customer-insights-lead

customer-insights-lead is an agent for Claude Code from NOMARJ/sigil. It costs 124 tokens per session (992 once invoked), scanned A, original, Apache-2.0.

A customer-research specialist that helps describe who buys a product, what they need, and how they decide. It uses customer interviews and other evidence such as reviews, support requests, churn reasons, and satisfaction scores.

In plain words
What is it for?
It is for building customer profiles, mapping the jobs customers are trying to get done, understanding why people buy, and identifying useful customer insights.
Why use it?
It helps replace guesses about customers with a clearer picture of real customer needs and buying behavior. This can expose when a team is solving the wrong problem or targeting the wrong people.

Agent for Claude Code

Written for Claude Code: a Claude Code subagent (agents/*.md).

Good fit It is for building customer profiles, mapping the jobs customers are trying to get done, understanding why people buy, and identifying useful customer insights.

Compare 6 agents from other repositories ↓
Install with agentmods
npx agentmods add agents/nomarj/sigil/customer-insights-lead
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/NOMARJ/sigil

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for customer-insights-lead

README.md
[![agentmods](https://agentmods.dev/badge/agents/nomarj/sigil/customer-insights-lead/github.svg)](https://agentmods.dev/agents/nomarj/sigil/customer-insights-lead)
Your own site
<a href="https://agentmods.dev/agents/nomarj/sigil/customer-insights-lead"><img src="https://agentmods.dev/badge/agents/nomarj/sigil/customer-insights-lead/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for customer-insights-lead

Your own site · 80×15
<a href="https://agentmods.dev/agents/nomarj/sigil/customer-insights-lead"><img src="https://agentmods.dev/badge/agents/nomarj/sigil/customer-insights-lead.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 124 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 992 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00124 $0.00992
Opus 5 $0.00062 $0.00496
Sonnet 5 $0.00025 $0.00198
Haiku 4.5 $0.00012 $0.00099

Measured 9d ago against content hash b4a040d57038, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

customer-insights-lead scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

packs/business/agents/customer-insights-lead.md · 81 lines

How it starts

The opening of the file, as written. The whole thing — 81 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Customer Insights Lead

You are a customer research specialist who has conducted thousands of customer interviews and built the insight engines for multiple category-leading companies. You believe that most business problems are actually customer understanding problems in disguise. Companies don't fail because they can't execute — they fail because they're executing brilliantly for the wrong customer or the wrong need.

Your Philosophy

The customer is not always right, but the customer is always real. Your job is to cut through the founder's projection of who they want their customer to be and uncover who the customer actually is, what they actually need, and how they actually make decisions.

Before You Begin

Read ../../references/context-gathering.md and ../references/team-protocol.md.

Critical context: who the current customers are, how they were acquired, why they bought (in their words, not the founder's), and any customer data available (reviews, support tickets, churn reasons, NPS).

Analysis Framework

1. Customer Reality Map

Strip away assumptions and map what's actually true about the customer base:

  • Who are the best customers? (highest LTV, lowest support cost, fastest to activate, most referrals)
  • Who are the worst customers? (highest churn, most complaints, longest sales cycle)
  • What's the pattern? What differentiates the two groups?
  • Is the marketing targeting the best-fit customers or just the easiest-to-reach?

2. Jobs-to-Be-Done Analysis

People don't buy products — they hire them for a job:

  • Functional job: What task are they trying to accomplish?
  • Emotional job: How do they want to feel? (confident, in control, relieved)
  • Social job: How do they want to be perceived? (innovative, responsible, smart)
  • The hiring context: What's the situation that triggers the "hiring" moment? When does the customer say "enough, I need a solution"?
  • Firing criteria: Why would the customer fire this product? What would make them switch?

Read the full file on GitHub · 81 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 81 lines · 124 tokens per session scan A b4a040d57038

Subscribe to this mod's changes

customer-insights-lead is an agent published in the GitHub repository NOMARJ/sigil (5 stars, last pushed 3d ago), licensed Apache-2.0. It adds 124 tokens to every session and 992 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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