google-ads-creative-fatigue-tracker

google-ads-creative-fatigue-tracker is a skill for Claude Code from Ad-Superpowers/ad-superpowers-plugin. It costs 68 tokens per session (5,538 once invoked), scanned A, original, MIT.

A guide for finding creative fatigue in Google Ads, when repeated exposure or aging ad assets lead to weaker results. It uses Google-specific signals such as asset labels and Ad Strength for Display, Performance Max, and YouTube campaigns.

In plain words
What is it for?
Use it to review asset performance, detect declining creative quality, and decide when to refresh Display, Performance Max, or YouTube ad assets.
Why use it?
It helps distinguish declining ad-asset performance from other campaign problems and identify when creative may need refreshing. The approach reflects that Google Ads uses different signals from platforms such as Meta or TikTok.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the ad-superpowers plugin — 120 skills, 35 commands, 5 agents, 1 MCP server shipped together

Good fit Use it to review asset performance, detect declining creative quality, and decide when to refresh Display, Performance Max, or YouTube ad assets.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ad-superpowers/ad-superpowers-plugin/google-ads-creative-fatigue-tracker
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Ad-Superpowers/ad-superpowers-plugin --skill google-ads-creative-fatigue-tracker
Clone the repo
git clone --depth 1 https://github.com/Ad-Superpowers/ad-superpowers-plugin

Made for: Claude Code.

Or install ad-superpowers, the plugin that ships this one along with the rest of its 120 skills, 35 commands, 5 agents, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for google-ads-creative-fatigue-tracker

README.md
[![agentmods](https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/google-ads-creative-fatigue-tracker/github.svg)](https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-creative-fatigue-tracker)
Your own site
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-creative-fatigue-tracker"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/google-ads-creative-fatigue-tracker/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for google-ads-creative-fatigue-tracker

Your own site · 80×15
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-creative-fatigue-tracker"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/google-ads-creative-fatigue-tracker.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 68 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 5,538 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00068 $0.05538
Opus 5.5 $0.00027 $0.02215
Sonnet 5.5 $0.00014 $0.01108
Haiku 4.5 $0.00007 $0.00554

Measured 1mo ago against content hash 19dad940e064, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

google-ads-creative-fatigue-tracker scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugin/skills/google-ads-creative-fatigue-tracker/SKILL.md · 626 lines

How it starts

The opening of the file, as written. The whole thing — 626 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Purpose

Detect and prevent creative fatigue on Google Ads across Display, Performance Max, and YouTube campaigns. Google Ads has fundamentally different fatigue patterns than Meta or TikTok - using asset ratings instead of frequency, with longer cycles (4-8 weeks vs 3-14 days).

The Critical Difference: Google Ads vs Other Platforms

┌─────────────────────────────────────────────────────────────────────────────┐
│                  CREATIVE FATIGUE: PLATFORM COMPARISON                       │
├─────────────────────────────────────────────────────────────────────────────┤
│                                                                              │
│  GOOGLE ADS                TIKTOK ADS               META ADS                 │
│  ──────────                ──────────               ─────────                │
│                                                                              │
│  Fatigue onset: 4-8 weeks  Fatigue onset: 3-7 days  Fatigue onset: ~14 days │
│  Indicator: Ad Strength    Indicator: Frequency     Indicator: Frequency    │
│  (PMax); Asset Labels      (Display still uses                               │
│  (Display/RDA only)        performance labels)                               │
│  CTR decline: Very gradual CTR decline: Cliff       CTR decline: Gradual    │
│  (~0.5%/week)              (-20-25%/day)            (~2%/day)               │
│                                                                              │
│  ┌──────────────────────┐  ┌──────────────────────┐ ┌─────────────────────┐ │
│  │ Week 1-2: Learning   │  │ Day 1-2: Learning    │ │ Day 1-7: Learning   │ │
│  │ Week 3-4: Evaluating │  │ Day 2-4: Peak        │ │ Day 7-10: Peak      │ │
│  │ Week 5-6: Optimize   │  │ Day 4-7: Decline     │ │ Day 10-14: Decline  │ │
│  │ Week 7-8: Refresh    │  │ Day 7+: Severe       │ │ Day 14+: Fatigue    │ │
│  └──────────────────────┘  └──────────────────────┘ └─────────────────────┘ │
│                                                                              │
│  Refresh: Every 4-8 weeks  Refresh: Every 3-5 days  Refresh: Every 7-14 days│
│  Asset minimum: 15+        Creatives needed: 8-12   Creatives needed: 4-6   │
│                                                                              │
│  ⚠️ Google Ads fatigues 4x SLOWER than Meta, 8x SLOWER than TikTok!          │
└─────────────────────────────────────────────────────────────────────────────┘

Read the full file on GitHub · 626 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 626 lines · 68 tokens per session scan A 19dad940e064

Subscribe to this mod's changes

google-ads-creative-fatigue-tracker is a skill published in the GitHub repository Ad-Superpowers/ad-superpowers-plugin (5 stars, last pushed 29d ago), licensed MIT. It adds 68 tokens to every session and 5,538 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-11.

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