When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap," "fractional CMO plan," or "fCMO plan."…
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,'…
Design and build marketing websites with intention — typography hierarchy, color discipline, layout rhythm, purposeful motion, and craft details. Use when building or reviewing any marketing site, landing page, or product page. Enforces design principles that separate designed sites from assembled ones.
When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,' 'irresistible offer,'…
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't…
When you want to clean and reformat content (usually from your terminal) for pasting into Slack, Notion, Twitter/X, LinkedIn, email, GitHub, or plain text. Strips ANSI codes, box-drawing chars, terminal prompt artifacts, and applies destination-specific formatting. Default input is the clipboard (read via pbpaste)…
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan…
When you want to model personal financial scenarios — house purchase + rental income (ADU, bedroom rentals, house-hacking), renovation budgets, monthly cash flow forecasts, big-purchase decisions, savings/investment what-ifs. For personal life: a household (you + partner), household budgets, real-estate decisions.…
When you want to manage projects across your businesses using a kanban + Eisenhower methodology. One kanban per business (whatever portfolio of businesses, projects, or initiatives you run). Tool-agnostic — connects via API/MCP to whatever PM tool each business uses (Notion, GitHub Projects, Plane, Linear, Obsidian…
When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," "overlay," "collect emails with a popup," "exit…
Stage 2: Positioning — define who the client serves, what they do differently, why it matters, and how they talk about it. Use when developing or refining a client's market positioning.
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is…
Amend a published CLI from one of two input sources: (1) dogfood mode mines the active Claude Code session transcript for friction (missing flags, hand- rolled API payloads, silent-null returns); (2) direct-input mode accepts user-supplied asks (rename a command, add commands or feeds, fix a named bug, optionally…
Bring a published CLI from the public library into the internal library so it's identical to a freshly-generated copy — module path reverted, manuscripts placed alongside, ready for /printing-press-polish or /printing-press-emboss. Use when the public library has a CLI you don't have locally, or to recover from a…
Internal sub-skill: agentic review of a printed CLI's sampled command output for plausibility issues that rule-based checks can't encode (substring-match relevance, format bugs, silent source drops, ranking failures). Invoked via the Skill tool by main printing-press SKILL.md (Phase 4.85) and printing-press-polish…
Polish a generated CLI to pass verification and become publish-ready. Runs diagnostics (dogfood, verify, scorecard, go vet, gosec), automatically fixes all issues (verify failures, static-analysis findings, dead code, descriptions, README, MCP tool quality), reports the before/after delta, and offers to publish. Use…
Regenerate an existing printed CLI from scratch under the current Printing Press, with prior research, prior novel features, and prior patches (post-publish hand-fixes) carried into the writing pipeline as reconciliation context rather than dropped on the floor. Pulls the CLI from the public library if it isn't local…
Run a retrospective after generating a CLI. Identifies systemic improvements to the Printing Press — templates, Go binary, skill instructions, catalog — so the next CLI comes out better. Creates a GitHub issue with actionable findings when there are Printing Press fixes to make. Use after any /printing-press run.…
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational…
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At most 3 mods per repository are shown here, and a mod shipped inside a plugin is left to that plugin's page — the rest are on their repository pages: