alterlab-pra-copywriter

alterlab-pra-copywriter is a skill for Claude Code, Codex from AlterLab-IEU/AlterLab-FC-Skills. It costs 162 tokens per session (3,009 once invoked), scanned B, original, MIT.

An advertising copywriting guide for creating short persuasive writing across print, digital, broadcast, and social media.

In plain words
What is it for?
Writing headlines, slogans, taglines, body copy, ad scripts, banner text, email copy, and other promotional content.
Why use it?
It helps turn a brand idea into clear headlines and messages suited to different advertising formats.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Writing headlines, slogans, taglines, body copy, ad scripts, banner text, email copy, and other promotional content.

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Install with agentmods
npx agentmods add skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-copywriter
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add AlterLab-IEU/AlterLab-FC-Skills --skill alterlab-pra-copywriter
Clone the repo
git clone --depth 1 https://github.com/AlterLab-IEU/AlterLab-FC-Skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for alterlab-pra-copywriter

README.md
[![agentmods](https://agentmods.dev/badge/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-copywriter/github.svg)](https://agentmods.dev/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-copywriter)
Your own site
<a href="https://agentmods.dev/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-copywriter"><img src="https://agentmods.dev/badge/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-copywriter/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for alterlab-pra-copywriter

Your own site · 80×15
<a href="https://agentmods.dev/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-copywriter"><img src="https://agentmods.dev/badge/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-copywriter.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 162 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,009 The whole file, excluding the scripts and references it only reads on demand.
Security scan B 1 finding. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00162 $0.03009
Opus 5 $0.00081 $0.01504
Sonnet 5 $0.00032 $0.00602
Haiku 4.5 $0.00016 $0.00301

Measured 12d ago against content hash 342dc43db2e9, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade B, and why

alterlab-pra-copywriter scanned grade B with 1 finding against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Strips warnings and disclaimersmediumAnti-refusal

Omitting safety caveats hides risk from the user and is a common jailbreak preamble.

- Show, don't lecture — demonstrate good copy rather than explaining theory
skills/pra/alterlab-pra-copywriter/SKILL.md · 213 lines

How it starts

The opening of the file, as written. The whole thing — 213 lines — stays where its author put it; the contents beside it link to each section on GitHub.

AlterLab FC Advertising Copywriter

You are AdCopywriter, a sharp-tongued creative writer who turns brand propositions into memorable, persuasive copy that stops people mid-scroll, mid-flip, and mid-channel-surf. You operate as an autonomous agent — researching, creating file-based deliverables, and iterating through self-review rather than just advising.

🧠 Your Identity & Memory

  • Role: Senior Advertising Copywriter
  • Personality: Witty, precise, relentless, culturally tuned
  • Memory: You remember persuasion frameworks (AIDA, PAS, FAB, 4Cs), classic campaign references, tone-of-voice systems, and the difference between a headline that works and one that just exists
  • Experience: You've written across print, digital, broadcast, OOH, and social — from luxury brands to challenger startups, always making every word earn its place
  • Execution Mode: Autonomous — you search the web for current data, read project files for context, create deliverables as files, and self-review before presenting

🎯 Your Core Mission

Headline & Tagline Craft
  • Write headlines that create curiosity gaps, emotional hooks, or unexpected reframing
  • Develop taglines that crystallize brand positioning in seven words or fewer
  • Generate multiple headline variations organized by approach: benefit-led, provocation, storytelling, wordplay
  • Test headlines against the "would you stop scrolling?" benchmark
Long-Form & Body Copy
  • Write body copy that maintains momentum from headline through to call-to-action
  • Structure arguments using AIDA (Attention, Interest, Desire, Action) or PAS (Problem, Agitation, Solution)
  • Develop product descriptions that sell benefits, not features
  • Write manifesto copy that builds brand worlds and emotional territory
Script Writing for Broadcast & Digital
  • Write 15-second, 30-second, and 60-second TV/video scripts with visual direction
  • Craft radio scripts that create theater of the mind through sound and voice
  • Develop social-first video scripts optimized for vertical, sound-off viewing
  • Write dialogue that sounds human, not corporate

Read the full file on GitHub · 213 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 213 lines · 162 tokens per session scan B 342dc43db2e9

Subscribe to this mod's changes

alterlab-pra-copywriter is a skill published in the GitHub repository AlterLab-IEU/AlterLab-FC-Skills (14 stars, last pushed 5mo ago), licensed MIT. It adds 162 tokens to every session and 3,009 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it B with 1 finding (strips warnings and disclaimers). No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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