google-ads-bid-strategy-selector

google-ads-bid-strategy-selector is a skill for Claude Code from Ad-Superpowers/ad-superpowers-plugin. It costs 111 tokens per session (5,363 once invoked), scanned A, original, MIT.

A guide for choosing Google Ads bidding methods, including Smart Bidding, which uses automated systems to set bids for each auction. It compares options such as Target CPA, Target ROAS, and Maximize Conversions based on goals and available data.

In plain words
What is it for?
Use it to select or migrate bid strategies, compare cost-per-lead and return-on-ad-spend goals, set up value-based bidding, and manage the learning phase.
Why use it?
It helps avoid choosing a bid strategy that does not fit an account’s conversion volume, business goal, or sales-value data. It also explains moving from manual bidding to automated bidding.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the ad-superpowers plugin — 120 skills, 35 commands, 5 agents, 1 MCP server shipped together

Good fit Use it to select or migrate bid strategies, compare cost-per-lead and return-on-ad-spend goals, set up value-based bidding, and manage the learning phase.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ad-superpowers/ad-superpowers-plugin/google-ads-bid-strategy-selector
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Ad-Superpowers/ad-superpowers-plugin --skill google-ads-bid-strategy-selector
Clone the repo
git clone --depth 1 https://github.com/Ad-Superpowers/ad-superpowers-plugin

Made for: Claude Code.

Or install ad-superpowers, the plugin that ships this one along with the rest of its 120 skills, 35 commands, 5 agents, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for google-ads-bid-strategy-selector

README.md
[![agentmods](https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/google-ads-bid-strategy-selector/github.svg)](https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-bid-strategy-selector)
Your own site
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-bid-strategy-selector"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/google-ads-bid-strategy-selector/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for google-ads-bid-strategy-selector

Your own site · 80×15
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-bid-strategy-selector"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/google-ads-bid-strategy-selector.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 111 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 5,363 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00111 $0.05363
Opus 5.5 $0.00044 $0.02145
Sonnet 5.5 $0.00022 $0.01073
Haiku 4.5 $0.00011 $0.00536

Measured 1mo ago against content hash 8124487862d1, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

google-ads-bid-strategy-selector scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugin/skills/google-ads-bid-strategy-selector/SKILL.md · 757 lines

How it starts

The opening of the file, as written. The whole thing — 757 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Bid Strategy Selector

Complete guide for choosing and implementing the right Google Ads Smart Bidding strategy based on goals, data, and account situation.

Quick Decision Tree

WHICH BID STRATEGY IS RIGHT FOR YOU?
│
├── NEW ACCOUNT / LOW DATA (<30 conversions/month)
│   └── MAXIMIZE CONVERSIONS (no target)
│       └── Goal: Collect data, complete learning phase
│
├── LEAD GENERATION with known lead value
│   ├── Consistent conversion volume (50+/month)?
│   │   └── YES → TARGET CPA
│   │   └── NO → MAXIMIZE CONVERSIONS
│   └── Variable lead values?
│       └── YES → MAXIMIZE CONVERSION VALUE + tROAS
│
├── E-COMMERCE with purchase tracking
│   ├── Focus on volume (market share)?
│   │   └── MAXIMIZE CONVERSION VALUE
│   ├── Focus on profitability?
│   │   └── TARGET ROAS
│   └── Balance both?
│       └── MAXIMIZE CONVERSION VALUE + tROAS target
│
└── MULTIPLE CAMPAIGNS with same goal
    └── PORTFOLIO BID STRATEGY
        └── Shared strategy across campaigns

Smart Bidding Overview

SMART BIDDING COMPARISON
════════════════════════

┌─────────────────────────┬───────────┬───────────┬─────────────────────┐
│ STRATEGY                │ CONTROL   │ DATA REQ  │ BEST FOR            │
├─────────────────────────┼───────────┼───────────┼─────────────────────┤
│ Maximize Conversions    │ None      │ Low       │ New accounts,       │
│ (without target)        │           │           │ data collection     │
├─────────────────────────┼───────────┼───────────┼─────────────────────┤
│ Maximize Conversions    │ CPA cap   │ Medium    │ Lead gen with       │
│ + Target CPA            │           │ (50+/mo)  │ cost constraints    │
├─────────────────────────┼───────────┼───────────┼─────────────────────┤
│ Maximize Conv. Value    │ None      │ Low       │ E-commerce volume,  │
│ (without target)        │           │           │ initial learning    │
├─────────────────────────┼───────────┼───────────┼─────────────────────┤
│ Maximize Conv. Value    │ ROAS      │ Medium    │ E-commerce profit,  │
│ + Target ROAS           │ target    │ (50+/mo)  │ scaling             │
├─────────────────────────┼───────────┼───────────┼─────────────────────┤
│ Manual CPC              │ Max CPC   │ None      │ Niche, B2B,         │
│ (Enhanced CPC opt.)     │ per kw    │           │ small accounts      │
└─────────────────────────┴───────────┴───────────┴─────────────────────┘

Read the full file on GitHub · 757 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 757 lines · 111 tokens per session scan A 8124487862d1

Subscribe to this mod's changes

google-ads-bid-strategy-selector is a skill published in the GitHub repository Ad-Superpowers/ad-superpowers-plugin (5 stars, last pushed 29d ago), licensed MIT. It adds 111 tokens to every session and 5,363 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-11.

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