app-store-optimization

A guide to improving how an app appears and converts visitors in the Apple App Store and Google Play, where people search for and install apps.

In plain words
What is it for?
Use it to audit or improve titles, keywords, descriptions, screenshots, icons, ratings, categories, and launch listings.
Why use it?
It helps distinguish poor search visibility from poor install conversion, so you change the right part of an app listing.

Skill for Claude CodeCodex

Part of the demand-generation plugin — 11 skills shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/cbrock84/headcount/app-store-optimization
Any agent
npx skills add cbrock84/headcount --skill app-store-optimization
Clone the repo
git clone --depth 1 https://github.com/cbrock84/headcount

Made for: Claude Code, Codex.

Or install demand-generation, the plugin that ships this one along with the rest of its 11 skills.

Per session 64 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 488 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00064 $0.00488
Opus 5 $0.00032 $0.00244
Sonnet 5 $0.00013 $0.00098
Haiku 4.5 $0.00006 $0.00049

Measured 3d ago against content hash 6d504463d270, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

app-store-optimization scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 3d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/demand-generation/skills/app-store-optimization/SKILL.md · 49 lines

How it starts

The opening of the file, as written. The whole thing — 49 lines — stays where its author put it; the contents beside it link to each section on GitHub.

App store optimization

Two levers, and they are separate problems: being found, and being installed once found. Diagnose which is failing before changing anything.

Being found

The stores index different fields, so the same metadata does not work on both.

  • App name / title — the single heaviest field. Brand plus the primary descriptive term. Do not spend it on brand alone.
  • Subtitle and keyword field — no repetition across fields; duplicated terms are wasted characters, not reinforcement.
  • Long description — indexed on one store, effectively not on the other. Write it for the store that indexes it and for humans on the store that does not.
  • Category — pick where you can rank, not where you technically belong.

Target terms with real intent. Ranking first for a term nobody searches is a vanity result.

Being installed

Most visitors decide from the first screenshot and the rating, without scrolling or reading.

  • Screenshots — the first two carry the decision. Lead with the outcome or the core screen, with a caption stating the benefit. Never lead with an onboarding or login screen.
  • Icon — recognizable at actual size, distinct from category conventions. Test at real scale on a device.
  • Rating — the strongest single conversion factor. Prompt for review after a success moment, never on launch or mid-task.
  • Video — only if it demonstrates something a screenshot cannot. A weak one costs installs.

Reviews

Respond to negative reviews specifically and without defensiveness, naming the fix and its version where there is one. Prospects read the responses as much as the complaints, and a pattern of real answers converts.

Watch review text for recurring themes — it is the cheapest continuous product research available.

Testing

Change one element at a time and let it run a full weekly cycle; app traffic is strongly day-of-week seasonal. Attributing a lift to the wrong change is worse than not testing.

Read the full file on GitHub · 49 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 3d ago First seen · 49 lines · 64 tokens per session scan A 6d504463d270

Subscribe to this mod's changes

app-store-optimization is a skill published in the GitHub repository cbrock84/headcount (578 stars, last pushed 4d ago), licensed MIT. It adds 64 tokens to every session and 488 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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