Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add wdavidturner/product-skills --skill positioning-canvasgit clone --depth 1 https://github.com/wdavidturner/product-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/wdavidturner/product-skills/positioning-canvas)<a href="https://agentmods.dev/skills/wdavidturner/product-skills/positioning-canvas"><img src="https://agentmods.dev/badge/skills/wdavidturner/product-skills/positioning-canvas/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/wdavidturner/product-skills/positioning-canvas"><img src="https://agentmods.dev/badge/skills/wdavidturner/product-skills/positioning-canvas.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00081 | $0.01281 |
| Opus 5 | $0.00041 | $0.00641 |
| Sonnet 5 | $0.00016 | $0.00256 |
| Haiku 4.5 | $0.00008 | $0.00128 |
Grade A, and why
positioning-canvas scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 106 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Positioning Canvas
What It Is
Positioning defines how your product is the best in the world at delivering some value that a well-defined set of customers care a lot about.
The core insight: Positioning is not messaging. It's not your tagline. It's the fundamental strategic decision about how you win in the market — what you compete against, how you're different, what value only you can deliver, and who cares most about that value.
When positioning is weak:
- Prospects don't understand what you are on first contact
- Sales calls require 3+ meetings before "the light comes on"
- You win deals but customers churn because expectations didn't match reality
- Different teams (sales, marketing, product) tell different stories
When positioning is strong:
- It feels obvious — "of course that's what it is"
- Qualified prospects immediately understand why they should care
- Your differentiated value is clear against alternatives
- Everyone in the company tells the same story
Credit: This framework comes from April Dunford, author of Obviously Awesome and Sales Pitch, who has positioned over 200 B2B tech companies.
When to Use It
Use Positioning Canvas when you need to:
- Define or refine how you compete — who are the real alternatives?
- Articulate differentiated value — why pick you over everything else?
- Identify your best-fit customers — who cares most about your value?
- Choose or validate your market category — what context makes your value obvious?
- Align your team — get sales, marketing, product, and leadership on the same page
- Build a sales pitch — translate positioning into a story that wins deals
- Reposition after market changes — your product evolved, competition shifted, or customers changed
When Not to Use It
Don't use Positioning Canvas when:
- You're pre-product-market-fit — Keep positioning loose until you see patterns in who loves you and why. You need ~10+ happy customers to have enough signal.
- You want to validate a hypothesis — Positioning captures what's true today based on evidence, not what you hope becomes true.
- You're only focused on messaging — Positioning is an input to messaging, not messaging itself. Get positioning right first.
- You're doing competitive research — Positioning defines how you win, not a comprehensive market map.
What ships with it
16 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
- patterns/_template.md 460 B
- patterns/bowling-pin-strategy.md 1.9 KB
- patterns/category-creation-timing.md 2.0 KB
- patterns/champion-vs-personas.md 2.2 KB
- patterns/competitive-alternatives-vs-competitors.md 1.6 KB
- patterns/conference-room-positioning.md 1.8 KB
- patterns/features-vs-value.md 1.7 KB
- patterns/misaligned-teams.md 1.9 KB
- patterns/no-decision-loss.md 1.9 KB
- patterns/repositioning-triggers.md 2.3 KB
- patterns/sales-pitch-feature-dump.md 2.1 KB
- patterns/starting-with-category.md 1.5 KB
- patterns/teaching-how-to-buy.md 2.2 KB
- patterns/too-broad-target.md 1.7 KB
- patterns/undifferentiated-value.md 1.8 KB
- references/positioning-canvas-playbook.md 11 KB
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 12d ago First seen · 106 lines · 81 tokens per session scan A 4f06f3b137c2
positioning-canvas is a skill published in the GitHub repository wdavidturner/product-skills (20 stars, last pushed 7mo ago), licensed MIT. It adds 81 tokens to every session and 1,281 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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