competitor-analysis-toolkit

competitor-analysis-toolkit is a skill for Claude Code from Ad-Superpowers/ad-superpowers-plugin. It costs 97 tokens per session (4,367 once invoked), scanned A, original, MIT.

A framework for researching competitors' advertising and comparing their messages, audiences, estimated spending, and visibility. Competitive intelligence means information about what other businesses are doing in the market.

In plain words
What is it for?
Use it to find competitors, study their Facebook and other ads, estimate ad spend, interpret auction insights, and compare share of voice—the portion of audience attention or advertising visibility each business receives.
Why use it?
It gives structure to competitor research that can otherwise become a collection of disconnected ads and guesses. It helps turn observations about competitors into positioning and advertising decisions.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the ad-superpowers plugin — 17 skills, 35 commands, 5 agents, 1 MCP server shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/ad-superpowers/ad-superpowers-plugin/competitor-analysis-toolkit
Any agent
npx skills add Ad-Superpowers/ad-superpowers-plugin --skill competitor-analysis-toolkit
Clone the repo
git clone --depth 1 https://github.com/Ad-Superpowers/ad-superpowers-plugin

Made for: Claude Code.

Or install ad-superpowers, the plugin that ships this one along with the rest of its 17 skills, 35 commands, 5 agents, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitor-analysis-toolkit

README.md
[![agentmods](https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/competitor-analysis-toolkit.svg)](https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/competitor-analysis-toolkit)
Your own site
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/competitor-analysis-toolkit"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/competitor-analysis-toolkit.svg" alt="Measured on agentmods" height="20"></a>
Per session 97 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,367 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00097 $0.04367
Opus 5 $0.00048 $0.02184
Sonnet 5 $0.00019 $0.00873
Haiku 4.5 $0.00010 $0.00437

Measured 6d ago against content hash 5f5f522ebd6e, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-06, from the pricing page.

Security

Grade A, and why

competitor-analysis-toolkit scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugin/skills/competitor-analysis-toolkit/SKILL.md · 522 lines

How it starts

The opening of the file, as written. The whole thing — 522 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitor Analysis Toolkit for Advertising

Purpose

Enable agencies and advertisers to systematically gather, analyze, and act on competitive intelligence. Move from reactive "what are competitors doing?" to proactive competitive strategy.

When to Use This Skill

Invoke when user mentions:

  • Competitor research: "Who are our competitors?"
  • Ad spend estimation: "How much is competitor X spending?"
  • Creative analysis: "What ads are they running?"
  • Positioning: "How do we position against competitors?"
  • Auction insights: "Interpret auction insights data"
  • Share of voice: "What's our SOV vs competitors?"
  • Meta Ad Library: "Research competitor ads on Facebook"
  • Competitive strategy: "How do we beat competitor X?"

Part 1: Competitor Discovery Framework

Competitor Types

┌─────────────────────────────────────────────────────────────────────────────┐
│                         COMPETITOR LANDSCAPE                                 │
├─────────────────────────────────────────────────────────────────────────────┤
│                                                                             │
│   DIRECT COMPETITORS                      INDIRECT COMPETITORS              │
│   ─────────────────────                   ───────────────────               │
│   Same product/service                    Different product                 │
│   Same target market                      Same customer need                │
│   Same price tier                         Alternative solution              │
│                                                                             │
│   Example: Shopify vs WooCommerce         Example: Shopify vs Etsy         │
│                                                                             │
├─────────────────────────────────────────────────────────────────────────────┤
│                                                                             │
│   ASPIRATIONAL COMPETITORS                EMERGING COMPETITORS              │
│   ─────────────────────────               ───────────────────               │
│   Larger players in space                 Startups, new entrants            │
│   Set industry standards                  Potential disruptors              │
│   Often in adjacent markets               Watch for innovation              │
│                                                                             │
│   Example: Amazon for any e-commerce      Example: New DTC brands           │
│                                                                             │
└─────────────────────────────────────────────────────────────────────────────┘

Read the full file on GitHub · 522 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago First seen · 522 lines · 97 tokens per session scan A 5f5f522ebd6e

Subscribe to this mod's changes

competitor-analysis-toolkit is a skill published in the GitHub repository Ad-Superpowers/ad-superpowers-plugin (5 stars, last pushed 8d ago), licensed MIT. It adds 97 tokens to every session and 4,367 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Related

Other skills, from other repositories