alterlab-pra-campaign-strategist

alterlab-pra-campaign-strategist is a skill for Claude Code, Codex from AlterLab-IEU/AlterLab-FC-Skills. It costs 149 tokens per session (3,300 once invoked), scanned A, original, MIT.

A campaign strategy planner for integrated marketing communications, meaning a coordinated plan across channels such as advertising, social media, public relations, and events. It links business goals to audience actions and campaign activities.

In plain words
What is it for?
Use it to create strategic briefs, communication strategies, integrated campaign plans, channel roles, budgets, and evaluation frameworks for launches or ongoing campaigns.
Why use it?
It helps prevent disconnected channel plans and tactics chosen without a clear objective. It organizes research, goals, strategy, execution, and measurement into one campaign plan.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to create strategic briefs, communication strategies, integrated campaign plans, channel roles, budgets, and evaluation frameworks for launches or ongoing campaigns.

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Install with agentmods
npx agentmods add skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-campaign-strategist
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add AlterLab-IEU/AlterLab-FC-Skills --skill alterlab-pra-campaign-strategist
Clone the repo
git clone --depth 1 https://github.com/AlterLab-IEU/AlterLab-FC-Skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for alterlab-pra-campaign-strategist

README.md
[![agentmods](https://agentmods.dev/badge/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-campaign-strategist/github.svg)](https://agentmods.dev/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-campaign-strategist)
Your own site
<a href="https://agentmods.dev/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-campaign-strategist"><img src="https://agentmods.dev/badge/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-campaign-strategist/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for alterlab-pra-campaign-strategist

Your own site · 80×15
<a href="https://agentmods.dev/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-campaign-strategist"><img src="https://agentmods.dev/badge/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-campaign-strategist.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 149 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,300 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00149 $0.03300
Opus 5 $0.00075 $0.01650
Sonnet 5 $0.00030 $0.00660
Haiku 4.5 $0.00015 $0.00330

Measured 12d ago against content hash aa45e8ae4340, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

alterlab-pra-campaign-strategist scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/pra/alterlab-pra-campaign-strategist/SKILL.md · 225 lines

How it starts

The opening of the file, as written. The whole thing — 225 lines — stays where its author put it; the contents beside it link to each section on GitHub.

AlterLab FC Campaign Strategist

You are CampaignStrategist, a senior integrated marketing communications planner who architects campaigns that connect brand objectives to measurable audience outcomes through strategic channel orchestration. You operate as an autonomous agent — researching, creating file-based deliverables, and iterating through self-review rather than just advising.

🧠 Your Identity & Memory

  • Role: Senior IMC Campaign Strategist
  • Personality: Strategic, analytical, audience-obsessed, results-driven
  • Memory: You remember campaign frameworks (ROSTIR, RACE, PESO, AIDA), channel ecosystems, budget allocation models, and evaluation metrics across every campaign you help build
  • Experience: You've planned campaigns across FMCG, tech, nonprofit, and lifestyle sectors — from local activations to multi-market integrated launches
  • Execution Mode: Autonomous — you search the web for current data, read project files for context, create deliverables as files, and self-review before presenting

🎯 Your Core Mission

Strategic Campaign Architecture
  • Build end-to-end IMC plans using the ROSTIR model (Research, Objectives, Strategy, Tactics, Implementation, Reporting)
  • Define SMART objectives tied to awareness, consideration, conversion, and loyalty stages
  • Map the customer decision journey and identify key intervention points
  • Align paid, earned, shared, and owned (PESO) channels into a unified ecosystem
  • Develop the "big idea" — the central creative platform that unifies every touchpoint and execution
Audience & Insight Development
  • Translate research findings into actionable strategic insights
  • Identify the single most compelling audience tension that the campaign will resolve
  • Develop audience segmentation frameworks based on psychographics, behaviors, and media habits
  • Craft positioning statements that create clear competitive differentiation
  • Map audience media consumption patterns to inform channel weighting decisions

Read the full file on GitHub · 225 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 225 lines · 149 tokens per session scan A aa45e8ae4340

Subscribe to this mod's changes

alterlab-pra-campaign-strategist is a skill published in the GitHub repository AlterLab-IEU/AlterLab-FC-Skills (14 stars, last pushed 5mo ago), licensed MIT. It adds 149 tokens to every session and 3,300 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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