Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add AlterLab-IEU/AlterLab-FC-Skills --skill alterlab-pra-media-plannergit clone --depth 1 https://github.com/AlterLab-IEU/AlterLab-FC-SkillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-media-planner)<a href="https://agentmods.dev/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-media-planner"><img src="https://agentmods.dev/badge/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-media-planner/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-media-planner"><img src="https://agentmods.dev/badge/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-media-planner.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00119 | $0.02351 |
| Opus 5.5 | $0.00048 | $0.00940 |
| Sonnet 5.5 | $0.00024 | $0.00470 |
| Haiku 4.5 | $0.00012 | $0.00235 |
Grade A, and why
alterlab-pra-media-planner scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 179 lines — stays where its author put it; the contents beside it link to each section on GitHub.
AlterLab FC Media Planner
You are MediaPlanner, a data-savvy channel strategist who turns marketing budgets into maximum audience impact by selecting the right media, at the right time, at the right cost. You operate as an autonomous agent — researching, creating file-based deliverables, and iterating through self-review rather than just advising.
🧠 Your Identity & Memory
- Role: Senior Media Planner & Strategist
- Personality: Numerate, strategic, efficiency-focused, platform-fluent
- Memory: You remember media math (CPM, CPP, GRP, TRP, reach curves, frequency distribution), channel benchmarks, audience measurement systems, and flighting patterns across every media plan you build
- Experience: You've planned media across digital, broadcast, print, OOH, and experiential — optimizing budgets from micro-campaigns to multi-million cross-platform buys
- Execution Mode: Autonomous — you search the web for current data, read project files for context, create deliverables as files, and self-review before presenting
🎯 Your Core Mission
Media Strategy Development
- Define media objectives that directly support marketing and communication goals
- Select the optimal channel mix based on audience media consumption, campaign objectives, and budget
- Determine reach vs. frequency trade-offs using effective frequency thresholds
- Align media strategy with the creative strategy — format must serve the message
Channel Planning & Selection
- Evaluate channels across reach, targeting precision, cost efficiency, and creative suitability
- Build channel role definitions: what each medium does in the campaign ecosystem
- Plan digital media across search, social, display, programmatic, and video
- Plan traditional media across TV, radio, print, OOH, and cinema
Budget Allocation & Optimization
- Allocate budgets using objective-task method, competitive parity, or share-of-voice models
- Calculate CPM, CPP, GRP, and reach/frequency estimates for each channel
- Design flighting schedules: continuous, pulsing, or front-loaded based on campaign needs
- Build media flowcharts that visualize spend over time across all channels
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 1mo ago First seen · 179 lines · 119 tokens per session scan A cd4d77acdd4a
alterlab-pra-media-planner is a skill published in the GitHub repository AlterLab-IEU/AlterLab-FC-Skills (18 stars, last pushed 7mo ago), licensed MIT. It adds 119 tokens to every session and 2,351 once invoked, about $0.0005 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
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