content-gap-analysis

content-gap-analysis is a skill for Claude Code from aaron-he-zhu/aaron-marketing-skills. It costs 66 tokens per session (1,643 once invoked), scanned A, original, Apache-2.0.

A competitor-based review of the topics and search terms your website does not cover. It compares your content with competing websites and turns the gaps into content ideas.

In plain words
What is it for?
Finding missing topics, comparing content coverage, prioritizing quick wins and longer projects, and creating a content calendar.
Why use it?
It shows what competitors cover that your site misses, so you can choose useful topics instead of guessing what to publish.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter. Also seen: mentions CLAUDE.md; mentions Claude Code; built for openclaw.

Runs only inside its plugin — its command needs a path that Claude Code sets for a plugin’s own hooks and for nothing else. Install the plugin, not this.

Part of the aaron-marketing plugin — 120 skills shipped together , and of aaron-marketing

Good fit Finding missing topics, comparing content coverage, prioritizing quick wins and longer projects, and creating a content calendar.

Compare 6 skills from other repositories ↓
About the project

aaron-marketing-skills is a collection of 120 AI-agent skills covering marketing work such as brand narrative, search optimization, social media, email, advertising, influencer campaigns, and launches. Marketers and agent users can install it as a plugin, use its portable skills, or run its described bot team. The catalogue entries are components of this marketing workflow.

aaron-he-zhu/aaron-marketing-skills · 2,767 stars · on GitHub · aaronmarketing.ai

Install

Getting it into your agent

This one installs as part of its plugin. Adding the marketplace and installing the plugin brings it with everything else the plugin ships.

Claude Code
/plugin marketplace add aaron-he-zhu/aaron-marketing-skills
Claude Code
/plugin install aaron-marketing

Made for: Claude Code.

Or install aaron-marketing, the plugin that ships this one along with the rest of its 120 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for content-gap-analysis

README.md
[![agentmods](https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/content-gap-analysis/github.svg)](https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/content-gap-analysis)
Your own site
<a href="https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/content-gap-analysis"><img src="https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/content-gap-analysis/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for content-gap-analysis

Your own site · 80×15
<a href="https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/content-gap-analysis"><img src="https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/content-gap-analysis.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 66 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,643 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 2 Sept 2026
  • Snyk warn 2 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00066 $0.01643
Opus 5 $0.00033 $0.00822
Sonnet 5 $0.00013 $0.00329
Haiku 4.5 $0.00007 $0.00164

Measured 9d ago against content hash af797cb4e690, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

content-gap-analysis scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

seo-geo/survey/content-gap-analysis/SKILL.md · 118 lines

How it starts

The opening of the file, as written. The whole thing — 118 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Content Gap Analysis

Identifies content opportunities by comparing your site against competitors and scoring the gaps worth closing first.

Quick Start

Find content gaps between my site [URL] and [competitor URLs]
What content am I missing compared to my top 3 competitors?

Skill Contract

Expected output: a prioritized gap brief plus the standard handoff summary for memory/research/.

  • Reads: your domain, competitor domains, topic/content-type focus, audience, business goals, and any user-provided or tool content inventory.
  • Writes: a user-facing analysis and reusable summary.
  • Promotes: durable keyword priorities, competitor facts, and pending strategy decisions to memory/hot-cache.md, memory/open-loops.md, and memory/research/.
  • Done when: each prioritized gap names the competitor(s) that cover it and you don't; gaps are bucketed into Quick Wins / Strategic Builds / Long-term; and the deliverable includes a dated content calendar entry per Quick Win.
  • Primary next skill: content-writer when the prioritized gap list is approved.

Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

Optional integrations: ~~SEO tool, ~~search console, ~~analytics, ~~AI monitor. Without tools, ask for site URL, content inventory, competitor URLs, and business goals. See CONNECTORS.md.

Trend-scout as a gap-discovery input (keyless): feed the multi-source trend scout — Google Trends RSS plus Hacker News and Reddit, via scripts/connectors/rss_monitor.py — to surface rising topics your competitors and you may both miss. Treat each hit as a candidate gap, then check it against your and competitor coverage in steps 5-7. Mark these signals Estimated. See CONNECTORS.md ~~trend database.

Read the full file on GitHub · 118 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 118 lines · 66 tokens per session scan A af797cb4e690

Subscribe to this mod's changes

content-gap-analysis is a skill published in the GitHub repository aaron-he-zhu/aaron-marketing-skills (2,767 stars, last pushed yesterday), licensed Apache-2.0. It adds 66 tokens to every session and 1,643 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.