meta-benchmark-database

meta-benchmark-database is a skill for Claude Code from Ad-Superpowers/ad-superpowers-plugin. It costs 85 tokens per session (4,126 once invoked), scanned A, original, MIT.

A reference of typical Meta Ads results by industry, funnel stage, and campaign type. Metrics such as click-through rate, cost per click, and cost per thousand impressions show how often people respond and what advertising costs.

In plain words
What is it for?
Use it to compare campaign metrics with industry benchmarks and set initial targets for Meta Ads.
Why use it?
It gives you comparison points for deciding whether your results are broadly low, average, or high, while reminding you that industry, pricing, audience, and season affect the comparison.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the ad-superpowers plugin — 120 skills, 35 commands, 5 agents, 1 MCP server shipped together

Good fit Use it to compare campaign metrics with industry benchmarks and set initial targets for Meta Ads.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ad-superpowers/ad-superpowers-plugin/meta-benchmark-database
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Ad-Superpowers/ad-superpowers-plugin --skill meta-benchmark-database
Clone the repo
git clone --depth 1 https://github.com/Ad-Superpowers/ad-superpowers-plugin

Made for: Claude Code.

Or install ad-superpowers, the plugin that ships this one along with the rest of its 120 skills, 35 commands, 5 agents, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for meta-benchmark-database

README.md
[![agentmods](https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/meta-benchmark-database/github.svg)](https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/meta-benchmark-database)
Your own site
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/meta-benchmark-database"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/meta-benchmark-database/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for meta-benchmark-database

Your own site · 80×15
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/meta-benchmark-database"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/meta-benchmark-database.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 85 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,126 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00085 $0.04126
Opus 5.5 $0.00034 $0.01650
Sonnet 5.5 $0.00017 $0.00825
Haiku 4.5 $0.00009 $0.00413

Measured 1mo ago against content hash b17ce4b764b4, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

meta-benchmark-database scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugin/skills/meta-benchmark-database/SKILL.md · 355 lines

How it starts

The opening of the file, as written. The whole thing — 355 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Benchmark Database

Overview

This skill provides an extensive database of Meta Ads benchmarks by industry, funnel stage, and campaign type, so you can assess how your metrics perform relative to market standards.

Benchmark Disclaimer

IMPORTANT CONTEXT

These benchmarks are based on:
├── Sovran "Meta Ads CPM by Industry 2026" (Q1 2026, updated quarterly)
├── Databox peer benchmarks "Facebook Ads CTR/CPC/CPM" (Feb 2026)
├── Tinuiti "Digital Ads Benchmark Report Q4 2025" (Jan 2026)
├── Primarily focused on Western markets
├── Attribution: 7d click + 1d view (Meta default since Jan 2026 — 28d view removed)
└── Subject to seasonal fluctuations
Note: AdEspresso stopped publishing benchmarks after 2022 — removed as source.

Benchmarks are GUIDELINES, not absolute truths:
├── Your specific niche may differ significantly
├── Product pricing strongly influences metrics
├── Audience quality determines a lot
└── Always compare with your own historical data

Benchmarks by Industry

E-commerce

E-COMMERCE BENCHMARKS
=====================

Metric          │ Poor    │ Average │ Good    │ Excellent
────────────────┼─────────┼─────────┼─────────┼──────────
CTR (All)       │ <1.0%   │ 1.0-2.0%│ 2.0-3.0%│ >3.0%
CTR (Link)      │ <1.2%   │ 1.2-2.0%│ 2.0-3.0%│ >3.0%
CPC             │ >$1.50  │ $0.80-1.50│ $0.40-0.80│ <$0.40
CPM             │ >$18    │ $10-18  │ $5-10   │ <$5
CPA (Purchase)  │ >$50    │ $25-50  │ $15-25  │ <$15
ROAS            │ <1.5x   │ 1.5-2.5x│ 2.5-4x  │ >4x
Add to Cart Rate│ <3%     │ 3-6%    │ 6-10%   │ >10%
Conversion Rate │ <1%     │ 1-2%    │ 2-4%    │ >4%

SUBCATEGORIES:
├── Fashion: CPA $20-40, ROAS 2.5-4x
├── Beauty: CPA $15-30, ROAS 3-5x
├── Electronics: CPA $30-60, ROAS 2-3x
├── Home & Garden: CPA $25-45, ROAS 2.5-4x
└── Food & Beverage: CPA $10-25, ROAS 3-6x

SaaS / Software

SAAS BENCHMARKS
===============

Metric          │ Poor    │ Average │ Good    │ Excellent
────────────────┼─────────┼─────────┼─────────┼──────────
CTR             │ <0.4%   │ 0.4-0.8%│ 0.8-1.5%│ >1.5%
CPC             │ >$3.00  │ $1.50-3 │ $0.80-1.50│ <$0.80
CPM             │ >$20    │ $12-20  │ $6-12   │ <$6
CPL (Lead)      │ >$80    │ $40-80  │ $20-40  │ <$20
CPA (Trial)     │ >$150   │ $80-150 │ $40-80  │ <$40
CPA (Paid)      │ >$300   │ $150-300│ $80-150 │ <$80
Trial to Paid   │ <5%     │ 5-15%   │ 15-25%  │ >25%

NOTES:
├── B2B SaaS: Higher CPA acceptable (LTV!)
├── Freemium: Focus on trial signups
└── Enterprise: CPA can be $500+ (high LTV)

Read the full file on GitHub · 355 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 355 lines · 85 tokens per session scan A b17ce4b764b4

Subscribe to this mod's changes

meta-benchmark-database is a skill published in the GitHub repository Ad-Superpowers/ad-superpowers-plugin (5 stars, last pushed 29d ago), licensed MIT. It adds 85 tokens to every session and 4,126 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-11.

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