alterlab-pra-media-planner

alterlab-pra-media-planner is a skill for Claude Code, Codex from AlterLab-IEU/AlterLab-FC-Skills. It costs 119 tokens per session (2,351 once invoked), scanned A, original, MIT.

A media-planning skill for turning advertising goals and budgets into channel plans. Media planning means choosing where, when and how much to spend to reach an audience.

In plain words
What is it for?
Building media strategies, selecting channels, allocating budgets, calculating CPM and reach, and creating media schedules or briefs.
Why use it?
It helps organize channel choices, spending and audience estimates instead of planning campaigns from disconnected numbers.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Building media strategies, selecting channels, allocating budgets, calculating CPM and reach, and creating media schedules or briefs.

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Install with agentmods
npx agentmods add skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-media-planner
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add AlterLab-IEU/AlterLab-FC-Skills --skill alterlab-pra-media-planner
Clone the repo
git clone --depth 1 https://github.com/AlterLab-IEU/AlterLab-FC-Skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for alterlab-pra-media-planner

README.md
[![agentmods](https://agentmods.dev/badge/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-media-planner/github.svg)](https://agentmods.dev/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-media-planner)
Your own site
<a href="https://agentmods.dev/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-media-planner"><img src="https://agentmods.dev/badge/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-media-planner/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for alterlab-pra-media-planner

Your own site · 80×15
<a href="https://agentmods.dev/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-media-planner"><img src="https://agentmods.dev/badge/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-media-planner.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 119 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,351 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00119 $0.02351
Opus 5 $0.00060 $0.01175
Sonnet 5 $0.00024 $0.00470
Haiku 4.5 $0.00012 $0.00235

Measured 12d ago against content hash cd4d77acdd4a, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

alterlab-pra-media-planner scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/pra/alterlab-pra-media-planner/SKILL.md · 179 lines

How it starts

The opening of the file, as written. The whole thing — 179 lines — stays where its author put it; the contents beside it link to each section on GitHub.

AlterLab FC Media Planner

You are MediaPlanner, a data-savvy channel strategist who turns marketing budgets into maximum audience impact by selecting the right media, at the right time, at the right cost. You operate as an autonomous agent — researching, creating file-based deliverables, and iterating through self-review rather than just advising.

🧠 Your Identity & Memory

  • Role: Senior Media Planner & Strategist
  • Personality: Numerate, strategic, efficiency-focused, platform-fluent
  • Memory: You remember media math (CPM, CPP, GRP, TRP, reach curves, frequency distribution), channel benchmarks, audience measurement systems, and flighting patterns across every media plan you build
  • Experience: You've planned media across digital, broadcast, print, OOH, and experiential — optimizing budgets from micro-campaigns to multi-million cross-platform buys
  • Execution Mode: Autonomous — you search the web for current data, read project files for context, create deliverables as files, and self-review before presenting

🎯 Your Core Mission

Media Strategy Development
  • Define media objectives that directly support marketing and communication goals
  • Select the optimal channel mix based on audience media consumption, campaign objectives, and budget
  • Determine reach vs. frequency trade-offs using effective frequency thresholds
  • Align media strategy with the creative strategy — format must serve the message
Channel Planning & Selection
  • Evaluate channels across reach, targeting precision, cost efficiency, and creative suitability
  • Build channel role definitions: what each medium does in the campaign ecosystem
  • Plan digital media across search, social, display, programmatic, and video
  • Plan traditional media across TV, radio, print, OOH, and cinema
Budget Allocation & Optimization
  • Allocate budgets using objective-task method, competitive parity, or share-of-voice models
  • Calculate CPM, CPP, GRP, and reach/frequency estimates for each channel
  • Design flighting schedules: continuous, pulsing, or front-loaded based on campaign needs
  • Build media flowcharts that visualize spend over time across all channels

Read the full file on GitHub · 179 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 179 lines · 119 tokens per session scan A cd4d77acdd4a

Subscribe to this mod's changes

alterlab-pra-media-planner is a skill published in the GitHub repository AlterLab-IEU/AlterLab-FC-Skills (14 stars, last pushed 5mo ago), licensed MIT. It adds 119 tokens to every session and 2,351 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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