meta-performance-troubleshooter

meta-performance-troubleshooter is a skill for Claude Code from Ad-Superpowers/ad-superpowers-plugin. It costs 92 tokens per session (3,515 once invoked), scanned A, original, MIT.

A diagnostic guide for finding problems in Meta advertising campaigns, such as low delivery, high cost per acquisition, falling return on ad spend, low click-through rate, or missing conversions. Cost per acquisition is the amount spent to obtain one conversion; return on ad spend compares revenue with ad spend.

In plain words
What is it for?
Use it to investigate underperforming campaigns, diagnose delivery and tracking issues, and decide whether to change, pause, or scale ads.
Why use it?
It provides a structured way to separate tracking, audience, budget, creative, auction, and delivery problems instead of changing settings at random.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the ad-superpowers plugin — 120 skills, 35 commands, 5 agents, 1 MCP server shipped together

Good fit Use it to investigate underperforming campaigns, diagnose delivery and tracking issues, and decide whether to change, pause, or scale ads.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ad-superpowers/ad-superpowers-plugin/meta-performance-troubleshooter
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Ad-Superpowers/ad-superpowers-plugin --skill meta-performance-troubleshooter
Clone the repo
git clone --depth 1 https://github.com/Ad-Superpowers/ad-superpowers-plugin

Made for: Claude Code.

Or install ad-superpowers, the plugin that ships this one along with the rest of its 120 skills, 35 commands, 5 agents, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for meta-performance-troubleshooter

README.md
[![agentmods](https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/meta-performance-troubleshooter/github.svg)](https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/meta-performance-troubleshooter)
Your own site
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/meta-performance-troubleshooter"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/meta-performance-troubleshooter/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for meta-performance-troubleshooter

Your own site · 80×15
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/meta-performance-troubleshooter"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/meta-performance-troubleshooter.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 92 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,515 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00092 $0.03515
Opus 5.5 $0.00037 $0.01406
Sonnet 5.5 $0.00018 $0.00703
Haiku 4.5 $0.00009 $0.00351

Measured 1mo ago against content hash 0f60af95ae50, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

meta-performance-troubleshooter scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugin/skills/meta-performance-troubleshooter/SKILL.md · 478 lines

How it starts

The opening of the file, as written. The whole thing — 478 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Performance Troubleshooter

Diagnostic framework for identifying and resolving Meta Ads performance problems.

Quick Diagnostic

WHAT IS THE PRIMARY SYMPTOM?
│
├─► No or low delivery
│   └─► Go to [Delivery Issues]
│
├─► High CPA / Low ROAS
│   └─► Go to [Efficiency Problems]
│
├─► Low CTR
│   └─► Go to [Engagement Issues]
│
├─► High CPM
│   └─► Go to [Auction Competition]
│
├─► Performance declining over time
│   └─► Go to [Performance Decay]
│
└─► Conversions not tracked
    └─► Go to [Tracking Issues]

Diagnostic Framework

Step 1: Check Fundamentals

FUNDAMENTALS CHECKLIST:
□ Pixel firing correctly? (⚠️ UI-only — no API for pixel diagnostics; check Events Manager)
□ CAPI active? (Server events visible?)
□ Event Match Quality? (⚠️ UI-only — EMQ score not available via API; check Events Manager)
□ Attribution window correct? (Match buying cycle)
□ Budget sufficient? (Min €50/day for learning)
□ Audience size adequate? (Min 1M+ for prospecting)
□ Creative variety? (Min 3-5 ads per ad set)

Step 2: Ad Relevance Diagnostics

Meta's 3 ranking metrics at ad level:

Metric Meaning Below Average =
Quality Ranking Perceived quality vs competitors Improve creative/landing page
Engagement Rate Ranking Expected engagement vs competitors Better hooks, more compelling creative
Conversion Rate Ranking Expected CVR vs competitors Landing page issues, audience mismatch

Step 3: Identify Root Cause

Use diagnostic matrix below per symptom.

Delivery Issues

Symptom: No or Very Low Impressions

DIAGNOSE: Why no delivery?
│
├─► Ad Account Issues
│   ├── Account restricted/disabled?
│   ├── Payment method issue?
│   └── Policy violation?
│
├─► Campaign Settings
│   ├── Budget too low?
│   ├── Bid/Cost cap too restrictive?
│   ├── Schedule issues? (Ads not active?)
│   └── Campaign paused?
│
├─► Audience Issues
│   ├── Audience too small? (<50K)
│   ├── Too many exclusions?
│   ├── Geo targeting too narrow?
│   └── Overlap with other campaigns?
│
├─► Ad Issues
│   ├── Ads rejected/in review?
│   ├── Low Quality Ranking?
│   └── Policy flags?
│
└─► Competition Issues
    ├── Auction outbid?
    └── CPM spike in market?

Read the full file on GitHub · 478 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 478 lines · 92 tokens per session scan A 0f60af95ae50

Subscribe to this mod's changes

meta-performance-troubleshooter is a skill published in the GitHub repository Ad-Superpowers/ad-superpowers-plugin (5 stars, last pushed 29d ago), licensed MIT. It adds 92 tokens to every session and 3,515 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-11.

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