audience-segment-builder

audience-segment-builder is a skill for Claude Code from aaron-he-zhu/aaron-marketing-skills. It costs 150 tokens per session (2,063 once invoked), scanned A, original, Apache-2.0.

A planning tool that turns your customer, CRM, or Google Analytics 4 export into named advertising audiences and lists for targeting or exclusion.

In plain words
What is it for?
Use it to make seed lists, lists of high-value customers for lookalike audiences, suppression lists for existing buyers, and a shared funnel-stage audience map for Google and Meta.
Why use it?
It removes the need to manually sort customers into useful groups or recreate the same funnel stages on different advertising platforms.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter. Also seen: mentions Claude Code; built for openclaw.

Needs its repository: it reads a path above its own folder, which exists only inside the repository. The line is Emit the standard shape from [skill-contract.md §Handoff Summary Format](../../../references/skill-contract.md)..

Part of the aaron-marketing plugin — 120 skills shipped together , and of aaron-marketing

Good fit Use it to make seed lists, lists of high-value customers for lookalike audiences, suppression lists for existing buyers, and a shared funnel-stage audience map for Google and Meta.

Compare 6 skills from other repositories ↓
About the project

aaron-marketing-skills is a collection of 120 AI-agent skills covering marketing work such as brand narrative, search optimization, social media, email, advertising, influencer campaigns, and launches. Marketers and agent users can install it as a plugin, use its portable skills, or run its described bot team. The catalogue entries are components of this marketing workflow.

aaron-he-zhu/aaron-marketing-skills · 2,767 stars · on GitHub · aaronmarketing.ai

Install

Getting it into your agent

It runs from inside its repository, so the clone comes first — what it calls does not travel with the file alone.

Clone the repo
git clone --depth 1 https://github.com/aaron-he-zhu/aaron-marketing-skills
agentmods
npx agentmods add skills/aaron-he-zhu/aaron-marketing-skills/audience-segment-builder

Made for: Claude Code.

Or install aaron-marketing, the plugin that ships this one along with the rest of its 120 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for audience-segment-builder

README.md
[![agentmods](https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/audience-segment-builder/github.svg)](https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/audience-segment-builder)
Your own site
<a href="https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/audience-segment-builder"><img src="https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/audience-segment-builder/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for audience-segment-builder

Your own site · 80×15
<a href="https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/audience-segment-builder"><img src="https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/audience-segment-builder.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 150 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,063 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 2 Sept 2026
  • Snyk pass 2 Sept 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00150 $0.02063
Opus 5 $0.00075 $0.01032
Sonnet 5 $0.00030 $0.00413
Haiku 4.5 $0.00015 $0.00206

Measured 10d ago against content hash 2aa454645d50, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

audience-segment-builder scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

ad/research/audience-segment-builder/SKILL.md · 81 lines

How it starts

The opening of the file, as written. The whole thing — 81 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Audience Segment Builder

Turns the user's own customer/CRM/GA4 export into seed audiences, value-based lookalike SEED lists, exclusion/suppression segments, and a cross-platform funnel-stage targeting map. It defines who the audiences are and how they are seeded and suppressed — campaign-architect then consumes these segments into account structure and match types; this skill does not build campaigns, and it is distinct from organic keyword-research, which reads SERP intent rather than paid segments.

Quick Start

Build audience segments from my customer export: [path]. Goal is DR. Platforms: Google + Meta.
Make a value-based lookalike SEED list from my top customers and the exclusion list for people who already bought. [customer CSV]
Map my GA4 audiences to funnel stages so I can reuse the same targeting across Google and Meta. [GA4 audience/demographics export]

Skill Contract

Expected output: a set of named audiences in four buckets — (1) seed audiences grouped by trait/behavior, (2) value-based lookalike SEED lists (the high-value seed rows themselves, not a platform key), (3) exclusion/suppression segments (existing customers, recent purchasers, bad-fit), and (4) a funnel-stage targeting map reusable across platforms — with notes that inform the ROAS A (Audience) dimension, plus the standard handoff summary.

  • Reads: the user's own customer/CRM CSV (traits, value/LTV, last-purchase date, fit signals) and GA4 audience/demographics export; the ROAS profile (direct-response|prospecting|incremental-profit); target platforms.
  • Writes: a user-facing segment plan and reusable summary to memory/ad/audience-segment-builder/.
  • Promotes: the seed/lookalike-seed/exclusion bucket names, the funnel-stage map, the suppression rules, and any missing export to memory/hot-cache.md and memory/open-loops.md; propose durable segment definitions as pending-decision items.
  • Done when: each audience is named and grounded in an exported column; value-based seeds are ranked by the user's own value field; exclusion segments cover existing customers and recent purchasers (window stated); the funnel-stage map is platform-neutral; and the ROAS A relevance of each bucket is noted (or flagged NEEDS_INPUT).
  • Primary next skill: campaign-architect to consume these segments into account structure and match types.

Read the full file on GitHub · 81 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago Changed 2aa454645d50
  2. 13d ago First seen · 81 lines · 150 tokens per session scan A 919ae856497c

Subscribe to this mod's changes

audience-segment-builder is a skill published in the GitHub repository aaron-he-zhu/aaron-marketing-skills (2,767 stars, last pushed yesterday), licensed Apache-2.0. It adds 150 tokens to every session and 2,063 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.