google-ads-conversion-tracking-setup

google-ads-conversion-tracking-setup is a skill for Claude Code from Ad-Superpowers/ad-superpowers-plugin. It costs 96 tokens per session (5,034 once invoked), scanned A, original, MIT.

A guide for setting up Google Ads conversion tracking, which records valuable actions such as purchases, leads, sign-ups, and page views. It covers Google Tag setup, conversion values, primary and secondary conversions, Enhanced Conversions, and offline conversion imports.

In plain words
What is it for?
Use it to configure conversion actions, track purchase or lead values, choose primary conversions, implement Google Tag tracking, and import offline conversions.
Why use it?
It helps ensure Google Ads records the actions that matter and uses the right counting and value rules. Correct setup gives bidding and reporting more useful data.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the ad-superpowers plugin — 120 skills, 35 commands, 5 agents, 1 MCP server shipped together

Good fit Use it to configure conversion actions, track purchase or lead values, choose primary conversions, implement Google Tag tracking, and import offline conversions.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ad-superpowers/ad-superpowers-plugin/google-ads-conversion-tracking-setup
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Ad-Superpowers/ad-superpowers-plugin --skill google-ads-conversion-tracking-setup
Clone the repo
git clone --depth 1 https://github.com/Ad-Superpowers/ad-superpowers-plugin

Made for: Claude Code.

Or install ad-superpowers, the plugin that ships this one along with the rest of its 120 skills, 35 commands, 5 agents, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for google-ads-conversion-tracking-setup

README.md
[![agentmods](https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/google-ads-conversion-tracking-setup/github.svg)](https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-conversion-tracking-setup)
Your own site
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-conversion-tracking-setup"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/google-ads-conversion-tracking-setup/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for google-ads-conversion-tracking-setup

Your own site · 80×15
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-conversion-tracking-setup"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/google-ads-conversion-tracking-setup.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 96 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 5,034 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00096 $0.05034
Opus 5.5 $0.00038 $0.02014
Sonnet 5.5 $0.00019 $0.01007
Haiku 4.5 $0.00010 $0.00503

Measured 1mo ago against content hash 3809a753a0ec, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

google-ads-conversion-tracking-setup scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugin/skills/google-ads-conversion-tracking-setup/SKILL.md · 759 lines

How it starts

The opening of the file, as written. The whole thing — 759 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Conversion Tracking Setup

Complete guide for correctly setting up and optimizing Google Ads conversion tracking, including Enhanced Conversions and offline conversion import.

See detailed-reference.md for details.

Conversion Actions Configuration

Conversion Action Types

CONVERSION ACTION TYPES
=======================

NOTE: New in v23.1 — YOUTUBE_FOLLOW_ON_VIEWS conversion category
+-- Tracks YouTube views that lead to subsequent organic views
+-- Category: YOUTUBE_FOLLOW_ON_VIEWS
+-- Use for: YouTube campaign brand awareness attribution
+-- Visible in "All Conversions" column

PURCHASE (E-commerce)
+-- Category: Purchase
+-- Value: Dynamic (transaction value)
+-- Count: Every conversion
+-- Window: 30-90 days
+-- Include in Conversions: YES

LEAD (Lead Gen)
+-- Category: Submit lead form
+-- Value: Static or dynamic lead value
+-- Count: One per click
+-- Window: 30-90 days
+-- Include in Conversions: YES (primary)

SIGN UP (SaaS/Registration)
+-- Category: Sign-up
+-- Value: Static (estimated value)
+-- Count: One per click
+-- Window: 30-60 days
+-- Include in Conversions: YES/NO (based on funnel)

PAGE VIEW (Micro-conversions)
+-- Category: Page view
+-- Value: Static (small)
+-- Count: One per click
+-- Window: 7-30 days
+-- Include in Conversions: NO (observation only)

PHONE CALL
+-- Category: Phone call
+-- Value: Per call or static
+-- Count: One/Every (based on use case)
+-- Window: 30 days
+-- Include in Conversions: YES

Primary vs Secondary Conversions

PRIMARY VS SECONDARY CONVERSIONS
================================

PRIMARY CONVERSIONS:
+-- "Include in Conversions: YES"
+-- Used for Smart Bidding optimization
+-- Counted in "Conversions" column
+-- Choose: Your main goal (purchase, lead, etc.)

SECONDARY CONVERSIONS:
+-- "Include in Conversions: NO"
+-- NOT used for bidding
+-- Visible in "All Conversions" column
+-- Choose: Micro-conversions, observation metrics

BEST PRACTICE:
--------------
E-commerce:
+-- Primary: Purchase
+-- Secondary: Add to Cart, Begin Checkout, View Product

Lead Gen:
+-- Primary: Qualified Lead (or SQL)
+-- Secondary: Form Submit, Click-to-Call, PDF Download

SaaS:
+-- Primary: Trial Start or Signup
+-- Secondary: Feature Engagement, Pricing Page View

Read the full file on GitHub · 759 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 759 lines · 96 tokens per session scan A 3809a753a0ec

Subscribe to this mod's changes

google-ads-conversion-tracking-setup is a skill published in the GitHub repository Ad-Superpowers/ad-superpowers-plugin (5 stars, last pushed 29d ago), licensed MIT. It adds 96 tokens to every session and 5,034 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-11.

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