meta-attribution-window-advisor

meta-attribution-window-advisor is a skill for Claude Code from Ad-Superpowers/ad-superpowers-plugin. It costs 98 tokens per session (3,103 once invoked), scanned A, original, MIT.

A guide for choosing an attribution window, the period in which Meta gives an ad credit for a conversion after someone clicks or views it. It explains click-through, view-through, and engaged-view credit.

In plain words
What is it for?
Use it to choose Meta attribution settings and compare click-based, view-based, and incremental measurement approaches.
Why use it?
It helps make reported results match the buying cycle and prevents misleading comparisons when attribution settings or Meta's available windows change.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the ad-superpowers plugin — 120 skills, 35 commands, 5 agents, 1 MCP server shipped together

Good fit Use it to choose Meta attribution settings and compare click-based, view-based, and incremental measurement approaches.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ad-superpowers/ad-superpowers-plugin/meta-attribution-window-advisor
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Ad-Superpowers/ad-superpowers-plugin --skill meta-attribution-window-advisor
Clone the repo
git clone --depth 1 https://github.com/Ad-Superpowers/ad-superpowers-plugin

Made for: Claude Code.

Or install ad-superpowers, the plugin that ships this one along with the rest of its 120 skills, 35 commands, 5 agents, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for meta-attribution-window-advisor

README.md
[![agentmods](https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/meta-attribution-window-advisor/github.svg)](https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/meta-attribution-window-advisor)
Your own site
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/meta-attribution-window-advisor"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/meta-attribution-window-advisor/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for meta-attribution-window-advisor

Your own site · 80×15
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/meta-attribution-window-advisor"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/meta-attribution-window-advisor.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 98 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,103 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00098 $0.03103
Opus 5.5 $0.00039 $0.01241
Sonnet 5.5 $0.00020 $0.00621
Haiku 4.5 $0.00010 $0.00310

Measured 1mo ago against content hash 54195cde9322, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

meta-attribution-window-advisor scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugin/skills/meta-attribution-window-advisor/SKILL.md · 442 lines

How it starts

The opening of the file, as written. The whole thing — 442 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Attribution Window Advisor

Advisor for choosing the optimal Meta Ads attribution configuration based on product, buying cycle, and goals.

January 2026 Attribution Change: Meta removed 7-day view and 28-day view attribution windows. The new default is 7-day click + 1-day view. Unique reach counts now have a 13-month retention limit. If your reports compare to periods before January 2026, expect metric discontinuities for view-based attribution.

Attribution Basics

What Is Attribution?

Attribution determines which ads receive credit for conversions and how long after interaction a conversion is still attributed.

Attribution Types:
├── Click-Through: Conversion after clicking an ad
├── View-Through: Conversion after seeing an ad (no click)
└── Engaged-View: Conversion after 10+ sec video view

Available Windows (Current)

Window Type Options Default
Click-Through 1-day, 7-day 7-day
View-Through 1-day, None 1-day
Engaged-View 1-day, None 1-day (if VT=1-day)

Removed (no longer available):

  • 28-day click
  • 28-day view
  • 7-day view

Attribution Window Selection

Decision Tree

WHAT IS YOUR PRODUCT/SERVICE?
│
├─► Impulse Purchases (<€50, quick decision)
│   └─► 1-day click, 1-day view
│   └─► Examples: Fast fashion, accessories, digital products
│
├─► Standard E-commerce (€50-200)
│   └─► 7-day click, 1-day view (DEFAULT)
│   └─► Examples: Clothing, electronics, home goods
│
├─► Considered Purchases (€200+, research phase)
│   └─► 7-day click, 1-day view
│   └─► Examples: Furniture, luxury items, tech
│
├─► Lead Generation (B2B/Services)
│   └─► 7-day click, 1-day view
│   └─► Long sales cycle = 7-day click minimum
│
└─► High-Ticket / Long Sales Cycle
    └─► 7-day click, 1-day view
    └─► Supplement with external attribution tools

Recommendation Matrix

Scenario Click Window View Window Rationale
Default (most cases) 7-day 1-day Balanced data collection
Impulse/Flash sales 1-day 1-day Short decision cycle
Brand awareness 7-day 1-day Capture delayed action
Retargeting 7-day 1-day Users already familiar
Strict ROAS targets 7-day None Minimize inflated metrics
High-consideration B2B 7-day 1-day Research-heavy buying

Read the full file on GitHub · 442 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 442 lines · 98 tokens per session scan A 54195cde9322

Subscribe to this mod's changes

meta-attribution-window-advisor is a skill published in the GitHub repository Ad-Superpowers/ad-superpowers-plugin (5 stars, last pushed 29d ago), licensed MIT. It adds 98 tokens to every session and 3,103 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-11.

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