a1-landing-page-copy

Landing Page Copy

Build a source-supported promotional page that helps one primary audience understand an offer, evaluate fit, and take a clear next step.

Entry Contract

Accept a request when every requested deliverable contributes to one new promotional page for one offer: a landing page, product page, service page, course page, event page, or signup page.

Select Blueprint when the user asks for structure, blocks, wire copy, or a content plan. Select Draft when the user asks for page copy. A supplied offer brief, product documentation, research, approved claims, testimonials, or visual assets are completed inputs this skill may consume.

The skill may clarify or formulate a page-level value proposition from supplied facts. It does not create product strategy, pricing strategy, customer research, fabricated proof, or a multi-segment campaign.

Route these neighboring jobs elsewhere:

• editing or reviewing a selected existing page belongs to a1-copy-editing;
• a long-form educational article belongs to a1-article-writing;
• a media announcement belongs to a1-press-release.

For a mixed request, state the boundary and stop before producing any page work.

Marketing Context is optional. Read only the first existing repository context in this order: .agents/marketing-context.md, then .claude/marketing-context.md when the canonical path is absent, then root marketing-context.md when both earlier paths are absent. Read no lower-priority context after selecting one. Continue without context when none exists.

Runtime

Follow the landing-page-copy spine for every accepted request. It is the single owner of stage order and reference routing.

Build the page from the reader's situation toward evidence and transaction. Treat layout and visuals as content decisions, while leaving final visual design and implementation to the user's chosen production workflow.

Output

For Blueprint, return ordered page blocks. For each block, state its reader job, message, required evidence, and useful visual or artifact when applicable. List source gaps only when missing material affects the page.