Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add Ad-Superpowers/ad-superpowers-plugin --skill google-ads-demand-gen-plannergit clone --depth 1 https://github.com/Ad-Superpowers/ad-superpowers-pluginWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-demand-gen-planner)<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-demand-gen-planner"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/google-ads-demand-gen-planner/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-demand-gen-planner"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/google-ads-demand-gen-planner.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00109 | $0.06208 |
| Opus 5.5 | $0.00044 | $0.02483 |
| Sonnet 5.5 | $0.00022 | $0.01242 |
| Haiku 4.5 | $0.00011 | $0.00621 |
Grade A, and why
google-ads-demand-gen-planner scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 787 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Demand Gen Planner
Complete guide to Google Ads Demand Gen campaigns — the successor to Discovery campaigns for visual, mid-funnel advertising on YouTube, Discover, Gmail, and YouTube Shorts.
See decision-trees.md for details.
What is Demand Gen?
From Discovery to Demand Gen
DEMAND GEN EVOLUTION
════════════════════
DISCOVERY ADS (2019-2023) → DEMAND GEN (2024+, incl. Video Action 2025)
────────────────────────────────────────────────────────────────────────────────
Placements: Placements (expanded):
├── YouTube Home ├── YouTube Home
├── Discover Feed ├── YouTube Watch Next
├── Gmail Promotions ├── YouTube Shorts ⭐ (added 2024)
└── Gmail Social ├── Discover Feed
├── Gmail Promotions
Formats: └── Gmail Social
├── Single image
├── Carousel Formats (expanded):
└── Product feeds ├── Single image
├── Carousel
Bidding: ├── Video ads (incl. former Video Action)
├── tCPA ├── Product feeds
└── Maximize conversions └── Mixed (image + video)
Bidding (expanded):
├── tCPA
├── Maximize conversions
├── tROAS (added v22)
├── Maximize clicks
└── Maximize conversion value
Features (2024-2025):
├── Lookalike segments
├── A/B creative experiments
├── Video Action format absorbed
└── Enhanced audience tools
NOTE: Video Action Campaigns were merged into Demand Gen in 2025.
If you need conversion-optimized video ads, use Demand Gen with
tCPA/Maximize Conversions and video assets — not a separate VAC.
Discovery campaigns were sunset in 2023/2024.
What ships with it
2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 1mo ago First seen · 787 lines · 109 tokens per session scan A 5f90fd9cba63
google-ads-demand-gen-planner is a skill published in the GitHub repository Ad-Superpowers/ad-superpowers-plugin (5 stars, last pushed 1mo ago), licensed MIT. It adds 109 tokens to every session and 6,208 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-11.
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