competitor-analysis

competitor-analysis is a skill for Claude Code from aaron-he-zhu/aaron-marketing-skills. It costs 69 tokens per session (1,805 once invoked), scanned A, original, Apache-2.0.

A structured comparison of competing websites' search visibility and content strategies. It examines areas such as keywords, content, links from other sites, traffic share, and visibility in AI answers.

In plain words
What is it for?
Benchmarking competitors, finding strengths to learn from, identifying weaknesses to target, and creating an SEO action plan.
Why use it?
It explains where competitors are ahead and where they are weak, so you can base your next actions on evidence.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter. Also seen: mentions CLAUDE.md; mentions Claude Code; built for openclaw.

Runs only inside its plugin — its command needs a path that Claude Code sets for a plugin’s own hooks and for nothing else. Install the plugin, not this.

Part of the aaron-marketing plugin — 120 skills shipped together , and of aaron-marketing

Good fit Benchmarking competitors, finding strengths to learn from, identifying weaknesses to target, and creating an SEO action plan.

Compare 6 skills from other repositories ↓
About the project

aaron-marketing-skills is a collection of 120 AI-agent skills covering marketing work such as brand narrative, search optimization, social media, email, advertising, influencer campaigns, and launches. Marketers and agent users can install it as a plugin, use its portable skills, or run its described bot team. The catalogue entries are components of this marketing workflow.

aaron-he-zhu/aaron-marketing-skills · 2,767 stars · on GitHub · aaronmarketing.ai

Install

Getting it into your agent

This one installs as part of its plugin. Adding the marketplace and installing the plugin brings it with everything else the plugin ships.

Claude Code
/plugin marketplace add aaron-he-zhu/aaron-marketing-skills
Claude Code
/plugin install aaron-marketing

Made for: Claude Code.

Or install aaron-marketing, the plugin that ships this one along with the rest of its 120 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitor-analysis

README.md
[![agentmods](https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/competitor-analysis/github.svg)](https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/competitor-analysis)
Your own site
<a href="https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/competitor-analysis"><img src="https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/competitor-analysis/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for competitor-analysis

Your own site · 80×15
<a href="https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/competitor-analysis"><img src="https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/competitor-analysis.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 69 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,805 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 2 Sept 2026
  • Snyk warn 2 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00069 $0.01805
Opus 5 $0.00034 $0.00903
Sonnet 5 $0.00014 $0.00361
Haiku 4.5 $0.00007 $0.00180

Measured 9d ago against content hash 905922fb722b, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

competitor-analysis scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

seo-geo/survey/competitor-analysis/SKILL.md · 124 lines

How it starts

The opening of the file, as written. The whole thing — 124 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitor Analysis

Analyzes competitor SEO and GEO strategies to reveal repeatable wins, weak spots, and market gaps.

Quick Start

Analyze SEO strategy for [competitor URL]
Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3]

Skill Contract

Expected output: a prioritized competitor brief plus the standard handoff summary for memory/research/.

  • Reads: competitor URLs/domains, your own site metrics, business model, target audience, industry context, and any user-provided or tool data.
  • Writes: a user-facing analysis and reusable summary.
  • Promotes: durable competitor facts, keyword priorities, entity candidates, and pending strategy decisions to memory/hot-cache.md, memory/open-loops.md, and memory/research/.
  • Done when: 3-5 competitors are benchmarked across keywords, backlinks, and traffic share in one comparison table; each strength-to-learn and weakness-to-exploit cites evidence; and the deliverable closes with an Immediate / Short-term / Long-term plan.
  • Primary next skill: content-gap-analysis when the competitive landscape is clear.

Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

Optional integrations: ~~SEO tool, ~~analytics, ~~AI monitor. Without tools, ask for competitor URLs, your site metrics, and industry context. See CONNECTORS.md.

Zero-dependency competitor fetch (keyless): python3 "${CLAUDE_PLUGIN_ROOT}/scripts/connectors/firecrawl.py" scrape <competitor-url> returns the rendered page as LLM-ready markdown (JavaScript-heavy pages included), firecrawl.py map <competitor-domain> --limit 500 inventories their URL surface fast, and firecrawl.py search "<brand or topic>" --tbs qdr:m finds their fresh coverage — all on Firecrawl's keyless free tier (~1,000 credits/mo). The connector pre-flights the target's robots.txt locally and refuses on a Disallow per SECURITY.md §Scraping Boundaries. See scripts/connectors/README.md.

Read the full file on GitHub · 124 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 124 lines · 69 tokens per session scan A 905922fb722b

Subscribe to this mod's changes

competitor-analysis is a skill published in the GitHub repository aaron-he-zhu/aaron-marketing-skills (2,767 stars, last pushed yesterday), licensed Apache-2.0. It adds 69 tokens to every session and 1,805 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.