linkedin-benchmark-database

linkedin-benchmark-database is a skill for Claude Code from Ad-Superpowers/ad-superpowers-plugin. It costs 109 tokens per session (4,694 once invoked), scanned A, original, MIT.

A reference of LinkedIn advertising benchmarks, such as cost per lead, click-through rate, cost per click, and other campaign measures. Benchmarks are comparison ranges, not guarantees, and vary by industry, market, audience, and sales cycle.

In plain words
What is it for?
Use it to compare campaign performance with industry ranges and set or review targets for LinkedIn advertising metrics.
Why use it?
It gives you context for deciding whether your LinkedIn campaign results are typical or need investigation, rather than judging metrics in isolation.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the ad-superpowers plugin — 120 skills, 35 commands, 5 agents, 1 MCP server shipped together

Good fit Use it to compare campaign performance with industry ranges and set or review targets for LinkedIn advertising metrics.

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Install with agentmods
npx agentmods add skills/ad-superpowers/ad-superpowers-plugin/linkedin-benchmark-database
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Ad-Superpowers/ad-superpowers-plugin --skill linkedin-benchmark-database
Clone the repo
git clone --depth 1 https://github.com/Ad-Superpowers/ad-superpowers-plugin

Made for: Claude Code.

Or install ad-superpowers, the plugin that ships this one along with the rest of its 120 skills, 35 commands, 5 agents, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for linkedin-benchmark-database

README.md
[![agentmods](https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/linkedin-benchmark-database/github.svg)](https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/linkedin-benchmark-database)
Your own site
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/linkedin-benchmark-database"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/linkedin-benchmark-database/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for linkedin-benchmark-database

Your own site · 80×15
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/linkedin-benchmark-database"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/linkedin-benchmark-database.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 109 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,694 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00109 $0.04694
Opus 5.5 $0.00044 $0.01878
Sonnet 5.5 $0.00022 $0.00939
Haiku 4.5 $0.00011 $0.00469

Measured 1mo ago against content hash 4d43ab7bf94a, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

linkedin-benchmark-database scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugin/skills/linkedin-benchmark-database/SKILL.md · 430 lines

How it starts

The opening of the file, as written. The whole thing — 430 lines — stays where its author put it; the contents beside it link to each section on GitHub.

LinkedIn Ads Benchmark Database

Overview

This skill provides a comprehensive database of LinkedIn Ads benchmarks by industry, ad format, funnel stage, and campaign type, so you can assess how your B2B metrics perform compared to market standards.

Benchmark Disclaimer

IMPORTANT CONTEXT

These benchmarks are based on:
+-- 42agency "B2B LinkedIn Ads Benchmarks 2026" (Feb 2026, 87 campaigns, $5M+ spend)
+-- CloselyHQ "LinkedIn Ad Benchmarks 2025" (Jan 2026)
+-- Tinuiti "Digital Ads Benchmark Report Q4 2025" (Jan 2026)
+-- Primarily focused on Western European/North American markets
+-- B2B focus (LinkedIn's core market)

Benchmarks are GUIDELINES, not absolute truths:
+-- Your specific niche may deviate significantly
+-- Enterprise vs SMB has enormous impact
+-- Sales cycle length affects CPL acceptance
+-- Always compare with your own LTV:CAC ratio

CPL Benchmarks by Industry

COST PER LEAD (CPL) BY INDUSTRY
===============================

Industry              | Poor    | Average | Good    | Excellent
----------------------+---------+---------+---------+----------
Finance & Insurance   | >$120   | $90-120 | $60-90  | <$60
Healthcare            | >$150   | $100-150| $70-100 | <$70
SaaS / Software       | >$120   | $80-120 | $50-80  | <$50
Education             | >$80    | $60-80  | $40-60  | <$40
Marketing / Agencies  | >$120   | $80-120 | $50-80  | <$50
Professional Services | >$100   | $70-100 | $45-70  | <$45
Manufacturing         | >$130   | $90-130 | $60-90  | <$60
Technology (Hardware) | >$140   | $100-140| $65-100 | <$65
Consulting            | >$110   | $75-110 | $50-75  | <$50
Recruitment / HR Tech | >$90    | $60-90  | $40-60  | <$40

CONTEXT FACTORS:
+-- Enterprise deals ($50k+ ACV): CPL $150-300+ acceptable
+-- SMB deals ($5k ACV): CPL <$50 target
+-- Freemium SaaS: CPL <$30 ideal
+-- High-touch sales: Higher CPL OK if SQL rate is high

CPC & CPM Benchmarks

COST PER CLICK (CPC) BY INDUSTRY
================================

Industry              | Poor    | Average | Good    | Excellent
----------------------+---------+---------+---------+----------
Finance & Insurance   | >$8.00  | $5-8    | $3-5    | <$3.00
SaaS / Software       | >$10.00 | $6-10   | $4-6    | <$4.00
Technology            | >$9.00  | $5-9    | $3-5    | <$3.00
Healthcare            | >$7.00  | $4-7    | $2.50-4 | <$2.50
Education             | >$6.00  | $3.50-6 | $2-3.50 | <$2.00
Manufacturing         | >$7.50  | $4.50-7.5| $3-4.50| <$3.00
Professional Services | >$6.50  | $4-6.50 | $2.50-4 | <$2.50
General B2B           | >$7.00  | $4-7    | $2.50-4 | <$2.50

NOTES:
+-- LinkedIn CPC is 3-5x higher than Meta/Google
+-- But: B2B audience quality often compensates
+-- Focus on CPL/CPA, not just CPC

Read the full file on GitHub · 430 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 430 lines · 109 tokens per session scan A 4d43ab7bf94a

Subscribe to this mod's changes

linkedin-benchmark-database is a skill published in the GitHub repository Ad-Superpowers/ad-superpowers-plugin (5 stars, last pushed 29d ago), licensed MIT. It adds 109 tokens to every session and 4,694 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-11.

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