ga4-cross-platform-tracking

ga4-cross-platform-tracking is a skill for Claude Code from Ad-Superpowers/ad-superpowers-plugin. It costs 93 tokens per session (3,988 once invoked), scanned A, original, MIT.

A guide to tracking marketing links and advertising platforms in Google Analytics 4. It explains UTM parameters, which are labels added to URLs to identify the source, medium, and campaign of visits.

In plain words
What is it for?
Use it to define UTM naming conventions, track paid and social campaigns, and set up cross-platform attribution in GA4.
Why use it?
Consistent labels make traffic from platforms such as Meta, LinkedIn, and TikTok easier to distinguish in GA4. It also addresses the difference between UTM links and automatic ad tagging.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the ad-superpowers plugin — 120 skills, 35 commands, 5 agents, 1 MCP server shipped together

Good fit Use it to define UTM naming conventions, track paid and social campaigns, and set up cross-platform attribution in GA4.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ad-superpowers/ad-superpowers-plugin/ga4-cross-platform-tracking
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Ad-Superpowers/ad-superpowers-plugin --skill ga4-cross-platform-tracking
Clone the repo
git clone --depth 1 https://github.com/Ad-Superpowers/ad-superpowers-plugin

Made for: Claude Code.

Or install ad-superpowers, the plugin that ships this one along with the rest of its 120 skills, 35 commands, 5 agents, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ga4-cross-platform-tracking

README.md
[![agentmods](https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/ga4-cross-platform-tracking/github.svg)](https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/ga4-cross-platform-tracking)
Your own site
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/ga4-cross-platform-tracking"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/ga4-cross-platform-tracking/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ga4-cross-platform-tracking

Your own site · 80×15
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/ga4-cross-platform-tracking"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/ga4-cross-platform-tracking.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 93 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,988 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00093 $0.03988
Opus 5.5 $0.00037 $0.01595
Sonnet 5.5 $0.00019 $0.00798
Haiku 4.5 $0.00009 $0.00399

Measured 1mo ago against content hash a6943eb87664, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

ga4-cross-platform-tracking scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugin/skills/ga4-cross-platform-tracking/SKILL.md · 459 lines

How it starts

The opening of the file, as written. The whole thing — 459 lines — stays where its author put it; the contents beside it link to each section on GitHub.

GA4 Cross-Platform Tracking Guide

Complete guide for consistent tracking of all advertising platforms in Google Analytics 4 with UTM parameters and platform integrations.

UTM Parameters Basics

UTM PARAMETERS OVERVIEW
========================

THE 5 UTM PARAMETERS:
┌─────────────────┬───────────┬────────────────────────────────────┐
│ Parameter       │ Required? │ Purpose                            │
├─────────────────┼───────────┼────────────────────────────────────┤
│ utm_source      │ YES       │ Platform/source (facebook, linkedin)│
├─────────────────┼───────────┼────────────────────────────────────┤
│ utm_medium      │ YES       │ Marketing medium (cpc, social)     │
├─────────────────┼───────────┼────────────────────────────────────┤
│ utm_campaign    │ YES       │ Campaign name/ID                   │
├─────────────────┼───────────┼────────────────────────────────────┤
│ utm_content     │ Optional  │ Ad creative/variant                │
├─────────────────┼───────────┼────────────────────────────────────┤
│ utm_term        │ Optional  │ Keyword or targeting               │
└─────────────────┴───────────┴────────────────────────────────────┘

UTM URL STRUCTURE:
https://example.com/landing-page
  ?utm_source=facebook
  &utm_medium=paid-social
  &utm_campaign=summer-sale-2024
  &utm_content=video-ad-1
  &utm_term=lookalike-purchasers

IMPORTANT RULES:
├── Always use lowercase (GA4 is case-sensitive)
├── No spaces (use - or _)
├── Stay consistent across entire team
├── Never use UTM on internal links (pollutes data)
└── Test URLs before deployment

Naming Convention Standard

NAMING CONVENTION FRAMEWORK
=============================

UTM_SOURCE (platform name):
┌─────────────────┬────────────────────────────────────┐
│ Platform        │ Standard source                    │
├─────────────────┼────────────────────────────────────┤
│ Facebook        │ facebook                           │
│ Instagram       │ instagram (or facebook if combined)│
│ LinkedIn        │ linkedin                           │
│ TikTok          │ tiktok                             │
│ Pinterest       │ pinterest                          │
│ Twitter/X       │ twitter                            │
│ Google Ads      │ google (auto-tagged)               │
│ Microsoft Ads   │ bing                               │
│ Email           │ newsletter / email                 │
└─────────────────┴────────────────────────────────────┘

UTM_MEDIUM (traffic type):
┌─────────────────┬────────────────────────────────────┐
│ Type            │ Standard medium                    │
├─────────────────┼────────────────────────────────────┤
│ Paid click      │ cpc                                │
│ Paid social     │ paid-social                        │
│ Organic social  │ organic-social                     │
│ Display ads     │ display                            │
│ Video ads       │ video                              │
│ Email           │ email                              │
│ Affiliate       │ affiliate                          │
│ Referral        │ referral                           │
│ Retargeting     │ retargeting                        │
└─────────────────┴────────────────────────────────────┘

UTM_CAMPAIGN (campaign identification):
Format: [year]-[month]-[type]-[description]

Examples:
├── 2024-06-promo-summer-sale
├── 2024-q3-brand-awareness
├── 2024-08-retargeting-cart-abandonment
├── 2024-ongoing-lead-gen-whitepaper
└── 2024-07-launch-new-product

UTM_CONTENT (ad creative):
Format: [format]-[variant]-[identifier]

Examples:
├── video-15s-product-demo
├── carousel-3img-testimonials
├── static-square-discount
├── story-fullscreen-v2
└── lead-form-short

UTM_TERM (targeting):
Format: [audience-type]-[detail]

Examples:
├── lookalike-purchasers-1pct
├── interest-marketing-professionals
├── retargeting-30d-visitors
├── custom-email-list
└── broad-age25-44

Read the full file on GitHub · 459 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 459 lines · 93 tokens per session scan A a6943eb87664

Subscribe to this mod's changes

ga4-cross-platform-tracking is a skill published in the GitHub repository Ad-Superpowers/ad-superpowers-plugin (5 stars, last pushed 29d ago), licensed MIT. It adds 93 tokens to every session and 3,988 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-11.

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