google-ads-search-campaign-builder

google-ads-search-campaign-builder is a skill for Claude Code from Ad-Superpowers/ad-superpowers-plugin. It costs 104 tokens per session (5,670 once invoked), scanned A, original, MIT.

A guide to building Google Search campaigns for lead generation, where ads appear when people search for related terms and aim to collect enquiries or sign-ups. It covers keywords, responsive search ads, extensions, lead forms, and newer matching options.

In plain words
What is it for?
Use it to plan campaign and ad-group structure, write responsive search ads, add sitelinks and callouts, and configure lead-generation features.
Why use it?
Search campaigns require coordinated keywords, ad text, landing pages, and supporting links or call options. It provides a structured setup so important campaign parts are not overlooked.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the ad-superpowers plugin — 120 skills, 35 commands, 5 agents, 1 MCP server shipped together

Good fit Use it to plan campaign and ad-group structure, write responsive search ads, add sitelinks and callouts, and configure lead-generation features.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ad-superpowers/ad-superpowers-plugin/google-ads-search-campaign-builder
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Ad-Superpowers/ad-superpowers-plugin --skill google-ads-search-campaign-builder
Clone the repo
git clone --depth 1 https://github.com/Ad-Superpowers/ad-superpowers-plugin

Made for: Claude Code.

Or install ad-superpowers, the plugin that ships this one along with the rest of its 120 skills, 35 commands, 5 agents, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for google-ads-search-campaign-builder

README.md
[![agentmods](https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/google-ads-search-campaign-builder/github.svg)](https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-search-campaign-builder)
Your own site
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-search-campaign-builder"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/google-ads-search-campaign-builder/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for google-ads-search-campaign-builder

Your own site · 80×15
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-search-campaign-builder"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/google-ads-search-campaign-builder.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 104 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 5,670 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00104 $0.05670
Opus 5.5 $0.00042 $0.02268
Sonnet 5.5 $0.00021 $0.01134
Haiku 4.5 $0.00010 $0.00567

Measured 1mo ago against content hash f9727d1c1147, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

google-ads-search-campaign-builder scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugin/skills/google-ads-search-campaign-builder/SKILL.md · 795 lines

How it starts

The opening of the file, as written. The whole thing — 795 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Search Campaign Builder

Complete guide for setting up high-performance Google Ads Search campaigns specifically for lead generation with RSA best practices and full ad extensions setup.

2026 Updates: AI Max + Broad Match + Smart Bidding

AI Max Search Campaign Type (2026)

AI Max is a new Search campaign subtype that combines RSA ad serving with expanded keyword matching powered by Google AI. Key differences from standard Search:

  • Automatically matches to relevant queries beyond your keyword list
  • Uses landing page and asset content to find additional traffic
  • Requires: Smart Bidding (tCPA or Max Conversions), RSA with 8+ headlines
  • URL expansion: Google may direct to most relevant landing page
  • Best for: advertisers with strong conversion data who want to scale Search

To create an AI Max campaign, set advertising_channel_sub_type = 'SEARCH_EXPRESS' in API v23+. Note: url_expansion_opt_out was removed in v22; URL expansion control is now via final_url_expansion_opt_out at the campaign level.

Broad Match + Smart Bidding (Google's 2026 Recommendation)

Google's official recommendation: use broad match keywords paired with Smart Bidding (tCPA or Max Conversions) rather than exact+phrase-heavy structures. Smart Bidding's signals prevent broad match from serving on irrelevant queries.

Decision guide:

  • Account has <30 conversions/month: Start with exact+phrase, add broad later
  • Account has 30-100 conversions/month: Mix phrase + broad with tCPA
  • Account has >100 conversions/month: Broad match + tCPA is recommended, fewer ad groups needed

GAQL: Audit Search Campaign Health

SELECT campaign.name, campaign.status, campaign.bidding_strategy_type,
    ad_group.name, metrics.impressions, metrics.clicks,
    metrics.cost_micros, metrics.conversions,
    metrics.search_impression_share, metrics.search_top_impression_share
FROM ad_group
WHERE campaign.advertising_channel_type = 'SEARCH'
AND campaign.status = 'ENABLED'
AND segments.date DURING LAST_30_DAYS
ORDER BY metrics.cost_micros DESC
LIMIT 50

Read the full file on GitHub · 795 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 795 lines · 104 tokens per session scan A f9727d1c1147

Subscribe to this mod's changes

google-ads-search-campaign-builder is a skill published in the GitHub repository Ad-Superpowers/ad-superpowers-plugin (5 stars, last pushed 29d ago), licensed MIT. It adds 104 tokens to every session and 5,670 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-11.

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