Claude Code skills for product market research, value props, PRDs, and go-to-market — plus the open Next Move Theory (based on AJTBD) canon and a product advisor you can /ask-nmt
This repository also configures its own agents. See what Next-Move-Theory-Canon-and-Skills tells them →
zamesin/Next-Move-Theory-Canon-and-Skills
Skill Claude Code
Take one or many customer-interview files and extract the AJTBD structure — segments by Core Jobs and success criteria, personas, Consideration Set, existing Solutions and Problems, value hypotheses — using Ivan Zamesin's AJTBD / Next Move Theory methodology (distinct from generic Christensen JTBD). Input: a folder or…
zamesin/Next-Move-Theory-Canon-and-Skills
Skill Claude Code
Talk to a senior product advisor who thinks in Ivan Zamesin's Next Move Theory / Advanced Jobs To Be Done methodology (distinct from generic Christensen JTBD). A conversational, multi-turn skill — ask any product, strategy, segmentation, value, pricing, growth, retention, positioning, B2B, research, or methodology…
zamesin/Next-Move-Theory-Canon-and-Skills
Skill Claude Code
Write the go-to-market communication for a chosen segment using Ivan Zamesin's AJTBD / Next Move Theory methodology. Input — a /nmt-craft-value-proposition result (best), a /nmt-product-requirements PRD, a /nmt-market-research result, or a manual segment+Jobs description. Output — ready-to-publish landing-page copy…
zamesin/Next-Move-Theory-Canon-and-Skills
Skill Claude Code
Generate the strongest possible Value Proposition for a chosen segment using Ivan Zamesin's AJTBD / Next Move Theory methodology (distinct from generic Christensen JTBD). Input — a /nmt-market-research result OR a manual segment+Jobs description. The skill extracts the segment's dominant success criteria, builds the…
zamesin/Next-Move-Theory-Canon-and-Skills
Skill Claude Code
Diagnose a product against Ivan Zamesin's Next Move Theory / Advanced Jobs To Be Done methodology (distinct from generic Christensen JTBD) and route to the next move. Chat-first: offers to read the product context already in your folder (README, surveys, reviews — with your permission, processed locally), asks up to…
zamesin/Next-Move-Theory-Canon-and-Skills
Skill Claude Code
Run market research for a product or feature idea using Ivan Zamesin's AJTBD / Next Move Theory methodology (distinct from generic Christensen JTBD). Output — an A4 one-pager with a GO / NARROW / PIVOT verdict plus a detailed report — market sizing, customer segments scored on the selection screen, competitors defined…
zamesin/Next-Move-Theory-Canon-and-Skills
Skill Claude Code
Turn a chosen segment + Core Jobs into a build-ready PRD (full functionality + edge cases) using Ivan Zamesin's AJTBD / Next Move Theory methodology. Consumes upstream work (segments from /nmt-market-research, value from /nmt-craft-value-proposition) without re-deriving it; with no research done it routes you upstream…
zamesin/Next-Move-Theory-Canon-and-Skills
Skill Claude Code
Update an installed Next Move Theory setup to the latest published canon + skills by re-running the official one-command installer straight from the public GitHub repo (zamesin/Next-Move-Theory-Canon-and-Skills, branch main). It refreshes the canon, the nmt- skills (both Claude and Codex), the marked rules block in…
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