Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add Ad-Superpowers/ad-superpowers-plugin --skill google-ads-quality-score-optimizergit clone --depth 1 https://github.com/Ad-Superpowers/ad-superpowers-pluginWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-quality-score-optimizer)<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-quality-score-optimizer"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/google-ads-quality-score-optimizer/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-quality-score-optimizer"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/google-ads-quality-score-optimizer.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00083 | $0.03118 |
| Opus 5.5 | $0.00033 | $0.01247 |
| Sonnet 5.5 | $0.00017 | $0.00624 |
| Haiku 4.5 | $0.00008 | $0.00312 |
Grade A, and why
google-ads-quality-score-optimizer scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 445 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Quality Score Optimizer
Complete guide for understanding and improving Google Ads Quality Score to achieve lower CPCs and better ad positions.
Pull Quality Score Data via MCP First
# Identify keywords with low Quality Score
google_ads_run_gaql(query="
SELECT ad_group_criterion.keyword.text,
ad_group_criterion.keyword.match_type,
ad_group_criterion.quality_info.quality_score,
ad_group_criterion.quality_info.search_predicted_ctr,
ad_group_criterion.quality_info.creative_quality_score,
ad_group_criterion.quality_info.post_click_quality_score,
metrics.impressions, metrics.clicks, metrics.ctr,
metrics.cost_micros, campaign.name, ad_group.name
FROM keyword_view
WHERE segments.date DURING LAST_30_DAYS
AND campaign.status = 'ENABLED'
AND ad_group_criterion.status = 'ENABLED'
AND ad_group_criterion.quality_info.quality_score < 7
ORDER BY metrics.cost_micros DESC
LIMIT 50
")
This surfaces your most expensive low-QS keywords — the highest ROI targets for optimization.
What Is Quality Score?
QUALITY SCORE FUNDAMENTALS
══════════════════════════
Quality Score = Google's assessment of your ad quality
Score: 1-10 (10 = best)
┌─────────────────────────────────────────────────────────────────┐
│ QUALITY SCORE COMPONENTS (2025) │
│ │
│ ┌───────────────────────────────────────────────────────────┐ │
│ │ EXPECTED CTR ~39% weight │ │
│ │ ├── Historical CTR of your ads │ │
│ │ ├── Predicted CTR for this keyword │ │
│ │ └── Compared with competitors │ │
│ └───────────────────────────────────────────────────────────┘ │
│ │
│ ┌───────────────────────────────────────────────────────────┐ │
│ │ AD RELEVANCE ~22% weight │ │
│ │ ├── Match between keyword and ad copy │ │
│ │ ├── Semantic relevance │ │
│ │ └── Intent alignment │ │
│ └───────────────────────────────────────────────────────────┘ │
│ │
│ ┌───────────────────────────────────────────────────────────┐ │
│ │ LANDING PAGE EXPERIENCE ~39% weight │ │
│ │ ├── Landing page relevance │ │
│ │ ├── User experience (mobile, speed) │ │
│ │ ├── Trust signals │ │
│ │ └── Easy navigation │ │
│ └───────────────────────────────────────────────────────────┘ │
└─────────────────────────────────────────────────────────────────┘
IMPORTANT NUANCE:
Quality Score in the UI is a HISTORICAL metric.
Google uses REAL-TIME quality signals in every auction.
What ships with it
2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 1mo ago First seen · 445 lines · 83 tokens per session scan A ac31d11fad8e
google-ads-quality-score-optimizer is a skill published in the GitHub repository Ad-Superpowers/ad-superpowers-plugin (5 stars, last pushed 29d ago), licensed MIT. It adds 83 tokens to every session and 3,118 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-11.
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