market-sizing-guide

market-sizing-guide is a skill for Claude Code from Ad-Superpowers/ad-superpowers-plugin. It costs 94 tokens per session (3,443 once invoked), scanned A, original, MIT.

A market-sizing guide for estimating how many potential customers exist and what portion a business can realistically reach. It uses TAM, SAM, and SOM: the total market, the targetable part, and the share that may be won.

In plain words
What is it for?
Use it to estimate market size, assess a new market or audience, and plan advertising budgets across markets.
Why use it?
It replaces guesswork about market opportunity and advertising budgets with a structured estimate. This helps avoid spending too much or rejecting a market too early.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the ad-superpowers plugin — 120 skills, 35 commands, 5 agents, 1 MCP server shipped together

Good fit Use it to estimate market size, assess a new market or audience, and plan advertising budgets across markets.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ad-superpowers/ad-superpowers-plugin/market-sizing-guide
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Ad-Superpowers/ad-superpowers-plugin --skill market-sizing-guide
Clone the repo
git clone --depth 1 https://github.com/Ad-Superpowers/ad-superpowers-plugin

Made for: Claude Code.

Or install ad-superpowers, the plugin that ships this one along with the rest of its 120 skills, 35 commands, 5 agents, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for market-sizing-guide

README.md
[![agentmods](https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/market-sizing-guide/github.svg)](https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/market-sizing-guide)
Your own site
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/market-sizing-guide"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/market-sizing-guide/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for market-sizing-guide

Your own site · 80×15
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/market-sizing-guide"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/market-sizing-guide.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 94 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,443 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00094 $0.03443
Opus 5.5 $0.00038 $0.01377
Sonnet 5.5 $0.00019 $0.00689
Haiku 4.5 $0.00009 $0.00344

Measured 1mo ago against content hash 6a91d6d0abb3, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

market-sizing-guide scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugin/skills/market-sizing-guide/SKILL.md · 422 lines

How it starts

The opening of the file, as written. The whole thing — 422 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Market Sizing Guide for Advertising Budget Planning

Purpose

Help advertisers and agencies calculate realistic market opportunity to inform strategic budget decisions. Moves beyond "what can we afford" to "what should we invest based on market size."

When to Use This Skill

Invoke when user mentions:

  • Market sizing: "How big is the market for X?"
  • Budget planning: "How much should we spend on ads?"
  • TAM/SAM/SOM: Any reference to these terms
  • New market entry: "We're launching in a new country/segment"
  • Opportunity assessment: "Is this market worth pursuing?"
  • Strategic planning: Budget allocation across markets

Core Framework: TAM → SAM → SOM

┌─────────────────────────────────────────────────────────────────────────────┐
│                                                                             │
│                               TAM                                           │
│                    Total Addressable Market                                 │
│            "If we captured 100% of everyone who could buy"                  │
│                                                                             │
│         ┌─────────────────────────────────────────────────────┐             │
│         │                      SAM                            │             │
│         │           Serviceable Addressable Market            │             │
│         │   "Market we can actually reach with our product"   │             │
│         │                                                     │             │
│         │      ┌─────────────────────────────────────┐        │             │
│         │      │              SOM                    │        │             │
│         │      │    Serviceable Obtainable Market    │        │             │
│         │      │  "Realistic share we can capture"   │        │             │
│         │      │         (1-3 year horizon)          │        │             │
│         │      └─────────────────────────────────────┘        │             │
│         └─────────────────────────────────────────────────────┘             │
│                                                                             │
└─────────────────────────────────────────────────────────────────────────────┘

Read the full file on GitHub · 422 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 422 lines · 94 tokens per session scan A 6a91d6d0abb3

Subscribe to this mod's changes

market-sizing-guide is a skill published in the GitHub repository Ad-Superpowers/ad-superpowers-plugin (5 stars, last pushed 29d ago), licensed MIT. It adds 94 tokens to every session and 3,443 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-11.

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