meta-lookalike-strategy-planner

meta-lookalike-strategy-planner is a skill for Claude Code from Ad-Superpowers/ad-superpowers-plugin. It costs 99 tokens per session (2,904 once invoked), scanned A, original, MIT.

A planning guide for Meta Lookalike Audiences, which are groups of people chosen because they resemble an existing customer or other source audience. It covers source selection, audience size, and use as a signal for broader targeting.

In plain words
What is it for?
Use it to select source audiences, choose lookalike percentages, and decide when to use lookalikes as suggestions in broader campaigns.
Why use it?
It helps avoid choosing weak source data or an audience size that does not fit the campaign goal.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the ad-superpowers plugin — 120 skills, 35 commands, 5 agents, 1 MCP server shipped together

Good fit Use it to select source audiences, choose lookalike percentages, and decide when to use lookalikes as suggestions in broader campaigns.

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Install with agentmods
npx agentmods add skills/ad-superpowers/ad-superpowers-plugin/meta-lookalike-strategy-planner
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Ad-Superpowers/ad-superpowers-plugin --skill meta-lookalike-strategy-planner
Clone the repo
git clone --depth 1 https://github.com/Ad-Superpowers/ad-superpowers-plugin

Made for: Claude Code.

Or install ad-superpowers, the plugin that ships this one along with the rest of its 120 skills, 35 commands, 5 agents, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for meta-lookalike-strategy-planner

README.md
[![agentmods](https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/meta-lookalike-strategy-planner/github.svg)](https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/meta-lookalike-strategy-planner)
Your own site
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/meta-lookalike-strategy-planner"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/meta-lookalike-strategy-planner/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for meta-lookalike-strategy-planner

Your own site · 80×15
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/meta-lookalike-strategy-planner"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/meta-lookalike-strategy-planner.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 99 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,904 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00099 $0.02904
Opus 5.5 $0.00040 $0.01162
Sonnet 5.5 $0.00020 $0.00581
Haiku 4.5 $0.00010 $0.00290

Measured 1mo ago against content hash 3ab14c8571bc, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

meta-lookalike-strategy-planner scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugin/skills/meta-lookalike-strategy-planner/SKILL.md · 353 lines

How it starts

The opening of the file, as written. The whole thing — 353 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Lookalike Strategy Planner

Overview

This skill helps create high-quality Lookalike Audiences by selecting the right source audiences, choosing optimal percentages, and applying advanced strategies for maximum performance.

2026 Context: Meta increasingly recommends Advantage+ Audience (broad targeting with audience suggestions) over manual Lookalikes for most campaign types. Lookalikes remain valuable as audience suggestions within Advantage+ campaigns, and for specific use cases where you need more targeting control. For Advantage+ Sales Campaigns (ASC), upload your Customer Match list as an audience signal instead of creating standalone LALs. Note: "Advantage+ Shopping Campaigns" branding was deprecated in API v25.0 — the unified product is now called Advantage+ Sales Campaigns.

Lookalike Fundamentals

How Meta Lookalikes Work

┌─────────────────────────────────────────────────────────────────┐
│  LOOKALIKE CREATION PROCESS                                     │
│                                                                 │
│  1. SOURCE AUDIENCE (your data)                                 │
│     └── Minimum 100 people (1,000+ recommended)                 │
│                                                                 │
│  2. META's ALGORITHM analyzes:                                  │
│     ├── Demographic data                                        │
│     ├── Interests & behavior                                    │
│     ├── Engagement patterns                                     │
│     ├── Purchase behavior                                       │
│     └── Cross-platform activity                                 │
│                                                                 │
│  3. LOOKALIKE OUTPUT                                            │
│     └── Top X% of people most similar to source                 │
│                                                                 │
│  Important: Source quality > Source size                         │
└─────────────────────────────────────────────────────────────────┘

Read the full file on GitHub · 353 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 353 lines · 99 tokens per session scan A 3ab14c8571bc

Subscribe to this mod's changes

meta-lookalike-strategy-planner is a skill published in the GitHub repository Ad-Superpowers/ad-superpowers-plugin (5 stars, last pushed 29d ago), licensed MIT. It adds 99 tokens to every session and 2,904 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-11.

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