aaron-marketing-skills is a collection of 120 AI-agent skills covering marketing work such as brand narrative, search optimization, social media, email, advertising, influencer campaigns, and launches. Marketers and agent users can install it as a plugin, use its portable skills, or run its described bot team. The catalogue entries are components of this marketing workflow.
Getting it into your agent
This one installs as part of its plugin. Adding the marketplace and installing the plugin brings it with everything else the plugin ships.
/plugin marketplace add aaron-he-zhu/aaron-marketing-skills/plugin install aaron-marketingWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/serp-markup-builder)<a href="https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/serp-markup-builder"><img src="https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/serp-markup-builder/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/serp-markup-builder"><img src="https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/serp-markup-builder.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- Socket pass
- Snyk warn
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00121 | $0.02966 |
| Opus 5 | $0.00060 | $0.01483 |
| Sonnet 5 | $0.00024 | $0.00593 |
| Haiku 4.5 | $0.00012 | $0.00297 |
Grade A, and why
serp-markup-builder scanned grade A with 1 finding against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Makes network callslowCapability
Not a fault in itself. Listed so you know the mod talks to something, and to what.
> ⚠ **JS-injected JSON-LD caveat**: `schema_lint.py` and any raw fetch (`WebFetch`/`curl`) read server HTML and will **not** see JSON-LD injected client-side by SEO plugins (Yoast/RankMath/AIOSEO). When the pre-check rep How it starts
The opening of the file, as written. The whole thing — 130 lines — stays where its author put it; the contents beside it link to each section on GitHub.
SERP Markup Builder
Builds everything that lives in a page's <head> and shapes its search + answer-engine presence: title/meta/social tags (mode meta) and Schema.org JSON-LD (mode schema). Both modes operate on the same document head and write to memory/content/.
Mode Selector
Pick the mode from the request; run both in sequence when the user wants the full SERP package.
| Mode | Trigger | Output | CORE-EEAT lens |
|---|---|---|---|
meta |
"optimize meta tags", "title tag", "meta description", "Open Graph", "Twitter card", "improve CTR" | 3 titles + 3 descriptions (within char limits), OG/Twitter/canonical/robots block, CTR analysis | C01 Intent Alignment, C02 Direct Answer |
schema |
"generate schema", "JSON-LD", "structured data", "FAQ/HowTo/Product/LocalBusiness markup", "rich snippet" | valid JSON-LD for the chosen type(s), placement + validation steps, rich-result eligibility read | O05 Schema Markup |
Default when unstated: infer from the noun in the request (title/description/OG → meta; JSON-LD/rich result → schema). If both are named, run meta then schema. This skill computes no framework score and runs no vetoes — only the content-quality-auditor gate does that.
Scope guard — this skill does NOT: write body copy or on-page content (→ content-writer); diagnose crawl, index, canonicalization conflicts, or Core Web Vitals (→ technical-seo-checker); or produce the publish-readiness verdict/score (→ content-quality-auditor).
Quick Start
[meta] Optimize meta tags for a page about [topic] targeting [keyword]
[meta] Improve these meta tags for better CTR: [current tags]
[schema] Generate schema markup for this [content type]: [content/URL]
[schema] Create FAQ schema for these questions and answers: [Q&A list]
[schema] Create Product / LocalBusiness schema for [name] with [details]
What ships with it
8 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
- references/ctr-and-social-reference.md 1.9 KB
- references/meta-instructions-detail.md 3.1 KB
- references/meta-tag-code-templates.md 2.6 KB
- references/meta-tag-formulas.md 4.9 KB
- references/schema-decision-tree.md 3.3 KB
- references/schema-instructions-detail.md 3.6 KB
- references/schema-templates.md 6.2 KB
- references/validation-guide.md 4.8 KB
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 9d ago First seen · 130 lines · 121 tokens per session scan A 0e71984c513b
serp-markup-builder is a skill published in the GitHub repository aaron-he-zhu/aaron-marketing-skills (2,767 stars, last pushed yesterday), licensed Apache-2.0. It adds 121 tokens to every session and 2,966 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 1 finding (makes network calls). No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.
Other skills, from other repositories
image-optimization
When the user wants to optimize images for search engines and performance. Also use when the user mentions "image SEO," "alt text," "image captions," "figcaption," "image optimization," "WebP," "lazy loading," "LCP," "image sitemap," "responsive images," "srcset," "image format," or "hero image optimization." For CWV…
mobile-friendly
When the user wants to optimize for mobile-first indexing or fix mobile usability. Also use when the user mentions "mobile-friendly," "mobile-first indexing," "mobile SEO," "responsive design," "mobile adaptation," "mobile viewport," "viewport meta," "touch targets," "font size mobile," "AMP," or "Accelerated Mobile…
heading-structure
When the user wants to optimize heading structure (H1-H6), fix heading hierarchy, or improve content structure. Also use when the user mentions "H1," "heading," "heading hierarchy," "content structure," "H2," "H3," "heading tags," "heading SEO," "multiple H1," or "heading structure." For SEO workflow, use seo-strategy.
masonry
When the user wants to design, optimize, or audit masonry (Pinterest-style) layouts for content display. Also use when the user mentions "masonry layout," "masonry grid," "Pinterest layout," "waterfall layout," "brick layout," "varying height grid," "gallery layout," or "masonry SEO." For crawl and scroll UX, use…
core-web-vitals
When the user wants to optimize Core Web Vitals, fix LCP, INP, or CLS issues. Also use when the user mentions "Core Web Vitals," "CWV," "LCP," "INP," "CLS," "FID," "page speed," "page performance," "Largest Contentful Paint," "Interaction to Next Paint," "Cumulative Layout Shift," or "Page Experience." For GSC CWV…
grid
When the user wants to design, optimize, or audit grid layouts for content display. Also use when the user mentions "grid layout," "grid design," "multi-column grid," "CSS grid," "responsive grid," "card grid," "product grid," or "feature grid." For cards layout, use card.