When the user needs to create, critique, or optimize a landing page for conversion -- including headline rewrites, CTA placement, layout restructuring, or full page copy drafts.
When the user needs to plan or execute a product launch — including pre-launch content sequences, launch funnels, JV/affiliate launches, cart open/close strategy, or evergreen launch funnels.
When a founder needs to qualify inbound leads, define their ICP, build a lead scoring model, set MQL criteria, or route prospects through pipeline stages. Activate when the user mentions lead scoring, ICP, MQL, SQL, lead qualification, inbound leads, or pipeline design.
When the user needs to design, improve, or audit a post-signup activation flow to get new users to their first value moment. Activate when activation is lagging, time-to-value feels excessive, or first sessions lack impact.
When a founder needs to write partnership or BD emails, craft integration pitches, or create co-marketing proposals. Activate when the user mentions partnerships, business development, integration proposals, co-marketing, channel partnerships, or strategic alliances.
When the user wants to create, review, or restructure a fundraising pitch deck for seed or Series A. Also activates when the user mentions "deck", "pitch", "investor presentation", or "slide structure".
When the user needs to draft, review, or update a privacy policy for their product, or needs to understand data privacy obligations across jurisdictions.
When a founder needs to create a sales proposal, statement of work, contract, NDA, or master service agreement. Activate when the user mentions proposal, SOW, quote, contract, NDA, MSA, or needs to formalize a deal.
When the user wants to research customer pain points, complaints, or sentiment using review platforms like Trustpilot, G2, Capterra, or app stores. Also use when the user mentions "what are users saying", "competitor reviews", "pain points", or "voice of customer research".
When the user needs a security assessment — threat modeling, vulnerability review, auth flow audit, dependency scanning, or says "is this secure", "review for vulnerabilities", "threat model", "security audit", "pen test prep".
When the user wants to monitor reviews, mentions, and community sentiment about their own product. Also use when the user mentions "track our reviews", "what are people saying about us", "brand monitoring", "reputation management", or "review alerts".
When the user needs a technical SEO audit, on-page optimization guidance, or help resolving crawlability, indexation, or performance issues that affect search rankings.
When the user needs to prepare for SOC 2, build a compliance roadmap, assess security posture, quantify security risk, or says "we need SOC 2", "security audit", "compliance", "enterprise customer wants SOC 2", "CISO advice".
When the user needs to build a LinkedIn authority system, create social content strategy, define content pillars, write posts, or establish thought leadership positioning. Activate on "LinkedIn strategy," "content pillars," "what should I post," or "build my personal brand.".
When the user wants to create or update their startup context document. Also use when the user mentions "set up context", "tell you about my startup", or any other skill needs context that doesn't exist yet.
When the user needs to choose between technologies, frameworks, or tools — or says "which framework should I use", "compare X vs Y", "should we migrate from X to Y", "what database should I use", "calculate TCO".