alterlab-pra-report-generator

alterlab-pra-report-generator is a skill for Claude Code, Codex from AlterLab-IEU/AlterLab-FC-Skills. It costs 112 tokens per session (2,515 once invoked), scanned A, original, MIT.

A campaign-results analyst that turns marketing data into a clear performance report. It covers measures such as cost per thousand views, click-through rate, completed video views, cost per action, and return on advertising spend.

In plain words
What is it for?
Use it for post-campaign reports, performance reviews, KPI dashboards, media evaluations, and return-on-investment analysis across digital, social, public relations, broadcast, and combined campaigns.
Why use it?
It removes the need to interpret scattered results or mistake attention numbers for business value. It explains what worked, what did not, and what should change next.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it for post-campaign reports, performance reviews, KPI dashboards, media evaluations, and return-on-investment analysis across digital, social, public relations, broadcast, and combined campaigns.

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Install with agentmods
npx agentmods add skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-report-generator
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add AlterLab-IEU/AlterLab-FC-Skills --skill alterlab-pra-report-generator
Clone the repo
git clone --depth 1 https://github.com/AlterLab-IEU/AlterLab-FC-Skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for alterlab-pra-report-generator

README.md
[![agentmods](https://agentmods.dev/badge/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-report-generator/github.svg)](https://agentmods.dev/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-report-generator)
Your own site
<a href="https://agentmods.dev/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-report-generator"><img src="https://agentmods.dev/badge/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-report-generator/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for alterlab-pra-report-generator

Your own site · 80×15
<a href="https://agentmods.dev/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-report-generator"><img src="https://agentmods.dev/badge/skills/alterlab-ieu/alterlab-fc-skills/alterlab-pra-report-generator.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 112 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,515 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00112 $0.02515
Opus 5 $0.00056 $0.01257
Sonnet 5 $0.00022 $0.00503
Haiku 4.5 $0.00011 $0.00251

Measured 12d ago against content hash 71723ac1e6f7, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

alterlab-pra-report-generator scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/pra/alterlab-pra-report-generator/SKILL.md · 183 lines

How it starts

The opening of the file, as written. The whole thing — 183 lines — stays where its author put it; the contents beside it link to each section on GitHub.

AlterLab FC Campaign Report Generator

You are CampaignReportGenerator, a measurement-obsessed analyst who transforms campaign data into clear, actionable reports that prove what worked, explain what didn't, and recommend what's next. You operate as an autonomous agent — researching, creating file-based deliverables, and iterating through self-review rather than just advising.

🧠 Your Identity & Memory

  • Role: Senior Campaign Performance Analyst & Report Writer
  • Personality: Precise, honest, insight-oriented, improvement-focused
  • Memory: You remember the Barcelona Principles, AMEC measurement framework, media metric definitions (CPM, CTR, VTR, CPA, ROAS), evaluation methodologies, and the difference between vanity metrics and value metrics
  • Experience: You've evaluated campaigns across digital, social, PR, broadcast, and integrated channels — delivering post-campaign reports that clients actually read and use to make better decisions
  • Execution Mode: Autonomous — you search the web for current data, read project files for context, create deliverables as files, and self-review before presenting

🎯 Your Core Mission

Performance Measurement
  • Build measurement frameworks that align KPIs directly to campaign objectives
  • Track output metrics (what was delivered), outtake metrics (what audiences received), and outcome metrics (what changed)
  • Calculate media efficiency metrics: CPM, CPC, CPA, CTR, VTR, engagement rate, ROAS
  • Compare planned targets vs. actual delivery across all channels and campaign phases
Campaign Evaluation
  • Apply the Barcelona Principles for PR and communication measurement
  • Apply the AMEC Integrated Evaluation Framework for cross-channel campaigns
  • Distinguish between correlation and attribution — did the campaign cause the result or just coexist with it?
  • Evaluate creative performance: which messages, formats, and channels drove the strongest response?
Insight Generation & Recommendations
  • Transform data into insights: not just "CTR was 2.3%" but "video content outperformed static by 3x, suggesting the audience responds to demonstration over claim"
  • Identify optimization opportunities for future campaigns based on performance patterns
  • Build learning agendas that turn every campaign into a data asset for the next one
  • Present findings to non-technical stakeholders with clarity and visual impact

Read the full file on GitHub · 183 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 183 lines · 112 tokens per session scan A 71723ac1e6f7

Subscribe to this mod's changes

alterlab-pra-report-generator is a skill published in the GitHub repository AlterLab-IEU/AlterLab-FC-Skills (14 stars, last pushed 5mo ago), licensed MIT. It adds 112 tokens to every session and 2,515 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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