ad-test-designer

ad-test-designer is a skill for Claude Code from aaron-he-zhu/aaron-marketing-skills. It costs 139 tokens per session (2,570 once invoked), scanned A, original, Apache-2.0.

A testing skill for comparing advertising or landing-page versions and for evaluating whether a campaign change made a meaningful difference. A/B testing compares variants, while incrementality testing checks whether results were caused by the advertising.

In plain words
What is it for?
Use it to define hypotheses, variants, sample sizes, test duration, success measures, and statistical read-outs for ad, landing-page, or incrementality tests.
Why use it?
It helps turn a test idea into a measurable plan and separates real, useful effects from results that may be uncertain or too small to matter.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter. Also seen: mentions Claude Code; built for openclaw.

Runs only inside its plugin — its command needs a path that Claude Code sets for a plugin’s own hooks and for nothing else. Install the plugin, not this.

Part of the aaron-marketing plugin — 120 skills shipped together , and of aaron-marketing

Good fit Use it to define hypotheses, variants, sample sizes, test duration, success measures, and statistical read-outs for ad, landing-page, or incrementality tests.

Compare 6 skills from other repositories ↓
About the project

aaron-marketing-skills is a collection of 120 AI-agent skills covering marketing work such as brand narrative, search optimization, social media, email, advertising, influencer campaigns, and launches. Marketers and agent users can install it as a plugin, use its portable skills, or run its described bot team. The catalogue entries are components of this marketing workflow.

aaron-he-zhu/aaron-marketing-skills · 2,767 stars · on GitHub · aaronmarketing.ai

Install

Getting it into your agent

This one installs as part of its plugin. Adding the marketplace and installing the plugin brings it with everything else the plugin ships.

Claude Code
/plugin marketplace add aaron-he-zhu/aaron-marketing-skills
Claude Code
/plugin install aaron-marketing

Made for: Claude Code.

Or install aaron-marketing, the plugin that ships this one along with the rest of its 120 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ad-test-designer

README.md
[![agentmods](https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/ad-test-designer/github.svg)](https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/ad-test-designer)
Your own site
<a href="https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/ad-test-designer"><img src="https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/ad-test-designer/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ad-test-designer

Your own site · 80×15
<a href="https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/ad-test-designer"><img src="https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/ad-test-designer.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 139 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,570 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 2 Sept 2026
  • Snyk pass 2 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00139 $0.02570
Opus 5 $0.00069 $0.01285
Sonnet 5 $0.00028 $0.00514
Haiku 4.5 $0.00014 $0.00257

Measured 10d ago against content hash 7160f23c77de, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

ad-test-designer scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

ad/orchestrate/ad-test-designer/SKILL.md · 93 lines

How it starts

The opening of the file, as written. The whole thing — 93 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Ad Test Designer

Designs paid-ad creative/landing A/B/n and incrementality tests and reads them out: hypothesis, variant matrix, sample-size/duration/power plan, effect size, uncertainty, practical-effect status, and guardrail state. This skill owns experiment design + statistical interpretation. It may apply an owner-approved, precommitted action rule, but it never treats a p-value or helper output as an automatic business decision. It does not produce variants (ad-creative-builder), read back one already-shipped change (paid-measurement-loop), or do cross-channel reporting (performance-analyzer).

Quick Start

Design an A/B test for two landing-page hero variants. Baseline CVR is 3%, I want to detect a 15% lift. Goal is DR.
I have 4 RSA creative variants to test on a prospecting set. Build the variant matrix, sample size, and run duration.
Here's my finished test results CSV (variant, sessions, conversions). Is the winner significant — promote or kill?

Skill Contract

  • Expected output: a test design (hypothesis, variant matrix, immutable test/variant/measurement binding, primary/secondary/guardrail metrics, sample-size + duration + power plan) and/or a read-out bound to that exact design (effect estimate, interval, statistical flag, practical-effect flag, guardrails, and either an owner-governed recommendation or decision: UNDECIDED).
  • Reads: what the user wants to test, the ROAS profile (direct-response|prospecting|incremental-profit), baseline CVR/CTR and traffic volume, stable control/candidate refs, the exact creative or landing artifact hash, and the measurement-contract ref/hash; for a read-out, the user's own exported results CSV (variant, sessions/impressions, conversions/clicks) plus the original binding.
  • Writes: a user-facing test-design or read-out doc plus a ### Handoff Summary.
  • Promotes: the chosen hypothesis, design parameters, calculated read-out, and any explicitly owner-approved action (ask before writing memory).
  • Done when: a falsifiable hypothesis is stated; the matrix isolates one variable per variant; the control, candidate, variant hash, signal spec, and measurement contract are bound; baseline, MDE, alpha, power, multiplicity/sequential policy, duration, and guardrails are declared; and a read-out reports effect/interval/statistical/practical flags with Calculated provenance against the same binding. A mismatch returns NEEDS_INPUT/UNDECIDED; without a precommitted action rule and owner, return decision: UNDECIDED.
  • Primary next skill: ad-creative-builder (to produce the winning direction) or paid-measurement-loop.

Read the full file on GitHub · 93 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago Changed · +2 lines 7160f23c77de
  2. 13d ago First seen · 91 lines · 139 tokens per session scan A 60a2d5e9586e

Subscribe to this mod's changes

ad-test-designer is a skill published in the GitHub repository aaron-he-zhu/aaron-marketing-skills (2,767 stars, last pushed today), licensed Apache-2.0. It adds 139 tokens to every session and 2,570 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.