tracking-plan-builder

tracking-plan-builder is a skill for Claude Code from Ad-Superpowers/ad-superpowers-plugin. It costs 108 tokens per session (4,559 once invoked), scanned A, original, MIT.

A planning guide for deciding which actions a website or app should measure and how those actions should be named. It maps business goals and key performance indicators, or KPIs, to conversion events and their details across advertising platforms.

In plain words
What is it for?
Use it to define events such as purchases, sign-ups, and form submissions, specify their parameters, and map them across platforms such as analytics and advertising tools.
Why use it?
It prevents duplicate events, missing information, and inconsistent names that make reports unreliable or stop ad platforms receiving useful signals. It provides one shared record of the measurement setup.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the ad-superpowers plugin — 120 skills, 35 commands, 5 agents, 1 MCP server shipped together

Good fit Use it to define events such as purchases, sign-ups, and form submissions, specify their parameters, and map them across platforms such as analytics and advertising tools.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ad-superpowers/ad-superpowers-plugin/tracking-plan-builder
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Ad-Superpowers/ad-superpowers-plugin --skill tracking-plan-builder
Clone the repo
git clone --depth 1 https://github.com/Ad-Superpowers/ad-superpowers-plugin

Made for: Claude Code.

Or install ad-superpowers, the plugin that ships this one along with the rest of its 120 skills, 35 commands, 5 agents, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for tracking-plan-builder

README.md
[![agentmods](https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/tracking-plan-builder/github.svg)](https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/tracking-plan-builder)
Your own site
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/tracking-plan-builder"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/tracking-plan-builder/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for tracking-plan-builder

Your own site · 80×15
<a href="https://agentmods.dev/skills/ad-superpowers/ad-superpowers-plugin/tracking-plan-builder"><img src="https://agentmods.dev/badge/skills/ad-superpowers/ad-superpowers-plugin/tracking-plan-builder.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 108 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,559 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00108 $0.04559
Opus 5.5 $0.00043 $0.01824
Sonnet 5.5 $0.00022 $0.00912
Haiku 4.5 $0.00011 $0.00456

Measured 1mo ago against content hash a37375328eea, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

tracking-plan-builder scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugin/skills/tracking-plan-builder/SKILL.md · 439 lines

How it starts

The opening of the file, as written. The whole thing — 439 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Tracking Plan Builder

A tracking plan is the single source of truth for what your website or app measures. Without one, you end up with duplicate events, missing parameters, inconsistent naming, and ad platforms that cannot optimize because they never receive the signals they need. This skill walks you through creating a tracking plan from business goals down to individual event parameters, then maps those events to every ad platform you run.

Step 1: Identify Your Business Model

Your business model determines which events matter most. Start here before touching any tool.

Business Model Decision Tree

What does the user DO on your site?
|
+-- Buys a product online -----------> E-COMMERCE
|
+-- Fills out a form / requests quote -> LEAD GENERATION
|
+-- Signs up for a trial / subscribes -> SaaS
|
+-- Calls, visits store, books appt --> LOCAL BUSINESS
|
+-- Multiple of the above -----------> HYBRID (pick primary, layer secondary)

Step 2: Map Goals to KPIs to Events

E-Commerce Tracking Plan

Business Goal KPI GA4 Event Key Parameters
Revenue Total revenue purchase value, currency, transaction_id, items[]
Cart performance Cart-to-purchase rate add_to_cart value, currency, items[]
Checkout drop-off Checkout completion rate begin_checkout value, currency, items[], coupon
Product interest Product view rate view_item value, currency, items[]
Discovery List engagement view_item_list item_list_id, item_list_name, items[]
Promotions Promo click rate select_promotion promotion_id, promotion_name, creative_name
Shipping info Shipping step rate add_shipping_info value, currency, shipping_tier
Payment info Payment step rate add_payment_info value, currency, payment_type
Refunds Refund rate refund value, currency, transaction_id, items[]
Wishlists Wishlist engagement add_to_wishlist value, currency, items[]

Read the full file on GitHub · 439 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 439 lines · 108 tokens per session scan A a37375328eea

Subscribe to this mod's changes

tracking-plan-builder is a skill published in the GitHub repository Ad-Superpowers/ad-superpowers-plugin (5 stars, last pushed 29d ago), licensed MIT. It adds 108 tokens to every session and 4,559 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-11.

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