local-business-advertising-guide

local-business-advertising-guide is a skill for Claude Code from Ad-Superpowers/ad-superpowers-plugin. It costs 107 tokens per session (6,227 once invoked), scanned A, original, MIT.

A guide to advertising for businesses serving a specific local area, such as restaurants, dentists, plumbers, or salons. It covers goals such as phone calls, visits, form submissions, and visibility in Google Maps.

In plain words
What is it for?
Use it to plan local campaigns, target people in a city or radius, promote a store or service, and work with Local Services Ads or a Google Business Profile.
Why use it?
Local businesses have smaller service areas and budgets than national or online businesses. The guide helps match advertising choices to nearby customers and practical local goals.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the ad-superpowers plugin — 120 skills, 35 commands, 5 agents, 1 MCP server shipped together

Good fit Use it to plan local campaigns, target people in a city or radius, promote a store or service, and work with Local Services Ads or a Google Business Profile.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ad-superpowers/ad-superpowers-plugin/local-business-advertising-guide
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Ad-Superpowers/ad-superpowers-plugin --skill local-business-advertising-guide
Clone the repo
git clone --depth 1 https://github.com/Ad-Superpowers/ad-superpowers-plugin

Made for: Claude Code.

Or install ad-superpowers, the plugin that ships this one along with the rest of its 120 skills, 35 commands, 5 agents, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for local-business-advertising-guide

README.md
[![agentmods](https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/local-business-advertising-guide/github.svg)](https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/local-business-advertising-guide)
Your own site
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/local-business-advertising-guide"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/local-business-advertising-guide/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for local-business-advertising-guide

Your own site · 80×15
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/local-business-advertising-guide"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/local-business-advertising-guide.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 107 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 6,227 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00107 $0.06227
Opus 5.5 $0.00043 $0.02491
Sonnet 5.5 $0.00021 $0.01245
Haiku 4.5 $0.00011 $0.00623

Measured 1mo ago against content hash 02b690b12dd3, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

local-business-advertising-guide scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugin/skills/local-business-advertising-guide/SKILL.md · 609 lines

How it starts

The opening of the file, as written. The whole thing — 609 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Local Business Advertising Guide

Purpose

Provide a clear, actionable advertising guide for local businesses with limited budgets. Local businesses have different constraints than national brands or e-commerce: small geographic areas, limited budgets, and a need for phone calls, foot traffic, or form submissions rather than online purchases. This guide focuses on maximum impact per euro spent.

When to Use This Skill

Invoke when user mentions:

  • Local business: "I'm running ads for a dentist/plumber/restaurant/salon"
  • Small budget: "I only have €500/month for ads"
  • Local targeting: "I want to target people in my city"
  • Google Maps/Local: "How do I show up in Google Maps ads?"
  • Phone calls: "I want more phone calls from ads"
  • Foot traffic: "I want more people to visit my store"
  • Local Services Ads: "What are LSA ads?"
  • Simple setup: "I don't have time for complex ad management"

Part 1: Local Advertising Fundamentals

What Makes Local Different

Factor National/E-Commerce Local Business
Geography Nationwide or global 10-50 km radius
Budget €5K-500K+/month €500-2,000/month
Conversion goal Online purchase Call, visit, form fill
Buying cycle Hours to weeks Same day to 1 week
Competition Hundreds of advertisers 5-20 local competitors
Measurement Online conversion tracking Calls, directions, bookings
Time to manage 10-20 hours/week 30 min-2 hours/week

The Local Business Ad Budget Reality

Budget: €500/month
├── Google Ads: €350/month (70%)
│   ├── Search campaigns: €300 (~€10/day)
│   └── Performance Max (local): €50 (Google Maps, Display)
└── Meta Ads: €150/month (30%)
    └── Local awareness + lead gen: €150 (~€5/day)

Budget: €1,000/month
├── Google Ads: €700/month (70%)
│   ├── Search campaigns: €550 (~€18/day)
│   └── Performance Max (local): €150
└── Meta Ads: €300/month (30%)
    ├── Local awareness: €150
    └── Retargeting: €150

Budget: €2,000/month
├── Google Ads: €1,200/month (60%)
│   ├── Search campaigns: €800 (~€27/day)
│   ├── Performance Max (local): €200
│   └── Display remarketing: €200
└── Meta Ads: €800/month (40%)
    ├── Local awareness: €400
    ├── Lead generation: €250
    └── Retargeting: €150

Read the full file on GitHub · 609 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 609 lines · 107 tokens per session scan A 02b690b12dd3

Subscribe to this mod's changes

local-business-advertising-guide is a skill published in the GitHub repository Ad-Superpowers/ad-superpowers-plugin (5 stars, last pushed 29d ago), licensed MIT. It adds 107 tokens to every session and 6,227 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-11.

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