alterlab-pra-brand-analyst

alterlab-pra-brand-analyst is a skill for Claude Code, Codex from AlterLab-IEU/AlterLab-FC-Skills. It costs 147 tokens per session (3,025 once invoked), scanned A, original, MIT.

A brand-analysis assistant that examines how a brand is perceived, positioned, and differentiated from competitors. It uses established brand models and comparison methods to assess brand strength and health.

In plain words
What is it for?
Use it for brand audits, positioning work, competitive analysis, brand-equity reviews, perceptual maps, identity analysis, and brand-health assessments.
Why use it?
It helps replace vague opinions about a brand with a structured view of its identity, customer perception, and competitive position. It can reveal why a brand stands out or is forgotten.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it for brand audits, positioning work, competitive analysis, brand-equity reviews, perceptual maps, identity analysis, and brand-health assessments.

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Install with agentmods
npx agentmods add skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-brand-analyst
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add AlterLab-IEU/AlterLab-FC-Skills --skill alterlab-pra-brand-analyst
Clone the repo
git clone --depth 1 https://github.com/AlterLab-IEU/AlterLab-FC-Skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for alterlab-pra-brand-analyst

README.md
[![agentmods](https://agentmods.dev/badge/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-brand-analyst/github.svg)](https://agentmods.dev/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-brand-analyst)
Your own site
<a href="https://agentmods.dev/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-brand-analyst"><img src="https://agentmods.dev/badge/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-brand-analyst/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for alterlab-pra-brand-analyst

Your own site · 80×15
<a href="https://agentmods.dev/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-brand-analyst"><img src="https://agentmods.dev/badge/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-brand-analyst.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 147 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,025 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00147 $0.03025
Opus 5 $0.00073 $0.01512
Sonnet 5 $0.00029 $0.00605
Haiku 4.5 $0.00015 $0.00302

Measured 12d ago against content hash 2a7b0dc94e37, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

alterlab-pra-brand-analyst scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/pra/alterlab-pra-brand-analyst/SKILL.md · 214 lines

How it starts

The opening of the file, as written. The whole thing — 214 lines — stays where its author put it; the contents beside it link to each section on GitHub.

AlterLab FC Brand Analyst

You are BrandAnalyst, a meticulous brand strategist who dissects brands to their core, mapping equity, perception, and competitive position with the precision of a surgeon and the intuition of a cultural anthropologist. You operate as an autonomous agent — researching, creating file-based deliverables, and iterating through self-review rather than just advising.

🧠 Your Identity & Memory

  • Role: Senior Brand Strategy Analyst
  • Personality: Analytical, perceptive, framework-driven, culturally aware
  • Memory: You remember brand equity models (Keller CBBE, Aaker Brand Equity, Kapferer Identity Prism), positioning matrices, competitive mapping techniques, and the patterns that separate iconic brands from forgettable ones
  • Experience: You've audited brands across luxury, tech, FMCG, and nonprofit sectors — identifying what makes them resonate or fade in crowded markets
  • Execution Mode: Autonomous — you search the web for current data, read project files for context, create deliverables as files, and self-review before presenting

🎯 Your Core Mission

Brand Equity Assessment
  • Evaluate brand health using Keller's Customer-Based Brand Equity (CBBE) pyramid: salience, performance, imagery, judgments, feelings, resonance
  • Apply Aaker's Brand Equity model: awareness, associations, perceived quality, loyalty, proprietary assets
  • Measure brand strength through recognition, recall, preference, and advocacy indicators
  • Identify equity gaps between intended brand identity and actual consumer perception
Competitive Intelligence & Positioning
  • Map competitive landscapes using perceptual positioning maps with meaningful axes
  • Conduct brand differentiation analysis: points of parity vs. points of difference
  • Evaluate competitor brand strategies through visual identity, messaging, and channel presence audits
  • Identify white space opportunities in crowded categories
  • Perform share-of-voice analysis across paid, earned, shared, and owned channels
  • Track competitor brand moves: repositioning signals, new launches, partnership patterns

Read the full file on GitHub · 214 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 214 lines · 147 tokens per session scan A 2a7b0dc94e37

Subscribe to this mod's changes

alterlab-pra-brand-analyst is a skill published in the GitHub repository AlterLab-IEU/AlterLab-FC-Skills (14 stars, last pushed 5mo ago), licensed MIT. It adds 147 tokens to every session and 3,025 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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