google-ads-youtube-ads-strategist

google-ads-youtube-ads-strategist is a skill for Claude Code from Ad-Superpowers/ad-superpowers-plugin. It costs 100 tokens per session (6,127 once invoked), scanned A, original, MIT.

A planning guide for advertising videos on YouTube through Google Ads. It covers video ad formats, audience targeting, remarketing, and campaign optimisation.

In plain words
What is it for?
Use it to plan YouTube campaigns, choose between skippable, non-skippable, bumper, in-feed, Shorts, and Demand Gen video ads, and decide how to target viewers.
Why use it?
It helps advertisers choose an appropriate video format and audience instead of treating every YouTube campaign the same way.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the ad-superpowers plugin — 120 skills, 35 commands, 5 agents, 1 MCP server shipped together

Good fit Use it to plan YouTube campaigns, choose between skippable, non-skippable, bumper, in-feed, Shorts, and Demand Gen video ads, and decide how to target viewers.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ad-superpowers/ad-superpowers-plugin/google-ads-youtube-ads-strategist
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Ad-Superpowers/ad-superpowers-plugin --skill google-ads-youtube-ads-strategist
Clone the repo
git clone --depth 1 https://github.com/Ad-Superpowers/ad-superpowers-plugin

Made for: Claude Code.

Or install ad-superpowers, the plugin that ships this one along with the rest of its 120 skills, 35 commands, 5 agents, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for google-ads-youtube-ads-strategist

README.md
[![agentmods](https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/google-ads-youtube-ads-strategist/github.svg)](https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-youtube-ads-strategist)
Your own site
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-youtube-ads-strategist"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/google-ads-youtube-ads-strategist/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for google-ads-youtube-ads-strategist

Your own site · 80×15
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/google-ads-youtube-ads-strategist"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/google-ads-youtube-ads-strategist.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 100 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 6,127 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00100 $0.06127
Opus 5.5 $0.00040 $0.02451
Sonnet 5.5 $0.00020 $0.01225
Haiku 4.5 $0.00010 $0.00613

Measured 1mo ago against content hash 422a7485fa45, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

google-ads-youtube-ads-strategist scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugin/skills/google-ads-youtube-ads-strategist/SKILL.md · 767 lines

How it starts

The opening of the file, as written. The whole thing — 767 lines — stays where its author put it; the contents beside it link to each section on GitHub.

YouTube Ads Strategist

Complete guide for YouTube advertising strategy, video ad formats, targeting, and campaign optimization within Google Ads.

See decision-trees.md for details.

YouTube Ad Formats Overview

Format Comparison

YOUTUBE AD FORMATS 2025/2026
════════════════════════════

⚠️ IMPORTANT CHANGE (2025): Video Action Campaigns (VAC) have been merged
   into Demand Gen. For conversion-focused video advertising, use Demand Gen
   campaigns with video assets + tCPA/Maximize Conversions bidding.

┌──────────────────────┬────────────┬──────────────┬─────────────┬──────────────┐
│ Format               │ Length     │ Skippable    │ Pay Model   │ Best for     │
├──────────────────────┼────────────┼──────────────┼─────────────┼──────────────┤
│ Skippable In-Stream  │ 12s - 3min │ After 5 sec  │ CPV/CPM     │ Engagement   │
│ Non-Skip In-Stream   │ 15-20 sec  │ No           │ CPM         │ Reach        │
│ Bumper Ads           │ 6 sec      │ No           │ CPM         │ Awareness    │
│ In-Feed Video        │ Any        │ N/A          │ CPV         │ Consideration│
│ Demand Gen (video)   │ 10s - 3min │ After 5 sec  │ CPA/tCPA    │ Conversions  │
│ YouTube Shorts       │ <60 sec    │ Variable     │ CPV/CPM     │ Mobile reach │
│ Masthead             │ 24 hours   │ N/A          │ CPD/CPM     │ Mass reach   │
└──────────────────────┴────────────┴──────────────┴─────────────┴──────────────┘

CPV = Cost Per View (30 sec or full video)
CPM = Cost Per 1000 Impressions
CPA = Cost Per Action (conversion)
CPD = Cost Per Day (masthead)

Note: "Video Action Campaigns" (VAC) is the legacy name. In 2025 these were
merged into Demand Gen. Use Demand Gen + video assets for conversion goals.

Skippable In-Stream Ads

SKIPPABLE IN-STREAM (TrueView)
══════════════════════════════

┌──────────────────────────────────────────────────────────────┐
│                                                              │
│    ┌─────────────────────────────────────────────────────┐   │
│    │                                                     │   │
│    │              VIDEO CONTENT                          │   │
│    │                                                     │   │
│    │    [Skip Ad ▶]                  [Ad · 0:23]        │   │
│    │                                                     │   │
│    └─────────────────────────────────────────────────────┘   │
│                                                              │
│    Companion Banner (300x60)                                 │
│    ┌─────────────────────────────────────────┐               │
│    │ Shop Now - Free Shipping                │               │
│    └─────────────────────────────────────────┘               │
│                                                              │
└──────────────────────────────────────────────────────────────┘

SPECIFICATIONS:
├── Minimum length: 12 seconds
├── Recommended length: 15-60 seconds
├── Maximum length: No limit (3 min recommended max)
├── Skip option: After 5 seconds
├── Payment: CPV (30 sec view or full video if shorter)
└── CTA: Companion banner + video overlay possible

BEST PRACTICES:
├── Hook within 5 seconds (before skip)
├── Brand visibility in first 5 sec
├── CTA in video and companion banner
├── Add subtitles (85% watch without sound)
└── Mobile-first design (60%+ mobile views)

Read the full file on GitHub · 767 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 767 lines · 100 tokens per session scan A 422a7485fa45

Subscribe to this mod's changes

google-ads-youtube-ads-strategist is a skill published in the GitHub repository Ad-Superpowers/ad-superpowers-plugin (5 stars, last pushed 29d ago), licensed MIT. It adds 100 tokens to every session and 6,127 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-11.

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