market-competitors

market-competitors is a skill for Claude Code, Codex from zubair-trabzada/ai-marketing-claude. It costs 0 tokens per session (4,030 once invoked), scanned A, original, MIT.

A competitive-research skill for `/market competitors`, a command that studies competing businesses. It identifies direct competitors, alternative solutions to the same problem, and aspirational market leaders.

In plain words
What is it for?
Use it with a target website to identify competitors, compare their marketing and positioning, and create a COMPETITOR-REPORT.md file.
Why use it?
It organizes competitor research into consistent categories instead of producing an unstructured list of companies. It also highlights marketing approaches, positioning gaps, and possible ways to differentiate.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Needs its repository: it runs a file that does not travel with it, so clone the repository first. The line is python scripts/competitor_scanner.py --url [competitor-url] --output json.

Good fit Use it with a target website to identify competitors, compare their marketing and positioning, and create a COMPETITOR-REPORT.md file.

Compare 6 skills from other repositories ↓
About the project

AI Marketing Suite for Claude Code is a collection of marketing skills and parallel agents that analyze websites and produce copy, email sequences, campaigns, content calendars, competitor research, and reports. Entrepreneurs, agencies, and solo operators use it to run marketing workflows from Claude Code, and the catalogue lists the suite's skills and agents.

zubair-trabzada/ai-marketing-claude · 2,639 stars · on GitHub · skool.com

Install

Getting it into your agent

It runs from inside its repository, so the clone comes first — what it calls does not travel with the file alone.

Clone the repo
git clone --depth 1 https://github.com/zubair-trabzada/ai-marketing-claude
agentmods
npx agentmods add skills/zubair-trabzada/ai-marketing-claude/market-competitors

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for market-competitors

README.md
[![agentmods](https://agentmods.dev/badge/skills/zubair-trabzada/ai-marketing-claude/market-competitors/github.svg)](https://agentmods.dev/skills/zubair-trabzada/ai-marketing-claude/market-competitors)
Your own site
<a href="https://agentmods.dev/skills/zubair-trabzada/ai-marketing-claude/market-competitors"><img src="https://agentmods.dev/badge/skills/zubair-trabzada/ai-marketing-claude/market-competitors/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for market-competitors

Your own site · 80×15
<a href="https://agentmods.dev/skills/zubair-trabzada/ai-marketing-claude/market-competitors"><img src="https://agentmods.dev/badge/skills/zubair-trabzada/ai-marketing-claude/market-competitors.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 0 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,030 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00000 $0.04030
Opus 5 $0.00000 $0.02015
Sonnet 5 $0.00000 $0.00806
Haiku 4.5 $0.00000 $0.00403

Measured 13d ago against content hash 16130906cba7, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

market-competitors scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

skills/market-competitors/SKILL.md · 538 lines

How it starts

The opening of the file, as written. The whole thing — 538 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitive Intelligence Analysis

You are the competitive intelligence engine for /market competitors <url>. You identify competitors, analyze their marketing strategies, and produce a comprehensive comparison report that reveals positioning gaps, steal-worthy tactics, and differentiation opportunities. Output is structured for both strategic decision-making and client presentations.

When This Skill Is Invoked

The user runs /market competitors <url>. Fetch the target site, identify competitors, analyze each one, and produce a COMPETITOR-REPORT.md with actionable intelligence.


Phase 1: Competitor Identification

1.1 Competitor Categories

Identify competitors across three tiers:

Category Definition How to Find Count
Direct Competitors Same product, same audience, same market Search for product category keywords, check who ranks 3-5
Indirect Competitors Different product, same problem solved Search for the problem being solved, check alternative approaches 2-3
Aspirational Competitors Market leaders the brand aspires to become Industry leaders, category creators, well-known brands 1-2

1.2 Competitor Discovery Methods

Use multiple methods to identify competitors:

Method 1: Keyword-Based Discovery

  • Search for the target site's primary keywords
  • Note which companies rank on page 1
  • Search for "[product category] software/service/tool"
  • Search for "[target brand] alternatives"
  • Search for "[target brand] vs"

Method 2: Site-Based Discovery

  • Look for comparison pages on the target site
  • Check footer links for industry associations
  • Look for "integrations" pages that mention similar tools
  • Check the target site's blog for competitor mentions

Method 3: Review Platform Discovery

  • Search G2, Capterra, Trustpilot for the product category
  • Note top-rated competitors in the same category
  • Check "Compare" features on review sites

Read the full file on GitHub · 538 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 538 lines · 0 tokens per session scan A 16130906cba7

Subscribe to this mod's changes

market-competitors is a skill published in the GitHub repository zubair-trabzada/ai-marketing-claude (2,639 stars, last pushed 6mo ago), licensed MIT. It costs nothing until one of its globs matches a file; then it loads 4,030 tokens. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Related

Other skills, from other repositories

content-pillar-atomizer

Take 1 blog post or article and generate 15-30 platform-native micro-content pieces. Not reformatting — re-contextualizing for each platform's culture. Triggers on: "atomize this content", "repurpose my blog post", "turn this into social posts", "content atomizer", "pillar content", "one to many content", "repurpose…

Affitor/affiliate-skills · 136 tokens

marketing-os

A complete marketing department in one skill. Website and landing-page audits with weighted 0-100 scores, copywriting with panel scoring and AI-slop removal, an 18-tactic ad hook engine, GEO/AEO for getting cited by ChatGPT/Perplexity/AI Overviews, paid-ads creative diagnosis and production briefs, email sequences…

Yuzzyuk/marketing-os · 237 tokens

competitor-research-playbook

Your competitor just launched. You have no idea how they grew so fast. Should you reverse-engineer their website? Track their social media? Map their growth flywheel? This gives you the complete SOP — from Wayback Machine snapshots to X/Twitter propagation analysis to growth flywheel scoring. Built from 150+ AI…

Gingiris-1031/gingiris-skills · 598 tokens

gr-competitor-research

Your competitor just launched. You have no idea how they grew so fast. Should you reverse-engineer their website? Track their social media? Map their growth flywheel? This gives you the complete SOP — from Wayback Machine snapshots to X/Twitter propagation analysis to growth flywheel scoring. Built from 150+ AI…

Gingiris-1031/gingiris-skills · 582 tokens

content-pillar-atomizer

Take 1 blog post or article and generate 15-30 platform-native micro-content pieces. Not reformatting — re-contextualizing for each platform's culture. Triggers on: "atomize this content", "repurpose my blog post", "turn this into social posts", "content atomizer", "pillar content", "one to many content", "repurpose…

Gingg7260/affiliate-skills · 136 tokens

market-ads

Platform-native ad copy for Meta (Facebook/Instagram), Google Search, LinkedIn, TikTok, and YouTube with character-limit compliance, audience targeting notes, and creative briefs. Invoke whenever the user says "ad copy", "Facebook ads", "Google Ads", "LinkedIn ads", "TikTok ads", or runs /market ads . Respects…

rediumvex/ai-marketing-claude · 81 tokens