ga4-attribution-advisor

ga4-attribution-advisor is a skill for Claude Code from Ad-Superpowers/ad-superpowers-plugin. It costs 86 tokens per session (4,633 once invoked), scanned A, original, MIT.

A guide for choosing how Google Analytics 4 assigns credit for a conversion across marketing interactions. This is called attribution.

In plain words
What is it for?
Use it to select an attribution model, compare cross-channel measurement options, and configure attribution windows.
Why use it?
It helps compare methods such as last-click, first-click, linear, position-based, and data-driven attribution for different reporting needs.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the ad-superpowers plugin — 17 skills, 35 commands, 5 agents, 1 MCP server shipped together

Good fit Use it to select an attribution model, compare cross-channel measurement options, and configure attribution windows.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ad-superpowers/ad-superpowers-plugin/ga4-attribution-advisor
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Ad-Superpowers/ad-superpowers-plugin --skill ga4-attribution-advisor
Clone the repo
git clone --depth 1 https://github.com/Ad-Superpowers/ad-superpowers-plugin

Made for: Claude Code.

Or install ad-superpowers, the plugin that ships this one along with the rest of its 17 skills, 35 commands, 5 agents, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ga4-attribution-advisor

README.md
[![agentmods](https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/ga4-attribution-advisor/github.svg)](https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/ga4-attribution-advisor)
Your own site
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/ga4-attribution-advisor"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/ga4-attribution-advisor/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ga4-attribution-advisor

Your own site · 80×15
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/ga4-attribution-advisor"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/ga4-attribution-advisor.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 86 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,633 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00086 $0.04633
Opus 5 $0.00043 $0.02316
Sonnet 5 $0.00017 $0.00927
Haiku 4.5 $0.00009 $0.00463

Measured 9d ago against content hash c9789aeac5f5, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

ga4-attribution-advisor scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugin/skills/ga4-attribution-advisor/SKILL.md · 494 lines

How it starts

The opening of the file, as written. The whole thing — 494 lines — stays where its author put it; the contents beside it link to each section on GitHub.

GA4 Attribution Advisor

Complete guide for choosing and configuring the right attribution model in Google Analytics 4 for accurate conversion attribution.

Quick Decision Tree

GA4 ATTRIBUTION MODEL SELECTION
│
├─► WHAT IS YOUR PRIMARY GOAL?
│   ├─► Maximum Smart Bidding performance
│   │   └─► DATA-DRIVEN ATTRIBUTION (DDA)
│   │       └─► Recommended for Google Ads
│   │
│   ├─► Simple, predictable reporting
│   │   └─► LAST CLICK
│   │       └─► Easy to explain to stakeholders
│   │
│   ├─► Focus on measuring awareness campaigns
│   │   └─► FIRST CLICK
│   │       └─► Values top-of-funnel touchpoints
│   │
│   └─► Value all touchpoints equally
│       └─► LINEAR
│           └─► Fair distribution across journey
│
├─► HOW MUCH DATA DO YOU HAVE?
│   ├─► < 300 conversions/month
│   │   └─► DDA not available
│   │   └─► Use Position-Based or Last Click
│   │
│   └─► > 300 conversions/month
│       └─► DDA recommended
│       └─► Machine learning can find patterns
│
└─► WHICH CHANNELS DO YOU USE?
    ├─► Only Google Ads
    │   └─► DDA in Google Ads
    │   └─► Sync with GA4 for consistency
    │
    ├─► Google + Meta/LinkedIn/TikTok
    │   └─► GA4 DDA as single source of truth
    │   └─► Cross-channel comparison reports
    │
    └─► Complex multi-touch journey
        └─► DDA with Model Comparison tool
        └─► Analyze touchpoint value

Attribution Models Comparison

ATTRIBUTION MODELS OVERVIEW
============================

┌─────────────────┬───────────────────────────────────────────────────────┐
│ Model           │ How it works                                          │
├─────────────────┼───────────────────────────────────────────────────────┤
│ DATA-DRIVEN     │ Machine learning determines credit based on           │
│ (DDA)           │ actual conversion patterns in your data               │
│                 │ Best for: Smart Bidding, Google Ads                   │
│                 │ Requires: 300+ conversions/month                      │
├─────────────────┼───────────────────────────────────────────────────────┤
│ LAST CLICK      │ 100% credit to the last touchpoint                    │
│                 │ (excl. direct traffic)                                │
│                 │ Best for: Simple reporting                            │
│                 │ Drawback: Undervalues upper funnel                    │
├─────────────────┼───────────────────────────────────────────────────────┤
│ FIRST CLICK     │ 100% credit to the first touchpoint                   │
│                 │ Best for: Awareness campaign evaluation               │
│                 │ Drawback: Undervalues converters                      │
├─────────────────┼───────────────────────────────────────────────────────┤
│ LINEAR          │ Equal credit distribution across all touchpoints      │
│                 │ Best for: Long customer journeys                      │
│                 │ Drawback: No differentiation in touchpoint impact     │
├─────────────────┼───────────────────────────────────────────────────────┤
│ POSITION-BASED  │ 40% first, 40% last, 20% distributed across middle   │
│                 │ Best for: Awareness + conversion focus                │
│                 │ Drawback: Arbitrary distribution                      │
├─────────────────┼───────────────────────────────────────────────────────┤
│ TIME DECAY      │ More credit to more recent touchpoints                │
│                 │ Best for: Short sales cycles                          │
│                 │ Drawback: Undervalues brand building                  │
└─────────────────┴───────────────────────────────────────────────────────┘

EXAMPLE: Customer Journey with 4 touchpoints
─────────────────────────────────────────────
Touchpoints: Google Ads → Organic → Email → Direct → Conversion (EUR 100)

Model comparison:
┌─────────────────┬───────────┬─────────┬─────────┬────────┐
│ Model           │ Google Ads│ Organic │ Email   │ Direct │
├─────────────────┼───────────┼─────────┼─────────┼────────┤
│ Last Click      │ EUR 0     │ EUR 0   │ EUR 100 │ EUR 0* │
│ First Click     │ EUR 100   │ EUR 0   │ EUR 0   │ EUR 0  │
│ Linear          │ EUR 33.33 │ EUR 33.33│ EUR 33.33│ EUR 0 │
│ Position-Based  │ EUR 40    │ EUR 10  │ EUR 50  │ EUR 0  │
│ Time Decay      │ EUR 10    │ EUR 20  │ EUR 70  │ EUR 0  │
│ DDA             │ EUR 35    │ EUR 25  │ EUR 40  │ EUR 0  │
└─────────────────┴───────────┴─────────┴─────────┴────────┘
*Direct is usually excluded and attributed to the previous touchpoint

Read the full file on GitHub · 494 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 494 lines · 86 tokens per session scan A c9789aeac5f5

Subscribe to this mod's changes

ga4-attribution-advisor is a skill published in the GitHub repository Ad-Superpowers/ad-superpowers-plugin (5 stars, last pushed 11d ago), licensed MIT. It adds 86 tokens to every session and 4,633 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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