creative-generate

Creative Generate

PREREQUISITE: Read ../_mureo-shared/SKILL.md for auth, security rules, output format, and Tool Selection (Read/Write on Code, mureo_strategy_* / mureo_state_* MCP on Desktop / Cowork).

Produce professional, on-brand ad creatives — a text-free key visual plus composed banners in the operator's target formats — from a strategy-grounded brief. Quality comes from separating three layers and giving each to the right tool: image models make the picture (they are terrible at text, especially Japanese), an HTML/CSS + headless-Chromium composer lays down pixel-perfect typography, and you are the art director who scores every candidate before anything ships. See docs/creative-studio.md for the architecture and provider setup.

Prerequisites

• STRATEGY.md must exist (run the onboard skill first). Persona / USP / Brand Voice are the grounding for both copy and visuals.
• At least one image provider available — either an API key configured (creative_studio credentials section, or the OPENAI_API_KEY / GEMINI_API_KEY / FAL_KEY env vars), or the local Codex CLI provider (codex on PATH + codex login), which needs no API key. Call creative_studio_providers_list to see what is available.
• Composition (step 5) requires the optional extra: pip install 'mureo[creative]' then playwright install chromium. Without it creative_studio_compose returns a clear pip-hint error — you can still run steps 1-4 (brief, copy, visuals, scoring) and hand off the raw key visual.

Before you start: Run the Diagnostic preamble from ../_mureo-shared/SKILL.md — load learning insights (mureo_learning_insights_get) and consult advisors (mureo_consult_advisor) before drawing conclusions.

The 6-step workflow

1. Brief

• Read STRATEGY.md for Persona (pain points, desires), USP, and Brand Voice (tone, palette cues, do/don't). On Code use Read; on Desktop / Cowork use mureo_strategy_get. This is the strategy file — there is no separate "brief" tool.
• When the operator gives a landing-page URL, ground the brief in it: google_ads_landing_page_analyze (selling points, price, CTA, industry) and optionally google_ads_creative_research for angle inspiration. Skip these when no URL is available — do not invent an LP.
• Confirm with the operator BEFORE generating: genre / product, the offer, the desired tone, and the target formats (which of the format matrix — feed 1:1, 4:5, story 9:16, the GDN sizes, RDA — they actually need). One confirmation round, then proceed; do not loop endlessly asking questions.