT.

An advertising-writing guide for Yandex.Direct, a Russian online advertising platform. It turns keyword clusters from Key Collector, a keyword research tool, into campaigns, ad groups, and ads.

In plain words
What is it for?
Use it to write Yandex.Direct ads from a landing page and CSV keyword data, choose templates for different search goals, name campaigns and groups, and plan large batches of creatives.
Why use it?
It helps organise many search terms into a usable campaign structure and keeps ad text within Yandex.Direct's character limits. It also helps separate relevant searches from unwanted ones.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the lane-stack plugin — 62 skills, 4 commands, 13 agents, 1 MCP server shipped together

Good fit Use it to write Yandex.Direct ads from a landing page and CSV keyword data, choose templates for different search goals, name campaigns and groups, and plan large batches of creatives.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/vkirill/claude-lane-stack/yandex-direct-creatives
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add VKirill/claude-lane-stack --skill yandex-direct-creatives
Clone the repo
git clone --depth 1 https://github.com/VKirill/claude-lane-stack

Made for: Claude Code.

Or install lane-stack, the plugin that ships this one along with the rest of its 62 skills, 4 commands, 13 agents, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for yandex-direct-creatives

README.md
[![agentmods](https://agentmods.dev/badge/skills/vkirill/claude-lane-stack/yandex-direct-creatives/github.svg)](https://agentmods.dev/skills/vkirill/claude-lane-stack/yandex-direct-creatives)
Your own site
<a href="https://agentmods.dev/skills/vkirill/claude-lane-stack/yandex-direct-creatives"><img src="https://agentmods.dev/badge/skills/vkirill/claude-lane-stack/yandex-direct-creatives/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for yandex-direct-creatives

Your own site · 80×15
<a href="https://agentmods.dev/skills/vkirill/claude-lane-stack/yandex-direct-creatives"><img src="https://agentmods.dev/badge/skills/vkirill/claude-lane-stack/yandex-direct-creatives.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 111 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,423 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 1 finding, up to medium

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • medium analysis-evasion · line 1
    Suspicious Unicode normalization or mixed-script content
    Fix: Review the flagged content for security risks. Ensure no credentials, secrets, or sensitive data are exposed.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00111 $0.02423
Opus 5.5 $0.00044 $0.00969
Sonnet 5.5 $0.00022 $0.00485
Haiku 4.5 $0.00011 $0.00242

Measured 1mo ago against content hash 3a18356a6ff3, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

yandex-direct-creatives scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/lane-stack/skills/yandex/yandex-direct-creatives/SKILL.md · 153 lines

How it starts

The opening of the file, as written. The whole thing — 153 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Use this skill when

  • Пишешь объявления для Яндекс.Директа любого формата (ТГО, РСЯ-баннер, СмартБаннер, МастерКампания)
  • Получил CSV-выгрузку из Key Collector — нужно разбить на кампании / группы / объявления
  • Выбираешь шаблон под intent (informational / transactional / branded / navigational)
  • Проверяешь будет ли заголовок / текст в рамках лимитов Direct
  • Подбираешь минус-слова из не-целевых intent в том же CSV
  • Планируешь структуру naming ([intent]_[geo]_[product] для кампаний, [cluster_id]_[marker] для групп)
  • Готовишь batch ≥ 100 креативов — нужен canary-план
  • Получил ссылку на лендинг + CSV кластеров → нужны рекламные объявления Direct

Do not use this skill when

  • Реально вызываешь Direct API (Ads.add, moderate, polling статусов) → yandex-direct skill для envelope + services
  • Юр-проверка для регулируемых ниш (медицина, фарма, БАД, азартные игры, алкоголь) → legal-ru-marketing skill
  • Google Ads / VK Ads / TG Ads → их специализированные skills
  • SEO-семантика / органический поиск → seo-specialist агент или SEO skills
  • Контент-план / посты в соцсетях (не реклама) → copywriter

Purpose

Скилл даёт ads-specialist знания и шаблоны для написания качественных объявлений Яндекс.Директа по кластерам Key Collector CSV. Покрывает: per-field лимиты (с учётом правила «пунктуация в отдельном счётчике для доп. заголовка + текст»), стилистические запреты, intent-шаблоны, стратегию маппинга кластеров на структуру Direct, canary-протокол для batch'ей. Финальная валидация ложится на Direct API при загрузке — клиентского валидатора в скилле нет.

Capabilities

Landing page research (ОБЯЗАТЕЛЬНО перед креативами)

→ references/landing-page-research.md

Лимиты и модерация

Per-field лимиты символов для всех форматов Direct (ТГО, РСЯ, Видео, СмартБаннер, МастерКампания, ДинамическиеОбъявления): заголовок 1 — 56 симв., заголовок 2 — 30 симв. + 15 пунктуации, текст — 81 симв. Ограничения по возрастным маркерам (18+), лимиты на уровне аккаунт / кампания / группа.

Read the full file on GitHub · 153 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 153 lines · 111 tokens per session scan A 3a18356a6ff3

Subscribe to this mod's changes

yandex-direct-creatives is a skill published in the GitHub repository VKirill/claude-lane-stack (122 stars, last pushed today), licensed MIT. It adds 111 tokens to every session and 2,423 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-05.

Related

Other skills, from other repositories

build-teaql-app

Build or change a TeaQL application in Java, Rust, Go, Swift, Python, C#/.NET, or TypeScript, including Kotlin/JVM applications that consume Java-generated libraries. Mandatory order: first draft and save a complete KSML model, then verify the client and evaluate that saved model, repair it through repeated evaluation…

teaql/teaql-agent-kit · 112 tokens

eval-agents

Audit custom subagent definitions for Claude Code (.claude/agents/.md) and Codex (.codex/agents/.toml): loadability against the native schema, description overlap, model tier, tool scope, and headless-safe instructions. Use when onboarding to a project with agents, after adding or importing agents, or when the parent…

FlorianBruniaux/claude-code-ultimate-guide · 80 tokens

self-assessment

Interactive skill assessment with personalized learning path generation.

FlorianBruniaux/claude-code-ultimate-guide · 12 tokens

land-and-deploy

Merge PR, wait for CI, verify deploy, run canary. The complete landing pipeline.

FlorianBruniaux/claude-code-ultimate-guide · 24 tokens

source-command-methodology-advisor

Analyzes your codebase and asks 3 targeted questions to recommend the right AI-assisted development methodology stack.

FlorianBruniaux/claude-code-ultimate-guide · 27 tokens

git-ai-archaeology

Analyze AI config evolution in a git repo. Use when mapping AI adoption history, finding when configs were first introduced, charting commit velocity by month, or identifying maturity phases in a project's AI tooling.

FlorianBruniaux/claude-code-ultimate-guide · 47 tokens