conversion

conversion is a skill for Claude Code from whawkinsiv/solo-founder-skills. It costs 49 tokens per session (1,892 once invoked), scanned A, original, MIT.

A guide to conversion rate optimization, the practice of helping more website visitors complete actions such as signing up or paying. It covers funnel analysis, reducing friction, behavioral psychology, social proof, and A/B testing, which compares two versions.

In plain words
What is it for?
Use it to map a funnel, measure drop-off between steps, improve signup and trial flows, and plan tests for pages or messages.
Why use it?
It helps identify where users leave a signup or sales process instead of making changes based on guesses. It focuses attention on the steps most connected to revenue.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the solo-founder-skills plugin — 54 skills, 1 command shipped together

Good fit Use it to map a funnel, measure drop-off between steps, improve signup and trial flows, and plan tests for pages or messages.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/whawkinsiv/solo-founder-skills/conversion
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add whawkinsiv/solo-founder-skills --skill conversion
Clone the repo
git clone --depth 1 https://github.com/whawkinsiv/solo-founder-skills

Made for: Claude Code.

Or install solo-founder-skills, the plugin that ships this one along with the rest of its 54 skills, 1 command.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for conversion

README.md
[![agentmods](https://agentmods.dev/badge/skills/whawkinsiv/solo-founder-skills/conversion/github.svg)](https://agentmods.dev/skills/whawkinsiv/solo-founder-skills/conversion)
Your own site
<a href="https://agentmods.dev/skills/whawkinsiv/solo-founder-skills/conversion"><img src="https://agentmods.dev/badge/skills/whawkinsiv/solo-founder-skills/conversion/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for conversion

Your own site · 80×15
<a href="https://agentmods.dev/skills/whawkinsiv/solo-founder-skills/conversion"><img src="https://agentmods.dev/badge/skills/whawkinsiv/solo-founder-skills/conversion.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 49 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,892 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
SkillSpector: 1 finding, up to low

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • low Privilege Escalation · line 99
    Skill requests more permissions than appear necessary for its stated functionality. Review if elevated access is justified.
    Fix: Request only the minimum permissions required. Document why each permission is needed. Remove broad permissions like '*' or 'all'.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00049 $0.01892
Opus 5 $0.00024 $0.00946
Sonnet 5 $0.00010 $0.00378
Haiku 4.5 $0.00005 $0.00189

Measured 12d ago against content hash 296bded3ee50, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

conversion scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/conversion/SKILL.md · 221 lines

How it starts

The opening of the file, as written. The whole thing — 221 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Conversion Rate Optimization

Every page has one job. If you can't name it, the page is broken. This skill helps you find where users drop off and fix it.

Core Principles

  • Friction is the enemy. Every field, click, and decision point costs conversions.
  • Don't guess — measure. But don't measure everything — measure what drives revenue.
  • Social proof is the most underused conversion lever in SaaS.
  • Speed is a feature. Every 100ms of load time costs ~1% conversion.
  • The best optimization is often removal, not addition.

Finding Your Biggest Bottleneck

Before optimizing, find where users actually drop off.

Step 1: Map Your Funnel

Typical SaaS funnel:
  Landing page visit → Signup page viewed → Account created →
  Onboarding started → Key action completed → Returned next week →
  Upgrade page viewed → Subscription created

Step 2: Measure Drop-Off

Tell AI:

Analyze our conversion funnel:
- Pull the number of users at each step: [list your funnel steps]
- Calculate the drop-off % between each step
- Identify the step with the biggest drop-off — that's our priority
- Show results in a table: Step | Users | Drop-off %

If you don't have analytics yet: Set them up first (see analytics-instrumentation skill). In the meantime, track manually: count signups, count activations, count paying customers. Even rough numbers reveal the biggest leak.

Step 3: Diagnose Why

For the biggest drop-off, evaluate the page/flow using this framework:

  1. CLARITY: Does the user know what to do and why?
  2. MOTIVATION: Is the value of completing this step obvious?
  3. FRICTION: What's making this harder than it needs to be?
  4. ANXIETY: What fears or objections might stall the user?
  5. DISTRACTION: What elements compete with the primary action?

Signup & Registration

  • Minimize fields. Email + password is ideal. Email-only or SSO is even better.
  • Defer everything else to onboarding (company name, role, team size).
  • Show password requirements before the user types, not after they fail.
  • Social login (Google, GitHub) should be visually prominent if your audience uses them.
  • Post-signup, go DIRECTLY to value — not a "check your email" dead end.

Read the full file on GitHub · 221 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 221 lines · 49 tokens per session scan A 296bded3ee50

Subscribe to this mod's changes

conversion is a skill published in the GitHub repository whawkinsiv/solo-founder-skills (243 stars, last pushed 15d ago), licensed MIT. It adds 49 tokens to every session and 1,892 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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