meta-account-auditor

Account Auditor

Overview

This skill provides a systematic framework for performing complete Meta Ads account audits, including health scoring, issue identification, and prioritized recommendations for optimization.

Audit Framework

Audit Scope Overview

┌─────────────────────────────────────────────────────────────────┐
│  META ADS ACCOUNT AUDIT AREAS                                   │
│                                                                 │
│  1. TRACKING & DATA QUALITY                                     │
│     └── Pixel, CAPI, Events, Attribution                        │
│                                                                 │
│  2. ACCOUNT STRUCTURE                                           │
│     └── Campaigns, Ad Sets, Ads, Naming                         │
│                                                                 │
│  3. AUDIENCE STRATEGY                                           │
│     └── Custom, Lookalike, Targeting, Exclusions                │
│                                                                 │
│  4. CREATIVE PERFORMANCE                                        │
│     └── Formats, Fatigue, Testing, Diversity                    │
│                                                                 │
│  5. BUDGET & BIDDING                                            │
│     └── Allocation, Strategy, Efficiency                        │
│                                                                 │
│  6. PERFORMANCE METRICS                                         │
│     └── KPIs, Trends, Benchmarks                                │
│                                                                 │
│  7. COMPLIANCE & SETTINGS                                       │
│     └── Policies, Settings, Access                              │
└─────────────────────────────────────────────────────────────────┘

Complete Audit Checklist

Section 1: Tracking & Data Quality

TRACKING AUDIT
==============

□ PIXEL STATUS
├── Is the pixel installed and active?
├── Pixel ID correct on all relevant domains?
├── Test events in Events Manager
└── Score: [green OK / yellow Issues / red Critical]

□ CONVERSIONS API (CAPI)
├── Is CAPI implemented?
├── Event Match Quality score (goal: >6.0)
├── Deduplication correctly configured?
├── Which parameters are being sent?
└── Score: [green OK / yellow Issues / red Critical]

□ EVENT TRACKING
├── Which events are active?
├── Are events firing correctly? (test conversions)
├── Are custom events needed?
├── Value tracking for purchases?
└── Score: [green OK / yellow Issues / red Critical]

□ DOMAIN VERIFICATION
├── Is the domain verified?
├── Aggregated Event Measurement (AEM) configured?
├── Event prioritization correct?
└── Score: [green OK / yellow Issues / red Critical]

□ ATTRIBUTION WINDOW (Critical — Jan 2026 change)
├── Are reports using the correct default? (7d click + 1d view)
├── Note: 7d view and 28d view attribution REMOVED by Meta (Jan 2026)
├── Historical data using old windows cannot be compared to current data
├── Any reports or rules referencing 28d attribution must be updated
└── Score: [green OK / yellow Issues / red Critical]

TRACKING SCORE: ___/50 points