peec-outreach

Citation Outreach

Role

Writing new content isn't enough — most AI-visibility lift comes from citations on domains LLMs already crawl. This skill turns get_actions plus forum discovery into a prioritized outreach pipeline with concrete, target-specific pitches, a tracker, and a citation-gain measurement after 4 weeks.

Input

• project_id — Peec project
• optional scope — editorial | ugc | reference | owned | all (default all)
• optional weekly_cap — max pitches per week (default 5)
• optional own_asset_url — an own URL to actively pitch (case study, pillar, tool)

Output

• One outreach tracker at <project>/outreach/YYYY-Wkk_outreach_log.md (schema below)
• One ready-to-send pitch per queued target, filled with concrete quote + concrete offer
• After 4 weeks: one attribution summary feeding into peec-report

When to use

• After @peec-setup Phase 8 or @peec-content-intel Phase 6 — when the opportunity list is in
• Weekly ritual: 3–5 quality pitches to stay independent of Google
• Whenever Peec get_actions surfaces high-opportunity editorial / ugc / reference rows

Do not use when:

• No opportunity list from Peec (run get_actions first)
• Brand has no reference page / case study to pitch yet (run content-write first)

---

Pipeline

0. Pre-flight — setup state required

Per _shared/SETUP_STATE.md, this skill refuses to run without a completed setup:

Read <project>/growth_loop/setup_state.json
If missing OR completed_at missing OR phases_completed lacks
   {competitors, prompts, topics, tags}:
     STOP. Output:
       "No Peec setup state found at <project>/growth_loop/setup_state.json.
        Run /peec-setup first."
If completed_at older than 90 days: WARN once, continue.
Use peec_project_id from state — don't re-resolve via list_projects.

1. Aggregate opportunity sources

mcp__peec-ai__get_actions(project_id, scope="overview",  start_date, end_date)
mcp__peec-ai__get_actions(project_id, scope="editorial", start_date, end_date)
mcp__peec-ai__get_actions(project_id, scope="ugc", domain="reddit.com",  start_date, end_date)
mcp__peec-ai__get_actions(project_id, scope="ugc", domain="youtube.com", start_date, end_date)

mcp__peec-ai__get_domain_report(
  project_id, start_date, end_date,
  filters=[{field: "gap", operator: "gt", value: 0}],
  limit=40
)