buyer-persona-framework

buyer-persona-framework is a skill for Claude Code from Ad-Superpowers/ad-superpowers-plugin. It costs 82 tokens per session (4,695 once invoked), scanned A, original, MIT.

A framework for describing the people most likely to buy a product in terms that can be used for advertising. A buyer persona is a practical profile of a customer, including their needs, behaviour, searches, and likely triggers.

In plain words
What is it for?
Use it to define customer segments, create ideal customer profiles for business-to-business sales, identify purchase triggers and relevant interests, and translate personas into targeting options on ad platforms.
Why use it?
It turns broad descriptions such as an age group or job title into clearer audience groups and advertising choices. This reduces guesswork when deciding who to target and what message to use.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the ad-superpowers plugin — 17 skills, 35 commands, 5 agents, 1 MCP server shipped together

Good fit Use it to define customer segments, create ideal customer profiles for business-to-business sales, identify purchase triggers and relevant interests, and translate personas into targeting options on ad platforms.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ad-superpowers/ad-superpowers-plugin/buyer-persona-framework
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Ad-Superpowers/ad-superpowers-plugin --skill buyer-persona-framework
Clone the repo
git clone --depth 1 https://github.com/Ad-Superpowers/ad-superpowers-plugin

Made for: Claude Code.

Or install ad-superpowers, the plugin that ships this one along with the rest of its 17 skills, 35 commands, 5 agents, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for buyer-persona-framework

README.md
[![agentmods](https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/buyer-persona-framework/github.svg)](https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/buyer-persona-framework)
Your own site
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/buyer-persona-framework"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/buyer-persona-framework/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for buyer-persona-framework

Your own site · 80×15
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/buyer-persona-framework"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/buyer-persona-framework.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 82 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,695 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00082 $0.04695
Opus 5 $0.00041 $0.02348
Sonnet 5 $0.00016 $0.00939
Haiku 4.5 $0.00008 $0.00470

Measured 10d ago against content hash 041743cb0174, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

buyer-persona-framework scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugin/skills/buyer-persona-framework/SKILL.md · 580 lines

How it starts

The opening of the file, as written. The whole thing — 580 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Buyer Persona Framework for Advertising

Purpose

Help advertisers create actionable buyer personas that translate directly into ad platform targeting parameters. Moves beyond generic "marketing personas" to advertising-ready audience definitions.

When to Use This Skill

Invoke when user mentions:

  • Persona creation: "Help me create buyer personas"
  • Audience definition: "Who should we target?"
  • Targeting translation: "How do I target this persona in Meta/Google?"
  • Segmentation: "How do I segment my audience?"
  • ICP (Ideal Customer Profile): B2B persona discussions

The Advertising Persona Framework

Standard Marketing Persona vs. Ad-Ready Persona

Standard Persona Ad-Ready Persona
"Sarah, 35, marketing manager" Demographics + Platform behaviors
"Likes yoga and coffee" Targetable interests & behaviors
"Values work-life balance" Purchase triggers & timing
"Pain point: too busy" Keywords searched, content consumed
Generic description Platform-specific targeting parameters

The 7 Components of an Ad-Ready Persona

┌──────────────────────────────────────────────────────────────────────────────┐
│                           AD-READY PERSONA FRAMEWORK                          │
├──────────────────────────────────────────────────────────────────────────────┤
│                                                                              │
│  1. IDENTITY          ─────────────────────────────────────────────────────  │
│     Name, archetype, one-line summary                                        │
│                                                                              │
│  2. DEMOGRAPHICS      ─────────────────────────────────────────────────────  │
│     Age, gender, location, income, education, job (B2B)                      │
│     → Directly maps to platform targeting                                    │
│                                                                              │
│  3. PSYCHOGRAPHICS    ─────────────────────────────────────────────────────  │
│     Values, personality, interests, lifestyle                                │
│     → Maps to interest & affinity targeting                                  │
│                                                                              │
│  4. PAIN POINTS & GOALS  ──────────────────────────────────────────────────  │
│     What they're trying to achieve/avoid                                     │
│     → Informs messaging and creative                                         │
│                                                                              │
│  5. BUYING BEHAVIOR   ─────────────────────────────────────────────────────  │
│     Decision drivers, objections, triggers                                   │
│     → Informs funnel strategy and timing                                     │
│                                                                              │
│  6. PLATFORM BEHAVIOR ─────────────────────────────────────────────────────  │
│     Where they spend time, content preferences, device                       │
│     → Informs platform selection and placement                               │
│                                                                              │
│  7. TARGETING PARAMETERS  ─────────────────────────────────────────────────  │
│     Ready-to-use platform targeting                                          │
│     → Copy directly into ad platforms                                        │
│                                                                              │
└──────────────────────────────────────────────────────────────────────────────┘

Read the full file on GitHub · 580 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 580 lines · 82 tokens per session scan A 041743cb0174

Subscribe to this mod's changes

buyer-persona-framework is a skill published in the GitHub repository Ad-Superpowers/ad-superpowers-plugin (5 stars, last pushed 12d ago), licensed MIT. It adds 82 tokens to every session and 4,695 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.