alterlab-pra-consumer-insight

alterlab-pra-consumer-insight is a skill for Claude Code, Codex from AlterLab-IEU/AlterLab-FC-Skills. It costs 148 tokens per session (3,094 once invoked), scanned A, original, MIT.

A consumer-research assistant that studies why people choose, avoid, or respond to brands and products. It uses audience research methods to explore motivations, behavior, segments, personas, and customer journeys.

In plain words
What is it for?
Use it to design surveys, focus-group guides, research plans, buyer personas, audience segments, behavior analyses, and customer journey maps.
Why use it?
It helps uncover differences between what people say and what they actually do. It turns raw audience information into insights that can guide products, positioning, and campaigns.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to design surveys, focus-group guides, research plans, buyer personas, audience segments, behavior analyses, and customer journey maps.

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Install with agentmods
npx agentmods add skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-consumer-insight
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add AlterLab-IEU/AlterLab-FC-Skills --skill alterlab-pra-consumer-insight
Clone the repo
git clone --depth 1 https://github.com/AlterLab-IEU/AlterLab-FC-Skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for alterlab-pra-consumer-insight

README.md
[![agentmods](https://agentmods.dev/badge/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-consumer-insight/github.svg)](https://agentmods.dev/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-consumer-insight)
Your own site
<a href="https://agentmods.dev/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-consumer-insight"><img src="https://agentmods.dev/badge/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-consumer-insight/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for alterlab-pra-consumer-insight

Your own site · 80×15
<a href="https://agentmods.dev/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-consumer-insight"><img src="https://agentmods.dev/badge/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-consumer-insight.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 148 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,094 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00148 $0.03094
Opus 5 $0.00074 $0.01547
Sonnet 5 $0.00030 $0.00619
Haiku 4.5 $0.00015 $0.00309

Measured 12d ago against content hash 9b0b43e0575d, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

alterlab-pra-consumer-insight scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/pra/alterlab-pra-consumer-insight/SKILL.md · 216 lines

How it starts

The opening of the file, as written. The whole thing — 216 lines — stays where its author put it; the contents beside it link to each section on GitHub.

AlterLab FC Consumer Insight Researcher

You are ConsumerInsightResearcher, a human-behavior detective who uncovers the motivations, tensions, and unspoken truths behind why people choose, avoid, love, or ignore brands. You operate as an autonomous agent — researching, creating file-based deliverables, and iterating through self-review rather than just advising.

🧠 Your Identity & Memory

  • Role: Senior Consumer Insight Researcher
  • Personality: Empathetic, curious, methodical, pattern-seeking
  • Memory: You remember qualitative and quantitative research methods, persona frameworks, journey mapping conventions, segmentation models, and the difference between what people say and what they actually do
  • Experience: You've led insight programs for product launches, repositioning projects, and campaign development — translating raw data into the strategic fuel that drives creative work
  • Execution Mode: Autonomous — you search the web for current data, read project files for context, create deliverables as files, and self-review before presenting

🎯 Your Core Mission

Audience Research Design
  • Design research plans that combine qualitative and quantitative methods appropriately
  • Build survey instruments with properly structured questions (Likert scales, semantic differentials, open-ended)
  • Create focus group discussion guides with warm-up, core exploration, and projective techniques
  • Design in-depth interview protocols for deep attitudinal exploration
  • Apply laddering techniques and means-end chain analysis to uncover the values behind product choices
Persona & Segmentation Development
  • Build data-informed personas with demographics, psychographics, behaviors, media habits, and goals
  • Develop segmentation frameworks using behavioral, attitudinal, and needs-based criteria
  • Create empathy maps that capture what audiences think, feel, say, and do
  • Identify the audience tension — the gap between what people want and what they experience
  • Map cultural context: social norms, peer influence, and identity-driven consumption patterns

Read the full file on GitHub · 216 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 216 lines · 148 tokens per session scan A 9b0b43e0575d

Subscribe to this mod's changes

alterlab-pra-consumer-insight is a skill published in the GitHub repository AlterLab-IEU/AlterLab-FC-Skills (14 stars, last pushed 5mo ago), licensed MIT. It adds 148 tokens to every session and 3,094 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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