fatigue-frequency-manager

fatigue-frequency-manager is a skill for Claude Code from aaron-he-zhu/aaron-marketing-skills. It costs 118 tokens per session (2,611 once invoked), scanned A, original, Apache-2.0.

An ad-analysis tool that checks whether repeated exposure is causing an ad to lose effectiveness or whether the target audience is becoming saturated.

In plain words
What is it for?
Use it to compare current frequency, clicks, and conversions with an ad set’s early results, then choose whether to rotate the creative, widen the audience, or hold.
Why use it?
It helps explain falling click-through or conversion rates as spending grows, so you can decide whether the ad or the audience needs to change.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter. Also seen: mentions Claude Code; built for openclaw.

Runs only inside its plugin — its command needs a path that Claude Code sets for a plugin’s own hooks and for nothing else. Install the plugin, not this.

Part of the aaron-marketing plugin — 120 skills shipped together , and of aaron-marketing

Good fit Use it to compare current frequency, clicks, and conversions with an ad set’s early results, then choose whether to rotate the creative, widen the audience, or hold.

Compare 6 skills from other repositories ↓
About the project

aaron-marketing-skills is a collection of 120 AI-agent skills covering marketing work such as brand narrative, search optimization, social media, email, advertising, influencer campaigns, and launches. Marketers and agent users can install it as a plugin, use its portable skills, or run its described bot team. The catalogue entries are components of this marketing workflow.

aaron-he-zhu/aaron-marketing-skills · 2,767 stars · on GitHub · aaronmarketing.ai

Install

Getting it into your agent

This one installs as part of its plugin. Adding the marketplace and installing the plugin brings it with everything else the plugin ships.

Claude Code
/plugin marketplace add aaron-he-zhu/aaron-marketing-skills
Claude Code
/plugin install aaron-marketing

Made for: Claude Code.

Or install aaron-marketing, the plugin that ships this one along with the rest of its 120 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for fatigue-frequency-manager

README.md
[![agentmods](https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/fatigue-frequency-manager/github.svg)](https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/fatigue-frequency-manager)
Your own site
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Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for fatigue-frequency-manager

Your own site · 80×15
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Per session 118 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,611 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 2 Sept 2026
  • Snyk pass 2 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00118 $0.02611
Opus 5 $0.00059 $0.01306
Sonnet 5 $0.00024 $0.00522
Haiku 4.5 $0.00012 $0.00261

Measured 10d ago against content hash f9eae2fa55bb, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

fatigue-frequency-manager scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

ad/scale/fatigue-frequency-manager/SKILL.md · 94 lines

How it starts

The opening of the file, as written. The whole thing — 94 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Fatigue & Frequency Manager

Reads a scaling ad set for creative fatigue and audience saturation — rising frequency, decaying CTR and CVR against an early-flight baseline — and returns a Rotate-creative / Widen-audience / Hold trigger per ad set. This works the ROAS S (spend-efficiency: CTR/CVR/frequency decay) and R (return protection) levers at scale. It does not build the replacement creative (ad-creative-builder owns that) and does not compute the RQS or run vetoes (ad-account-auditor owns the gate).

Quick Start

Frequency on my prospecting set hit 6.2 and CTR halved over two weeks — is it fatigue, and do I rotate or widen?
CVR held but CTR keeps sliding on the same creatives at scale — which trigger fires?
Here's the daily campaign export for Ad Set A — read it for fatigue vs saturation

Skill Contract

Expected output: a per-ad-set fatigue read — frequency now vs baseline, CTR and CVR decay slope against the early-flight baseline, the diagnosis (creative fatigue vs audience saturation vs neither), and one trigger (Rotate-creative / Widen-audience / Hold) with the threshold that fired — plus a handoff summary storable under memory/ad/fatigue-frequency-manager/.

  • Reads: the ad set / campaign under review, a daily (or weekly) time-series export with impressions, reach, frequency, clicks/CTR, conversions/CVR and spend; the early-flight baseline window (first stable days after learning-phase exit); target CPA/ROAS; audience size / saturation estimate if the user has it.
  • Writes: a user-facing fatigue table plus a reusable summary storable under memory/ad/fatigue-frequency-manager/.
  • Promotes: confirmed Rotate/Widen triggers, the frequency/decay thresholds used, and any measurement-signal risk (CVR drop that may be broken tracking, not real saturation) to memory/open-loops.md as pending-decision — this skill does not write decisions.md directly.
  • Done when: decay is read as a slope against a fixed early-flight baseline (not a raw last-day dip); the diagnosis separates creative fatigue (CTR decays, frequency rises, audience not exhausted) from audience saturation (reach plateaus, frequency climbs because the pool is spent); and exactly one trigger is returned per ad set with the threshold that fired named.
  • Primary next skill: use the Next Best Skill below.

Read the full file on GitHub · 94 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago Changed f9eae2fa55bb
  2. 13d ago First seen · 94 lines · 118 tokens per session scan A 4c213113d075

Subscribe to this mod's changes

fatigue-frequency-manager is a skill published in the GitHub repository aaron-he-zhu/aaron-marketing-skills (2,767 stars, last pushed today), licensed Apache-2.0. It adds 118 tokens to every session and 2,611 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.